Millennials, Millennials, Millennials.
It’s almost 2022 now, and we are already in what they call the Gen Z era. Yet, here we are talking about luring good old Millennials to buy jewelry.
There’s a good reason why you should invest in Millennials. The majority of the US population is Millennials.
What’s more interesting, in the next five years or so, Forbes has predicted that millennials – born from 1980 to 1995 – will dominate the market for luxury goods such as fine jewelry.
So, how do you convince a Millennial to buy jewelry from you?
Make it Convenient and Accessible
Millennials are the generation that has witnessed the transformation of technology. As a result, this generation is highly comfortable with digital platforms, and they’ll do anything in the name of convenience.
Likewise, Millennials are also the sociable kind. When they are testing the waters (your jewelry products, for example), they tend to share it both IRL (in real life) and online too.
Millennials are conscious of the opinion of the world. Hence, the first way of winning a Millennial’s heart is becoming accessible to them. Allow Millennials to see you, and if you are worth sharing, they will let their circle know about you.
Keep Millennials in Control
Choices make anyone feel that they are in control. This is a plus point, particularly for Millennials, especially if you’re giving them options to spend their hard-earned money on something meaningful.
Most Millennials are already in their mid-20s to 30s – a season of responsibilities. It’s adulting at its finest. So, offering alternative payment options will make Millennials appreciate your jewelry business even better.
For example, consider Sezzle as part of your payment checkout process. Sezzle is a reliable payment platform that allows your clients to pay their purchases later and on an installment basis.
Sell with a Purpose – and for a Cause
The Millennial group is also a civic generation. These are people who don’t let great company values go unnoticed. Boomer parents have raised their Millennial kids well. They taught them values like not tolerating bullying and standing up for their rights.
As a jewelry shop owner, you have to amplify the same values in selling jewelry pieces. A straightforward approach to this is by being true to what you advertise.
For example, let’s say you’re advocating for an eco-friendly way of producing fine jewelry. You should find suppliers that can support that cause and let Millennials know.
Appear on Google and Major Search Engines
As we’ve mentioned earlier, the first way to the Millennial market is to make yourself known. And what better way to do this than to appear on Google?
Making it to the top of Google search results is not as easy as it sounds. First, there are unwritten rules that you must adhere to. Second, to make everything a little complicated, search engine algorithms are constantly changing.
However, with careful planning of your search engine optimization (SEO) strategies, landing on top of search results is possible.
Your online jewelry store should be mobile-friendly. That is if you want to remain on Millennials’ radar.
One way of checking your jewelry store’s mobile-friendliness is by examining the design of your website. Is your current website layout easy to see on mobile screens? Do images fit the screen perfectly? Does your website load fast on mobile devices?
Traditionally, SEO web designers already know how to handle these factors. However, if you’re doing this on your own, keep everything simple and functional. Less is more for Millennials.
Millennials are the future of the jewelry market. However, remember they are a customer first, like Gen Zs, boomers, and the others. The key is striking the right balance in your marketing efforts, and this is where digital marketing experts can be of help.