Rome’s celebrated house of Bulgari has been the go-to jeweler with jet-setting shoppers for decades. From its inception, Bulgari jewels flaunted distinctive traits that helped endear the brand to serious collectors. Their use of cabochon-cut gemstones particularly with precious stones was considered iconoclastic when they debuted in the 1960s. Bulgari’s bold pairings of disparate stone types and analogous colors, like a bib neckpiece they created with turquoise, emerald, and amethyst, stunned traditional jewelry fans. These daring design moves also helped high-end jewelry collectors rethink their collection by wearing important jewels every day, not just on special occasions.