Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    Love at first solder, Graham Jewelers turns 20
    Wirt’s Jewelers: Banking on Success
    Arkansas jeweler’s photos earn gallery showing
    Jewelers Look to Modern Tech for a Profitable Future
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Sponsored Content
    • Tradeshow News
    • Video
    • What's New
    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    ASHI announces comprehensive offering of Digital Marketing Assets
    ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers
    KIL N.Y.C. Scholarship for the Jewelry Arts opens application period
    Luxury watch preferences among high-income women in the USATHE MV
    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
    GIA global research team convenes in Carlsbad
    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
  • Podcast
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: The joys of working with the public
    The Story Behind the Stone: Your Options with Opal
    How to set compassionate boundaries with clients
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
    Image of Chuck Koehler
    The Retailer’s Perspective: Where Did the Good Times Go?
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    Love at first solder, Graham Jewelers turns 20
    Wirt’s Jewelers: Banking on Success
    Arkansas jeweler’s photos earn gallery showing
    Jewelers Look to Modern Tech for a Profitable Future
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Sponsored Content
    • Tradeshow News
    • Video
    • What's New
    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    ASHI announces comprehensive offering of Digital Marketing Assets
    ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers
    KIL N.Y.C. Scholarship for the Jewelry Arts opens application period
    Luxury watch preferences among high-income women in the USATHE MV
    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
    GIA global research team convenes in Carlsbad
    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
  • Podcast
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: The joys of working with the public
    The Story Behind the Stone: Your Options with Opal
    How to set compassionate boundaries with clients
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
    Image of Chuck Koehler
    The Retailer’s Perspective: Where Did the Good Times Go?
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

Does your store have The Fun Factor?

Ivan Levi by Ivan Levi
July 3, 2009
Share on FacebookShare on Twitter
Reading Time: 4 minutes

You sense it as you walk through the door of your favorite store or restaurant. You feel both comfortable and excited to be there. And just being there puts you in a better mood.

Have you ever wondered what creates that extraordinary and wonderful feeling that keeps you coming back again and again?

It isn’t a coincidence that you feel the way you do at your favorite retail or eating establishments. It’s planned. It’s prepared. It’s practiced. And it’s purposely integrated into the identity of the business.

“It” is the Fun Factor and you can choose to have it in your store also. All it takes is deciding to create a better experience for your customers through employee training. And the results are amazing.

What exactly is the Fun Factor?

When I ask my seminar audiences to define the Fun Factor, I often hear over-the-top terms such as joking, laughing a lot, and silliness. But the Fun Factor is quite the opposite of silliness. In order for your store to reap the benefit of the Fun Factor, there must always be a thread of professionalism and competency running throughout the Fun Factor.

How do you implement the Fun Factor into your store?

Start with these three easy activities:

  1. Notice the restaurants you visit. Restaurants are notorious for applying the Fun Factor. The successful establishments train their staff to immediately greet customers, and maintain a positive attitude no matter what the situation. Always keep notes on what you observed – and present these in your next office meeting.
  2. Also start noticing retail establishments that use the Fun Factor. Oddly, very few retail stores implement the Fun Factor. However, those that practice the Fun Factor often do very well. Two companies that come to mind immediately are The Apple Store and Cheesecake Factory – which both use the professional Fun Factor effectively. Once again, observe their employees’ behavior and report back to your store.
  3. Now look at your jewelry store. How do you compare to the Fun companies? Are your customers treated with a positive attitude from your staff? Do customers leave your store with a great feeling? Do they look forward to coming back?

Let your staff know that you want to be known as the jewelry store with the ultimate Fun Factor – then practice how to greet and treat customers in your weekly store meetings. Implementing training and role-playing prepares you and your sales people for the next level of customer service.

The next time a customer walks through your door, they will experience the professional Fun Factor and you will experience returning customers and increased sales!

 


Ivan Levi is celebrating his 26th year in the jewelry industry. He is president of Ivan Alan jewels® and Ivan Alan SolutionsTM. His sales training seminars are heard throughout the country at trade shows and at in-store meetings. To contact Ivan for seminar information, call 800-235-1918.

Ivan Levi

Ivan Levi

Related Posts

Image of Chuck Koehler

The Retailer’s Perspective: The joys of working with the public

November 30, 2023

The Story Behind the Stone: Your Options with Opal

November 30, 2023

How to set compassionate boundaries with clients

November 30, 2023
Applied Marketing 101: The Next Big Thing

Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition

November 30, 2023

Latest News

Featured

Love at first solder, Graham Jewelers turns 20

November 30, 2023
Featured

Wirt’s Jewelers: Banking on Success

November 30, 2023
Featured

Arkansas jeweler’s photos earn gallery showing

November 30, 2023

Other News

2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4

The Retailer’s Perspective: The joys of working with the public

The Story Behind the Stone: Your Options with Opal

How to set compassionate boundaries with clients

Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition

ASHI announces comprehensive offering of Digital Marketing Assets

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.