Last updateThu, 17 May 2018 7am

Gems One announces launch of Contoura Bands


Gems One, a global diamond jewelry manufacturer with offices in New York, Dayton, Hong Kong, and Mumbai, announced the launch of Contoura, a new collection of patented diamond wedding bands, at the JCK Show in Las Vegas, NV.

Each Contoura band features a fully articulating joint under each diamond, which allows it to automatically contour to fit the shape of most engagement rings. According to Anuj Jain, President of Gems One: “The response at JCK was incredible. We had over 175 meetings with retailers during the Show, and I think every single one of them bought the Contoura assortment.” 

Contoura-AugGeorge Prout, Vice President of Sales and Marketing for Gems One, remarked: “The recent predominance of the Halo and Three Stone-plus engagement ring styles, which intrinsically contain curved galleries, means that Contoura will be exactly the right matching band for jewelers to choose to fit these rings, eliminating the need to produce a far more costly custom wedding band.

“It’s extremely unusual for a patented design to allow a retailer, or a supplier to achieve a preemptive advantage in the marketplace, but that’s exactly the scenario here.  We’re very excited to have the exclusive rights to sell this proprietary product, and our success with it at JCK demonstrates that our customers share that excitement.”

For more information, contact Gems One at 800-436-7787 or visit www.omgitsamazing.com.