Artificial intelligence (AI) is a powerful tool. It’s taking the virtual world by storm. Whether you’re an enthusiast or sceptic, its potential can’t be ignored.
Early adopters will gain the competitive edge. When the internet first exploded, opening instant access to information and world-wide communication, all aspects of life – business, social life, entertainment – were transformed. A decade later the iPhone was introduced and supercharged the computer revolution. Today 6.92 billion people, 82% of the world’s population, use smart phones. AI is the next big wave. ChatGPT, a user-friendly, free AI tool, is now available for everyone.
You’re already using AI. It’s embedded in the algorithms that regulate Facebook and Instagram, as well as Google search, chatbots on websites and facial and voice recognition.
Have you asked Siri a question lately? She’s an AI bot. Your smart car has AI embedded in its GPS navigational systems and self-driving functions. It’s already integrated into the systems we use throughout our daily life.
ChatGPT has brought AI to the fore. It’s accessible in ordinary language. You can ask it questions directly rather than in the language of computer programming. And it’s simple to use, widely available, and free.
Jewelers can harness the power of AI in virtually every aspect of their business, from marketing (social media, enewsletters, website development) to organization (virtual assistant, manuals for store policies), to creative (jewelry product development, new sources and trends research). Take the plunge and see what AI can do for you. The more you use it, the more you’ll begin to realize how it can help you.
Three fun ideas for beginners to try:
Go to chat.openai.com. At the bottom of the page, “send a message”, type your question or prompt and send. Make your prompt as detailed and specific as possible.
- Generating viral TikTok scripts. Prompt: “Create a viral TikTok script for marketing a trendy but classic diamond engagement ring. Include visuals.”
See pictures for ChatGPT’s response!
- Marketing Ideas. Prompt: “Give 3 prompts that a jewelry store can use to help them in their business.”
ChatGPT’s response:
“Celebrate Your Love: Share Your Memorable Proposal Story and Win a Customized Engagement Ring! Tell us how you popped the question for a chance to win a stunning engagement ring tailored to your unique love story. Share your tale of romance and create a lasting memory with our exquisite jewelry.”
“The Gift of Timeless Beauty: Free Jewelry Cleaning and Inspection Day! Show your precious jewelry some love and care. Bring in your favorite pieces for a complimentary professional cleaning and inspection. Our skilled jewelers will make sure your jewelry sparkles like new and ensure that every gem is securely set. Don’t miss this opportunity to revitalize your cherished treasures.”
“Charity Event: Making a Difference Through Jewelry! Join us for a special evening dedicated to giving back. A portion of every purchase made during the event will be donated to a local charity. Explore our exquisite collection, enjoy live music, and indulge in delectable treats, all while supporting a worthy cause. Let’s come together to make a positive impact in our community.”
- Creating FAQ for customers. Prompt: “Create a FAQ for a jewelry store website.” Try this one yourself!
Now tailor these prompts for your business and try them.
Will ChatGPT eliminate jobs of writers, marketers or computer programmers? Routine tasks can be performed by AI, freeing humans to create new opportunities. A quick online search already shows an explosion of new marketing proposals: “How to use ChatGPT. Try our short course!”
Did computers eliminate human jobs? Some, of course. But as technology developed, new jobs and opportunities emerged. Today, you can become a YouTube creator or podcaster, possibilities that only emerged as the internet developed. The most creative, intelligent writers and marketers, the early adopters, will have a competitive advantage. They’ll use AI for background research, to suggest ideas and proposals, and to help them refine, edit and market their work. Their work will utilize the “secret edge” of AI. You too can gain the competitive edge by employing your “AI assistant” throughout your business.
