Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    Love at first solder, Graham Jewelers turns 20
    Wirt’s Jewelers: Banking on Success
    Arkansas jeweler’s photos earn gallery showing
    Jewelers Look to Modern Tech for a Profitable Future
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Sponsored Content
    • Tradeshow News
    • Video
    • What's New
    Reena Ahluwalia’s bejeweled Royal Mysore paintings acquired by C. Krishniah Chetty Crystal Museum
    Jewelers Mutual® reveals results of Jewelry Self-Purchasing Survey
    Christie’s Luxury Week kicks off: Important Watches Totals $11,204,650
    Citizen Watch America opens first ever U.S.-based flagship store on 5th Avenue
    GN Diamond’s 100% Sell Through Guarantee on mined diamonds and diamond jewelry helps retailers confidently buy for the season
    ASHI announces 2024 Valentine’s Day Marketing Program
    MJSA launches “Why I’m a Jeweler” videos to encourage careers in jewelry
    Select Jewelry Shows to celebrate 15th Anniversary in 2024
  • Podcast
    Firearms and Timepieces Coming Together with Glock Watches
    Ep 54 – Jim Imhof, Firearms and Timepieces Coming Together with Glock Watches
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
  • Columnists
    David Brown
    Product Training v Sales Training: It’s a game of two halves
    Image of Chuck Koehler
    The Retailer’s Perspective: The joys of working with the public
    The Story Behind the Stone: Your Options with Opal
    How to set compassionate boundaries with clients
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    Love at first solder, Graham Jewelers turns 20
    Wirt’s Jewelers: Banking on Success
    Arkansas jeweler’s photos earn gallery showing
    Jewelers Look to Modern Tech for a Profitable Future
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Sponsored Content
    • Tradeshow News
    • Video
    • What's New
    Reena Ahluwalia’s bejeweled Royal Mysore paintings acquired by C. Krishniah Chetty Crystal Museum
    Jewelers Mutual® reveals results of Jewelry Self-Purchasing Survey
    Christie’s Luxury Week kicks off: Important Watches Totals $11,204,650
    Citizen Watch America opens first ever U.S.-based flagship store on 5th Avenue
    GN Diamond’s 100% Sell Through Guarantee on mined diamonds and diamond jewelry helps retailers confidently buy for the season
    ASHI announces 2024 Valentine’s Day Marketing Program
    MJSA launches “Why I’m a Jeweler” videos to encourage careers in jewelry
    Select Jewelry Shows to celebrate 15th Anniversary in 2024
  • Podcast
    Firearms and Timepieces Coming Together with Glock Watches
    Ep 54 – Jim Imhof, Firearms and Timepieces Coming Together with Glock Watches
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
  • Columnists
    David Brown
    Product Training v Sales Training: It’s a game of two halves
    Image of Chuck Koehler
    The Retailer’s Perspective: The joys of working with the public
    The Story Behind the Stone: Your Options with Opal
    How to set compassionate boundaries with clients
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

Do you consider yourself open minded?

Aleah Arundale by Aleah Arundale
July 27, 2022
Share on FacebookShare on Twitter
Reading Time: 4 minutes

Do you consider yourself a helpful person? Yes? Ok, great. How about helping me move a couch next Saturday?

This is such a great tactic! You can use this in life and in sales. People love to reaffirm what they say or believe about themselves to be true.

If you first ask someone if they are helpful, then ask them to help you move, you are drastically more likely to get a yes than if you just asked them to help you move.

I learned this from the people who stand outside my Chicago office with clipboards trying to get people to sign something or donate. If they first ask you, “Hey, do you love cats and or dogs?” and you say yes, then they are much more likely to get a yes when they ask you to donate to the humane society.

We like to affirm what we say our values are. There was a study done with a palm reader. The palm reader went around a party at the beginning of the night and read fortunes. He would tell a woman she was patient, then pause. During this pause the woman’s brain rushed to find examples where she was patient. The woman would think of examples, think “hey, I am patient” and confirm the palm reader to be correct. Whatever the palm reader suggested, people found examples to confirm it to be true. What was most fascinating was at the end of the night – mind you, it was after a few drinks – the reader would go back to the same people and tell them the opposite fortune! He would tell the woman she was impatient! It still worked. Her mind found examples where she was impatient and she confirmed that the palm reader was correct.

This is a tool you can use in jewelry sales. Lets say the customer asks for a 1ct GIA G VS1. Ask them, “do you consider yourself an open minded person?” They will say yes. Then you can say, “well then, do you mind just looking at a D SI2?” Or whatever you want to talk them into.

The point is if you first ask them if they are open minded, they are much more open to looking at whatever you want to present to them. If you try to sell people something they didn’t ask for, they can get defensive. But if you pad it with a question they can affirm first, for example, “Are you a person who loves a great value?” Then it will be easier for you to close the sale on what you wanted to sell them.

One more example: Let’s say you sell Canadian diamonds. You should first ask, “Do you care about ethical sourcing and where gems come from?” If you first ask if they “care about ethics”, they are more likely to act in an ethical way. People want to affirm what they said are their values and you can use that to close more sales.

Are you a person who loves a good read? Great! Then make sure to read Southern/Mid-America Jewelry News every month!

Aleah Arundale

Aleah Arundale

Aleah wants to help YOU sell more jewelry! Sign up for her weekly sales tips by emailing her at Aleah@olympiandiamonds.com, or join her Facebook group Jewelers Helping Jewelers. Aleah is a 5th generation retail jeweler and a 3rd generation GIA Gemologist turned loose diamond wholesaler. She never lost her love for the retail jeweler and will bend over backwards to help you sparkle.

Related Posts

David Brown

Product Training v Sales Training: It’s a game of two halves

December 4, 2023
Image of Chuck Koehler

The Retailer’s Perspective: The joys of working with the public

November 30, 2023

The Story Behind the Stone: Your Options with Opal

November 30, 2023

How to set compassionate boundaries with clients

November 30, 2023

Latest News

Other News

Reena Ahluwalia’s bejeweled Royal Mysore paintings acquired by C. Krishniah Chetty Crystal Museum

December 6, 2023
Other News

Jewelers Mutual® reveals results of Jewelry Self-Purchasing Survey

December 6, 2023
Industry Events

Christie’s Luxury Week kicks off: Important Watches Totals $11,204,650

December 6, 2023

Other News

Citizen Watch America opens first ever U.S.-based flagship store on 5th Avenue

ASHI announces 2024 Valentine’s Day Marketing Program

Product Training v Sales Training: It’s a game of two halves

MJSA launches “Why I’m a Jeweler” videos to encourage careers in jewelry

Select Jewelry Shows to celebrate 15th Anniversary in 2024

Ep 54 – Jim Imhof, Firearms and Timepieces Coming Together with Glock Watches

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Newsletter Signup
  • Sitemap

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.