11172019Sun
Last updateTue, 12 Nov 2019 10pm

Chuck Koehler

The Retailer’s Perspective: A newbie perspective

I’ve had the pleasure the last several months of having a fresh faced jewelry industry newbie working in my store. Usually, the people around me on a day to day basis have been doing this jewelry thing as long as I have. They, like me, no longer have the stars in their eyes when it comes to jewelry. But it’s funny how having a newbie around makes you remember what it was like to have those stars in your eyes and be reminded of some of the subtle nuances of our industry. A few observations....

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The Retailer’s Perspective: How do I attract customers in 2012?

Just so you know, the title of this month’s column is not a statement, it’s a question. What is the newest thing I have to figure out in order to drive customers to my business?

I started in this business in 1978 when cable TV was pretty new and we finally had 24 channels instead of 3. But, in the year 2012, as a single store retail operation, I just can’t keep up with everything. It makes me think about how easy it used to be. But, back in 1978, I used to think it was hard.

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s2smodern

The Retailer’s Perspective: Let’s Get it ON!!!

Let’s makes this one short and sweet.  Here we are, December, 2011 and we all know what that means... Christmas in the jewelry business.

With few exceptions, most of us have had less than spectacular Decembers the last 2 or 3 years, but something tells me this one is going to be different.  Something tells me this one is going to be a pretty good season.  Here’s why.

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The Retailer’s Perspective: My every September column...

September is always kind of special to me. It’s this time of year that reminds me of a second springtime. It goes something like this.

After every winter, humans are just ready to get out of their confined indoor spaces and get out into the sunshine. It’s a rebirth, if you will, of nature and the human spirit.

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The Retailer’s Perspective: Paul, Paul, Paul...

Thirty four months ago I didn’t know Paul very well.  Yes, I had very regular encounters with him.  But, for the most part I didn’t give him much thought.  He was just one of the people floating around at the edges of my life, omnipotent, but stealthy.  On the other hand, having owned my own company over 25 years, I knew Peter quite well.

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