Last updateWed, 13 Jun 2018 12am

Nissim, Inc. unveils Alexa Designs


Hand selected diamonds, mixed metals and beautiful designs; just a few adjectives used to describe Nissim Inc.’s latest line called Alexa Designs. Named after Robert Nissim’s daughter, Alexa Designs encompasses many appealing features, not the least of which is a modern design incorporating both white and yellow gold.

Nissim-May“When we work on a piece, we work at it as if we’re presenting it to our mother or wife,” states Albert Nissim, co-owner of the company. “We hand pick our stones and never buy in parcels. We are very selective.”

Albert, along with his brother Robert and Shahin his mother, all collaborated on the line that has received much attention throughout the industry. The sleek modern feel of each piece enables it to go from the office to an elegant dinner; from jeans to the theatre without looking out of place.

Included in the line is a circular pendant and matching earrings, as well as a ring. All three pieces boast the mixed metal look of white and yellow gold with inlaid diamonds. The pendant displays 83 diamonds for a total weight of .70 carats. The stones are round with an average color of G and are handpicked, chosen for their fine cut.

“We only choose diamonds that add brilliance and fire to the piece,” states Albert. “We’ve even set diamonds into the bail of the pendant.”

The Alexa ring is a two-tone piece reminiscent of stackable bands with alternating sections of designed metal and metal with diamond inlay. It includes a .80 total carat weight in diamonds that are set in white gold. The design was featured in InDesign magazine.

Both the pendant with matching earrings and the ring can be viewed on the Nissim website along with their bridal, fashion, pendant and bracelet collections.

Nissim is a 17 year old company whose roots go back 100+ years. Albert and Robert attribute much of their success to their mother who has helped them by guiding business and jewelry decisions with heartfelt encouragement in a way only a mother can.

Visit www.nissiminc.com for a closer look at the Alexa Collection or call 800-352-7878 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..