Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    From Armenia to America, Motif Jewelers Turns 40
    Girl Power rocks at Jo & Co. Jewelers
    Jewelry Sales Training from a Living Legend
    Jewelers Look to Modern Tech for a Profitable Future
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Sponsored Content
    • Tradeshow News
    • Video
    • What's New
    Luxury watch preferences among high-income women in the USATHE MV
    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
    GIA global research team convenes in Carlsbad
    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
    jewelers Security Alliance logo
    JSA reports surge in crimes against traveling salespersons and retailers not in retail stores
    CG Creations presents comprehensive Gold & Silver Almanac 2024
    Free and Festive Holiday Marketing from GN Diamond
    Free and Festive Holiday Marketing from GN Diamond
    Anna Martin to retire from GIA
  • Podcast
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
  • Columnists
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
    Image of Chuck Koehler
    The Retailer’s Perspective: Where Did the Good Times Go?
    The importance of having Patience & Compassion in your jewelry business
    The importance of having Patience & Compassion in your jewelry business
    Ruby sample before and after heating. Photo Natural Ruby company
    The Story Behind the Stone: Assume Heat
    International School of Gemology Education Series
    The Story Behind the Stone: Just Jewels
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    From Armenia to America, Motif Jewelers Turns 40
    Girl Power rocks at Jo & Co. Jewelers
    Jewelry Sales Training from a Living Legend
    Jewelers Look to Modern Tech for a Profitable Future
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Sponsored Content
    • Tradeshow News
    • Video
    • What's New
    Luxury watch preferences among high-income women in the USATHE MV
    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
    GIA global research team convenes in Carlsbad
    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
    jewelers Security Alliance logo
    JSA reports surge in crimes against traveling salespersons and retailers not in retail stores
    CG Creations presents comprehensive Gold & Silver Almanac 2024
    Free and Festive Holiday Marketing from GN Diamond
    Free and Festive Holiday Marketing from GN Diamond
    Anna Martin to retire from GIA
  • Podcast
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
  • Columnists
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
    Image of Chuck Koehler
    The Retailer’s Perspective: Where Did the Good Times Go?
    The importance of having Patience & Compassion in your jewelry business
    The importance of having Patience & Compassion in your jewelry business
    Ruby sample before and after heating. Photo Natural Ruby company
    The Story Behind the Stone: Assume Heat
    International School of Gemology Education Series
    The Story Behind the Stone: Just Jewels
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

How to convince Millennials to rave about your jewelry store

Guy Pineda by Guy Pineda
November 22, 2021
Share on FacebookShare on Twitter
Reading Time: 5 minutes

Pineda WebsiteMillennials, Millennials, Millennials.

It’s almost 2022 now, and we are already in what they call the Gen Z era. Yet, here we are talking about luring good old Millennials to buy jewelry.

Why Millennials?

There’s a good reason why you should invest in Millennials. The majority of the US population is Millennials.

What’s more interesting, in the next five years or so, Forbes has predicted that millennials – born from 1980 to 1995 – will dominate the market for luxury goods such as fine jewelry.

So, how do you convince a Millennial to buy jewelry from you?

Make it Convenient and Accessible

Millennials are the generation that has witnessed the transformation of technology. As a result, this generation is highly comfortable with digital platforms, and they’ll do anything in the name of convenience.

Likewise, Millennials are also the sociable kind. When they are testing the waters (your jewelry products, for example), they tend to share it both IRL (in real life) and online too.

Millennials are conscious of the opinion of the world. Hence, the first way of winning a Millennial’s heart is becoming accessible to them. Allow Millennials to see you, and if you are worth sharing, they will let their circle know about you.

Keep Millennials in Control

Choices make anyone feel that they are in control. This is a plus point, particularly for Millennials, especially if you’re giving them options to spend their hard-earned money on something meaningful.

Most Millennials are already in their mid-20s to 30s – a season of responsibilities. It’s adulting at its finest. So, offering alternative payment options will make Millennials appreciate your jewelry business even better.

For example, consider Sezzle as part of your payment checkout process. Sezzle is a reliable payment platform that allows your clients to pay their purchases later and on an installment basis.

Sell with a Purpose – and for a Cause

The Millennial group is also a civic generation. These are people who don’t let great company values go unnoticed. Boomer parents have raised their Millennial kids well. They taught them values like not tolerating bullying and standing up for their rights.

As a jewelry shop owner, you have to amplify the same values in selling jewelry pieces. A straightforward approach to this is by being true to what you advertise.

For example, let’s say you’re advocating for an eco-friendly way of producing fine jewelry. You should find suppliers that can support that cause and let Millennials know.

Appear on Google and Major Search Engines

As we’ve mentioned earlier, the first way to the Millennial market is to make yourself known. And what better way to do this than to appear on Google?

Making it to the top of Google search results is not as easy as it sounds. First, there are unwritten rules that you must adhere to. Second, to make everything a little complicated, search engine algorithms are constantly changing.

However, with careful planning of your search engine optimization (SEO) strategies, landing on top of search results is possible.

Be Mobile-friendly

Your online jewelry store should be mobile-friendly. That is if you want to remain on Millennials’ radar.

One way of checking your jewelry store’s mobile-friendliness is by examining the design of your website. Is your current website layout easy to see on mobile screens? Do images fit the screen perfectly? Does your website load fast on mobile devices?

Traditionally, SEO web designers already know how to handle these factors. However, if you’re doing this on your own, keep everything simple and functional. Less is more for Millennials.

Conclusion

Millennials are the future of the jewelry market. However, remember they are a customer first, like Gen Zs, boomers, and the others. The key is striking the right balance in your marketing efforts, and this is where digital marketing experts can be of help.

Guy Pineda

Guy Pineda

Guy Pineda, CEO of Jewelry Store Marketers, has owned an award winning digital agency for the past 15 years and has been working in the jewelry industry for close to 30 years. Jewelry Store Marketers is niche agency that helps jewelry stores get more appointments and increase sales through Local SEO, Digital Marketing, Website Development, Social Media, Videos and more. Learn more at jewelrystoremarketers.com.

Related Posts

The Story Behind the Stone: Lost and Found in Africa

November 27, 2023

A Visit to Mumbai – Diamond Central!

November 20, 2023

Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store

November 15, 2023
Image of Chuck Koehler

The Retailer’s Perspective: Where Did the Good Times Go?

November 13, 2023

Latest News

Podcast Episodes

Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts

November 28, 2023
On The Move

Luxury watch preferences among high-income women in the USATHE MV

November 27, 2023
Other News

Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000

November 27, 2023

Other News

GIA global research team convenes in Carlsbad

Synchrony study reveals shoppers value in-store experiences, financing options for large purchases

The Story Behind the Stone: Lost and Found in Africa

A Visit to Mumbai – Diamond Central!

JSA reports surge in crimes against traveling salespersons and retailers not in retail stores

CG Creations presents comprehensive Gold & Silver Almanac 2024

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.