Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Pretty much perfect retailing for Wyoming couple
    Pretty much perfect retailing for Wyoming couple
    Johnston Jewelers – A Good Catch
    The Battle for Safer Mining
    Largest LGD grower continues rapid expansion
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    AGTA GemFair™ Las Vegas is kickoff point for Rapaport’s natural pearl auction and sales
    Plumb Club study underscores a bright future for the diamond category
    GIA’s Gems & Gemology Spring 2023 now available
    Virginia jewelers unite for Children’s Hospital of Richmond
  • Podcast
    Behind the Success of running a jewelry trade shop
    Episode 31 – Ross Wesdorp, Behind the Success of Running a Jewelry Trade Shop
    Downsizing positioned Butler Diamonds for success
    Episode 30 – Doris Butler, Downsizing positioned Butler Diamonds for success
    Inside the United Precious Metal Refining
    Episode 29 – David Siminski, Inside the United Precious Metal Refining
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Darling of the Industry Konrad Darling of Darling Imports
    Episode 27 – The Darling of the Industry: Konrad Darling of Darling Imports
    Success in Jewelry and Writing
    Episode 26 – Success in Jewelry and Writing. Chuck Koehler of Anthony Jewelers
    Permanent Jewelry How Sunstone is Changing the Game
    Episode 25 – David Holloway, Permanent Jewelry: How Sunstone is Changing the Game
    Jewelry-Store.-Mark-Priest-of-Legend-Jewelers
    Episode 24 – From Bordello to Jewelry Store. Mark Priest of Legend Jewelers
    he-Jewelry-Industry-in-the-Eyes-of-Management-Consultant
    Episode 23 – The Jewelry Industry in the Eyes of Management Consultant, Kate Peterson
  • Columnists
    3 digital marketing lessons from great jewelry radio ads
    Joel McFadden Fine Jewelry
    Successful Custom: The Silent Selling Tool
    5 fun, powerful hacks to try using AI
    Image of Chuck Koehler
    The Retailer’s Perspective: A year late and a dollar short
    The Story Behind the Stone: The Maine Thing
    Joel McFadden Fine Jewelry
    Successful Custom: A Tale of Two Commitments
    Image of Chuck Koehler
    The Retailer’s Perspective: Just Say No! If You Can
    The Story Behind the Stone: The Wonder of it All
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Pretty much perfect retailing for Wyoming couple
    Pretty much perfect retailing for Wyoming couple
    Johnston Jewelers – A Good Catch
    The Battle for Safer Mining
    Largest LGD grower continues rapid expansion
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    AGTA GemFair™ Las Vegas is kickoff point for Rapaport’s natural pearl auction and sales
    Plumb Club study underscores a bright future for the diamond category
    GIA’s Gems & Gemology Spring 2023 now available
    Virginia jewelers unite for Children’s Hospital of Richmond
  • Podcast
    Behind the Success of running a jewelry trade shop
    Episode 31 – Ross Wesdorp, Behind the Success of Running a Jewelry Trade Shop
    Downsizing positioned Butler Diamonds for success
    Episode 30 – Doris Butler, Downsizing positioned Butler Diamonds for success
    Inside the United Precious Metal Refining
    Episode 29 – David Siminski, Inside the United Precious Metal Refining
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Darling of the Industry Konrad Darling of Darling Imports
    Episode 27 – The Darling of the Industry: Konrad Darling of Darling Imports
    Success in Jewelry and Writing
    Episode 26 – Success in Jewelry and Writing. Chuck Koehler of Anthony Jewelers
    Permanent Jewelry How Sunstone is Changing the Game
    Episode 25 – David Holloway, Permanent Jewelry: How Sunstone is Changing the Game
    Jewelry-Store.-Mark-Priest-of-Legend-Jewelers
    Episode 24 – From Bordello to Jewelry Store. Mark Priest of Legend Jewelers
    he-Jewelry-Industry-in-the-Eyes-of-Management-Consultant
    Episode 23 – The Jewelry Industry in the Eyes of Management Consultant, Kate Peterson
  • Columnists
    3 digital marketing lessons from great jewelry radio ads
    Joel McFadden Fine Jewelry
    Successful Custom: The Silent Selling Tool
    5 fun, powerful hacks to try using AI
    Image of Chuck Koehler
    The Retailer’s Perspective: A year late and a dollar short
    The Story Behind the Stone: The Maine Thing
    Joel McFadden Fine Jewelry
    Successful Custom: A Tale of Two Commitments
    Image of Chuck Koehler
    The Retailer’s Perspective: Just Say No! If You Can
    The Story Behind the Stone: The Wonder of it All
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

Gearing up

Brad Huisken, President IAS Training by Brad Huisken, President IAS Training
September 1, 2016
Share on FacebookShare on Twitter
Reading Time: 5 minutes

As summer is drawing to a close, and autumn is giving hints of drifting upon us, most of us are beginning to contemplate wrapping up 2016 in a profit-positive situation. Doom sayers have indicated that the 2016 market is either lackluster or soft. Other reports are considerably more optimistic and looking forward to a solid completion for the year.

Regardless of your take on the economic situation of the industry, now is the time to plan the strategies to bring 2016 to a robust conclusion!

First off, one’s thoughts must revolve around staff and training. Hiring competent and/or experienced sales staff is monumental to the quantity and quality of production that your store can generate! Once you’ve hired great people, making sure they have excellent sales skills coupled with the latest and most current product knowledge sets the tone for the success of the entire season. Even the most experienced sales team can benefit from refreshing their customer greetings, their in-depth familiarity of each of the product features, deftly observing the emotions involved in this particular sale, suggesting add-ons, and having several carefully honed closes available to complete the sale to everyone’s satisfaction. In other words, ongoing sales training is essential for a successful conclusion of the year. Training isn’t a once in a while thing, it is an all the time thing. Everyone can and will benefit from brushing up on proven, known, sales strategies and techniques.

Improving incentives for salespersons sweetens the chances that maximum production occurs!

Once your staffing, training and incentives are in place, insuring that there is traffic in the store creates the best scenario for the highest opportunity for closed sales. What marketing strategies are possible for your store to drive customers through that front door and straight to the cash register? What are your opportunities for brochures, blast e-mails, printed ads, door-hangers, radio & TV spots, novelties, and great brain-storms to deliver buyers to you? For everyone who casts a shadow upon your store-front, are you giving them your business card? A magnet with the store’s info on it? Are you encouraging all of your current customer-friends to refer their besties to you? Are you rewarding your loyal customers?

Once potential customers have vetted your business and decide to try you out, the clincher is to ALWAYS provide impeccable customer service! Here is where the cheapest and most effective form of advertising goes viral: Word of Mouth Advertising!

If your strategies for training and educating your staff have been effective, you will benefit from those efforts when clients enter your store and are completely dazzled by the mastery of product knowledge and how that serves each customer, each time, by effectively demonstrating how the purchase of this product will vastly improve the buyer’s life! As the season progresses toward the holidays, the investments in product knowledge and sales techniques will create the positive impact on the year’s bottom line!

If you implement a goodly share of the above-listed methods, the next steps are to add value to the customer’s purchase by up-selling a bit of higher quality merchandise. Many shoppers are concerned with the best value available for their dollars! Make that a priority! Adding on to sales not only adds value to a purchase, but creates the most satisfaction in your customer by leaving them with the knowledge that they created their absolute best deal at the best (value-laden) price. Win-Win!

The payoff for you and your store, of course is the knowledge that you made every move possible to generate the greatest amount of profit and that you provided every customer with excellent product and service! Rock on!

Author, trainer, consultant, and speaker Brad Huisken is President of IAS Training. Huisken has authored several books and training manuals on sales and produces a Weekly Sales Training Meeting video series along with Aptitude Tests and Proficiency Exams for new hires, current sales staff and sales managers. In addition, he publishes a free weekly newsletter called “Sales Insight” For a free subscription or more information contact IAS Training at 800-248-7703 or info@iastraining.com. Visit his website at www.iastraining.com.

 

Brad Huisken, President IAS Training

Brad Huisken, President IAS Training

Author, trainer, consultant, and speaker Brad Huisken is President of IAS Training. Huisken has authored several books and training manuals on sales and  produces a Weekly Sales Training Meeting video series along with Aptitude Tests and Proficiency Exams for new hires, current sales staff and sales managers. In addition, he publishes a free weekly newsletter called “Sales Insight” For a free subscription or more information contact IAS Training at 800-248-7703 or info@iastraining.com. Visit his website at www.iastraining.com.

Related Posts

3 digital marketing lessons from great jewelry radio ads

May 15, 2023
Joel McFadden Fine Jewelry

Successful Custom: The Silent Selling Tool

May 8, 2023

5 fun, powerful hacks to try using AI

May 1, 2023
Image of Chuck Koehler

The Retailer’s Perspective: A year late and a dollar short

May 1, 2023

Latest News

Industry Events

AGTA GemFair™ Las Vegas is kickoff point for Rapaport’s natural pearl auction and sales

May 24, 2023
Other News

Plumb Club study underscores a bright future for the diamond category

May 24, 2023
Other News

GIA’s Gems & Gemology Spring 2023 now available

May 24, 2023

Other News

Virginia jewelers unite for Children’s Hospital of Richmond

Furry Friends on the Job: Say hello to Benji of Joyeria La Guadalupana

The importance of WOWING your customers

ASHI Diamonds offers retail partners personalized advantage

It’s Show Time again and the jewelry business is coming out to play

Stuller announces strategic organizational updates

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.