Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    CG Creations – in a league of their own
    Hubbell Proctor Designs: The Experience Is Key
    C.D. Peacock to open luxury watch and jewelry store next spring
    Hubbell Proctor Designs: The Experience Is Key
    Shefi continues expansion of bridal lines, fashion
    Why do diamond mines close?
    Why do diamond mines close?
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Gemvision introduces MatrixGold® 3
    Gem-A spotlights gemstone research with latest edition of The Journal of Gemmology
    Artistry, Ltd. celebrating 40th anniversary
    IGI launches new interactive eLearning
  • Podcast
  • Columnists
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part III
    Kate’s star-studded style. What will the next trend be?
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part II
    Retailing in a post-PC world
    Motivating your sales staff
    IAS Training’s Keys to Communication
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: I don’t want to be an expert anymore
    Sales Tips by Aleah: Everything is Sales
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: Doom & Gloom or Boom & Bloom
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    CG Creations – in a league of their own
    Hubbell Proctor Designs: The Experience Is Key
    C.D. Peacock to open luxury watch and jewelry store next spring
    Hubbell Proctor Designs: The Experience Is Key
    Shefi continues expansion of bridal lines, fashion
    Why do diamond mines close?
    Why do diamond mines close?
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Gemvision introduces MatrixGold® 3
    Gem-A spotlights gemstone research with latest edition of The Journal of Gemmology
    Artistry, Ltd. celebrating 40th anniversary
    IGI launches new interactive eLearning
  • Podcast
  • Columnists
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part III
    Kate’s star-studded style. What will the next trend be?
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part II
    Retailing in a post-PC world
    Motivating your sales staff
    IAS Training’s Keys to Communication
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: I don’t want to be an expert anymore
    Sales Tips by Aleah: Everything is Sales
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: Doom & Gloom or Boom & Bloom
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

Get the Designer Buzz!

Mia Katrin by Mia Katrin
July 3, 2009
Share on FacebookShare on Twitter

Looking to add excitement to your inventory? Want an additional engine to drive sales in this economic climate? Consider expanding your designer collections.

The lure of designer jewelry continues to grow amidst a field of mass-produced “generic” jewelry. Reflecting cutting-edge style and a sharply branded image, projecting a uniquely inspired vision, designer jewelry adds the personal touch your customers crave. It ignites and captures their imagination.

I love designing jewelry. It’s a revolving prism at the crossroads of the industry. The designer is part stylist, part design visionary, part artisan and manufacturer. Add a healthy dose of branding and promotion, advertising and marketing and you get the designer’s unique perspective on the jewelry world.

The retailer is the designer’s best friend. We want to partner with you! We share a common goal. If you seek a competitive edge in today’s emerging market, consider all the benefits collaborating with a pro-active designer may offer:

Promotion. Promotion. Promotion.

Gone are the days when you can sit back and wait for customers to come to you. Today you have to do more to get results. Success is not for the faint of heart. Aggressive marketing is key.

Designers are promoters by nature. Part of being a designer is projecting a distinctive brand image. When you partner with a designer, you’re drawing on a reservoir of branding that’s already established and growing.

I provide a full array of promotional materials to retailers, including catalogs, digital images and media tear-sheets as well as customized press releases, ads, invitations and flyers tailored particularly for the store (all at no additional charge). I’m available for local newspaper, magazine, radio and television interviews. Designers are accustomed to publicizing. We’re experienced. We can help you promote our collections and your store. It’s good for both of us. It’s part of the package.

Events! Trunk Shows.
Fashion Shows.

Make it an event! Make it fun. Everyone loves a party. Everyone loves a show. Consider “by invitation only” private events for your top clientele as well as events for the general public. For private events, serve wine and hors d’oeuvres. Send invitations and follow up with phone calls. Let your clients know how special they are by an exclusive invitation to “meet the designer.”

For Trunk Shows, I bring a “trunk” of collections not normally available at any one store: many selections including one-of-a-kind couture pieces which may be featured in advance in the press to entice. By hosting a designer’s appearance, you create a newsworthy event. You can issue press releases and contact local or even national media to arrange interviews and stories.

“Selling” is transformed into an exclusive opportunity to meet a recognized expert. I act as a jewelry wardrobe consultant, recommending pieces based on the client’s appearance, style preferences (including wardrobe), lifestyle and their existing jewelry wardrobe collection. Many of my clients are repeat clients. Appointments for individual consultations may be set up in advance. Promote the benefits of complimentary consultations before the show!

Fashion shows create an aura of excitement and elegance, either at your store or at a local country club or society venue, hosted by you. Live models wearing dramatic necklaces and earrings walking the runways make jewelry come alive. Be sure to invite the men as well! I can help you create an exciting professional event. The show may be video-recorded and used for publicity in-store or for the media. Have a DVD of your latest fashion show playing in-store next to the designer collections.

Regional Appeal

If you collaborate with a regional designer, play up the appeal of a “local” designer. Press will pick up the local color angle. At a time when customers want to buy American, people want to support designers from their area.

It’s all about the personal touch. It gives jewelry a face, a personal connection. When the designer is regional, the impact is even more direct.

The Couture Edge

For my couture lines, I offer complimentary customization based on the client’s wishes. Clasps may be changed, necklaces shortened or lengthened, even alternative gems substituted according to taste. Clients love the personal attention, separating the couture experience from mass produced jewelry.

If you’re new to designer jewelry, now’s a perfect time to get in gear. If you’re already experiencing the benefits of offering designer lines, consider adding new lines for fresh appeal. It’s a win-win experience.

 


Mia Katrin is an award-winning, internationally celebrated couture jewelry designer, specializing in one-of-a-kind and limited edition high-end necklaces with precious gems in 18-24 karat gold and platinum. Her Collections, which have been worn by A-List Hollywood celebrities, are featured in many top galleries and stores throughout the country, where she regularly hosts Trunk Shows. Contact Mia via her website, http://jeweljewel.com, e-mail info@jeweljewel.com or call (877) JEWEL-MY.

Mia Katrin

Mia Katrin

Mia Katrin’s new agency TheJewelersMarketer.com, helps propel your sales to the top through social media marketing and ecommerce. Free initial analysis and recommendations. mia@jeweljewel.com. Mia is an award-winning designer featured in over 100 top retail stores nationally. www.jeweljewel.com. She’s an industry spokesperson, a byline columnist, and a regular speaker at major trade events.

Related Posts

Motivating your sales staff

IAS Training’s Keys to Effective Communication – Part III

June 22, 2022

Kate’s star-studded style. What will the next trend be?

June 20, 2022
Motivating your sales staff

IAS Training’s Keys to Effective Communication – Part II

June 15, 2022

Retailing in a post-PC world

June 6, 2022

Latest News

What's New

Gemvision introduces MatrixGold® 3

June 22, 2022
Columnists

IAS Training’s Keys to Effective Communication – Part III

June 22, 2022
Other News

Gem-A spotlights gemstone research with latest edition of The Journal of Gemmology

June 22, 2022

Other News

Artistry, Ltd. celebrating 40th anniversary

IGI launches new interactive eLearning

Jewelers Mutual Group names Mike Alexander COO

GN Diamond’s Free Marketing Tools Help Retailers All Year Long

Kate’s star-studded style. What will the next trend be?

JCK wraps 30th Anniversary Show in Las Vegas

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2022 Trade Shows
  • Media Kit
  • Contact

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.