Inside Scoop! I recently spoke with Chi Galatea Huynh, founder of the highly successful company Galatea Jewelry by Artist (featured in 1400 stores nationally) about an exciting program he’s launching. Chi’s motivation is to help make his retailers more profitable – “As a wholesaler you can only be as successful as your retailers.” Seeing retailers lose market share to online giants because they don’t have the motivation, time and technical expertise to develop a major online presence, he thought, why not develop a simple platform that retailers can opt into that will give them an instant powerful presence? By combining forces retailers and wholesalers will gain the clout to compete and capture sales in the arena that’s quickly becoming dominant in the jewelry industry.
“The jewelry industry needs an infusion and an ability to compete online in order to stay afloat. Together we can take the market back,” says Chi.
Are you tired of your sales slipping away to online giants such as Blue Nile, Amazon and Etsy? Want to capture your share of digital sales but overwhelmed by complex technical requirements and time in maintaining a website, Facebook, Twitter, Instagram, blogs and enewsletters? Want to partner with your vendors and wholesale suppliers rather than competing with them?
Paid2Post is a simple platform that you can opt into instantly that immediately gives your retail store a full online presence with a rich catalog of inventory from top designers and vendors ready to drop ship to your clients. Here’s the nuts and bolts:
• You have access to a community of wholesalers that you can choose to represent as an authorized dealer with a simple request (think friending on Facebook). Each wholesaler is free to select their own requirements as to what qualifies as an authorized retailer, such as requiring a certain amount of in-store product. But as soon as the wholesaler hits ACCEPT their selected inventory immediately populates your store and is ready to be sold, without you having to pay to keep it in stock or to ship.
• When you sign up, your area (often determined by zip) is protected, so if a wholesaler or Paid2Post sells a brand you carry online to someone in your area you are automatically entitled to the commission even if they never visit your online store or step into your store!
• The website, payments and shipping are all automatically handled for you. A commission check is mailed to you 30 days after shipping. You can opt in or out at any time for free. Paid2Post only subtracts a 20% commission on all completed sales. In addition any individual can receive a 10% referral commission by promoting a product online – through a blog, Facebook post, Instagram, etc. – that results in a sale, generating more online buzz.
• Paid2Post is designed to raise visibility and will drive people into your store for in-store pickup, service requests or more information.
Interested? Contact www.paid2post.com or call Galatea at 909-592-0877 for more information.
Mia Katrin is an award-winning jewelry designer featured in over 80 top stores nationally. She is available for lectures and seminars. To add her Collections or book a lecture: www.jeweljewel.com, 877 539-3569, facebook.com/MiaKatrinforJEWELCOUTURELLC.
