Last updateWed, 25 Mar 2020 1pm

Building sales success!

In assessing your store’s sustainability, hopefully you’ve examined its strengths and weaknesses followed by implementing tweaks to improve your overall results. You’ve analyzed sales and refocused your merchandising choices to reflect buyer’s interests and considered the changes in the demographics of your customers to enhance their experience within your store. 

Ongoingly, you are honing the practices and techniques of listening to customers, developing skills of questioning and clarifying to discern, with precision and respect, the shopper’s fondest wishes (and greatest anxieties) about their purchase. You are doing everything in your power to be impeccable and trustworthy in the eyes of those consumers who enter your store. 

With each new staff member, you’ve offered specific training to assure both the success of the employee and the satisfaction of the purchaser. You advise and guide each salesperson with specific suggestions and steps to ensure their success in all components of each sale. You’ve motivated your staff to be the best they can be with contests and rewards.  

With seasoned staff members, you’ve challenged them to keep current with regard to existing product knowledge and to the benefits and features of the newest products. You’ve led them in discussions about sales techniques and ways to motivate previous contacts to join the staff for a visit (and catching up) to best serve their evolving needs. Beautiful! Right?

Basic training procedures and steps serve to build a solid foundation of skills for salespeople, the formulation of great interaction patterns and the continual development of their abilities to build personal confidence, sales competence and growth for success. Win! Win! Win! The salesperson benefits, the customer benefits and the store benefits! 

With every mastery of a skill in sales comes the opportunity to add a skill, to finesse a style, to integrate a component of personality! As a leader, a manager, or store owner, providing the environment for each staff member to augment their talents is a challenge. Do you send them to a conference? Do you provide a book featuring a specific practice? Will weekly store meetings be most effective? What would be a great tool for developing personnel, and be motivating to them, and be cost effective to provide, and not take away floor time? 

An excellent strategy to meet all these needs would be to provide simple, short, fun segments that integrate knowledge and experience through the use of the internet, games, self-pacing with complete tracking and management. What if all of these features were specifically designed for the jewelry industry? What if such a program could meet all these needs, not take away from selling time, and were very affordable? What if everything could be accessed and managed through the use of mobile applications? 

IAS Training, in cooperation with ddklearn, is delighted to announce the availability of training excellence for your salesperson development. We provided the science for your staff to hear the training concepts, the visuals to read the information, the opportunity to write what they’ve learned. Additionally, the learning modules suggest a format for role-playing the skills taught for greater success in implementation. Manager observations and guidance supplement the teachings and facilitate their integration into practical application for each learner. Sales training is ongoing and cyclical. The ddklearn app is readily accessible, repeatable and easily integrated into the knowledge-base of each employee.

The ddklearn materials are specifically designed for jewelry retail training. It will motivate your salespeople in a simple and fun online program that offers self-paced micro lessons that meet the learning styles of the millennial sales staff. It is integrated with complete tracking and management capabilities that are accessible from smart phones, tablets and computers for the convenience of the learner. This is the latest collection of training materials, created specifically to increase your store’s bottom line, manage training effectively and motivate for success! 

We are excited to discuss these materials with you and to get you started on a path to greater success in your jewelry business!

Author, trainer, consultant, and speaker Brad Huisken is President of IAS Training. Huisken has authored several books and training manuals on sales and  produces a Weekly Sales Training Meeting video series along with Aptitude Tests and Proficiency Exams for new hires, current sales staff and sales managers. In addition, he publishes a free weekly newsletter called “Sales Insight” For a free subscription or more information contact IAS Training at 800-248-7703 or This email address is being protected from spambots. You need JavaScript enabled to view it. Visit his website at www.iastraining.com.