Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Les Olson Jewelers: a hands-on operation
    Les Olson Jewelers: a hands-on operation
    Merger With a Mission
    From hard knocks to soft landing in new store
    Saban Onyx helps independent retail jewelers get fancy
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Christie’s to auction Bleu Royal
    Hardrock Summit wraps in Denver
    Christie’s to auction Bleu Royal
    ISG awarded Certificate of the Combat Flag
    Artistry, Ltd. releases 2024 catalog
    Artistry, Ltd. releases 2024 catalog
    $2 million in 2021 GIA Scholarships available
    GIA’s Carlsbad Campus receives School of Excellence and Excellence in Student Services Awards
  • Podcast
    Inside the Generational Legacy of David Douglas Diamonds
    Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds
    An-Inspiring-Tale-Behind-50-Years-of-Jewelry-Design-and-More
    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
    Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
    Jewelers Helping Jewelers
    Episode 35 – Aleah Arundale, Jewelers Helping Jewelers: Connection, Support, and Success
    Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
    Episode 34 – Christy Davidson, Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
  • Columnists
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The Asteroid Approaches
    The Story Behind the Stone: Oops there it is!
    Image of Chuck Koehler
    Cool New Things from the Atlanta Jewelry Show
    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
    Barbiecore Bling! Are you in?
    Joel McFadden Fine Jewelry
    Successful Custom: The Customers View
    Holiday Sales Success: A multifaceted marketing approach
    Holiday Sales Success: A multifaceted marketing approach
    International School of Gemology’s The Sindhi and the Suitcase
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Les Olson Jewelers: a hands-on operation
    Les Olson Jewelers: a hands-on operation
    Merger With a Mission
    From hard knocks to soft landing in new store
    Saban Onyx helps independent retail jewelers get fancy
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Christie’s to auction Bleu Royal
    Hardrock Summit wraps in Denver
    Christie’s to auction Bleu Royal
    ISG awarded Certificate of the Combat Flag
    Artistry, Ltd. releases 2024 catalog
    Artistry, Ltd. releases 2024 catalog
    $2 million in 2021 GIA Scholarships available
    GIA’s Carlsbad Campus receives School of Excellence and Excellence in Student Services Awards
  • Podcast
    Inside the Generational Legacy of David Douglas Diamonds
    Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds
    An-Inspiring-Tale-Behind-50-Years-of-Jewelry-Design-and-More
    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
    Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
    Jewelers Helping Jewelers
    Episode 35 – Aleah Arundale, Jewelers Helping Jewelers: Connection, Support, and Success
    Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
    Episode 34 – Christy Davidson, Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
  • Columnists
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The Asteroid Approaches
    The Story Behind the Stone: Oops there it is!
    Image of Chuck Koehler
    Cool New Things from the Atlanta Jewelry Show
    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
    Barbiecore Bling! Are you in?
    Joel McFadden Fine Jewelry
    Successful Custom: The Customers View
    Holiday Sales Success: A multifaceted marketing approach
    Holiday Sales Success: A multifaceted marketing approach
    International School of Gemology’s The Sindhi and the Suitcase
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

Internet Marketing Strategies: Internet offers Part 1

Brad Simon by Brad Simon
December 3, 2012
Share on FacebookShare on Twitter
Reading Time: 8 minutes

 

If you are a regular reader of my column, you know that Internet Marketing is constantly changing.  What worked last year may not work now. Learning about and taking advantage of new methods to reach consumers on the Internet and more importantly get them to come into your store is an ongoing challenge.

One of the best new methods to bring more customers into your store today is using the Internet to promote special offers in the form of coupons.

Mashable, one of the largest companies monitoring trends in social media, just released new findings that over 50% of people “like” a company Facebook Page in order to receive a special offer, discount, or give-a-way.  In addition, the single most used feature on Facebook Business pages is printing coupons. More coupons are printed from Facebook pages than comments, likes, and shares combined.

While this survey only covered social media, the trend is not exclusive to Facebook.  All across the Internet special deals, discounts and coupons are flourishing.  For the last couple of years, coupon websites such as Groupon, Coupon Mom, Coupon Lady, and many others have grown into large viable online businesses.  However, for the average jeweler these deep discount offers do not fit our business model and those types of websites are not very attractive for jewelry stores to use for their marketing.

A new type of promotional

offers

At Internet 4 Jewelers, we have been experimenting with a variety of concepts to take advantage of this growing trend and still be viable for the typical jewelry store.  What we have come up with is Internet Offers, using all of the Internet to promote special offers in the form of coupons.

This is NOT some type of Groupon deal where you give deep discounts on a lost leader to get people into your store.  Nor is it a check-in deal like FourSquare and Facebook offers where the customer has to tell the world they are shopping with you in order to receive the coupon. 

The coupon does not always have to be a big discount, and 7% and 11% off out-perform other numbers. For example, 7% off generally out draws 10% off, $11 out draws $15, etc.  Consumers are not necessarily looking for the cheapest price.  They are looking for the greatest value.  They want to be assured that they are receiving the best value for their money.

A weekly offer works best.  Giving the consumer too much time to redeem the coupon is counter productive as most people will procrastinate and never get around to coming into your store.  Sometimes people just need a little incentive to come into your jewelry store. Offering a special deal that is only good this week gives them the motivation to not put it off and come in now.

Posting the new coupon every Friday afternoon works the best.  This way you can promote the offer over the weekend when there are the most people online, and have the coupon offer run through the week ending on Saturday.  After a couple of weeks your customers will start looking for next weeks coupon and build even more momentum into your promotions.

Creating the offer

The first step is to create the offers you want to promote.  Coupons could be for a specific item or product category, or for a service such as: 7% off all jewelry repairs this week. You do not need to come up with a new special every week.  You can create 5 or 6 coupons and then rotate them each week.

Some examples for coupons are:

  • $17 off any jewelry purchase over $150
  • 7% off all loose diamonds
  • 11% off all gold chains
  • 7% off all [name of company] jewelry
  • 11% off all birthstone jewelry
  • Free designer bead with purchase of 5 beads
  • $11 off all ring sizings
  • Free watch battery – This is a great offer this time of year, While someone is changing the battery you have time to show them all your jewelry and make out a wish list.

Designing the coupon

You need to lay-out your coupon and save it as a jpg file.  This can be done in any photo editing software.  An easy way to lay-out and save your coupons is to use PowerPoint and create a different slide for each of your coupons.  Then save your PowerPoint presentation as jpg files and PowerPoint will make a separate file of each of your slides.

Be sure to include your store name and address on the coupon.  Include directions such as; “To redeem this coupon print it out and bring it into our store or show us the coupon on your phone.”  If you include your Facebook page in promoting the coupons you can also ask them to like your page in order to use the coupon.  Also be sure to include an expiration date, and any additional instructions such as: “Offer not valid on previous orders or lay-a-ways.”

Include a picture or two of the product or service you are promoting in the Internet offer.  This makes the coupon more visually attractive and will draw more attention to it.

If you want to publish your coupons in your status updates on Facebook, make certain that your coupon image is no larger than 404 pixels wide by 404 pixels tall.  If it is larger than this the coupon will not completely display in your customer’s News Feed or on your Timeline.

Next month we will continue with the important details of publishing and promoting your Internet offers.  While no aspect of this promotion is new to Internet marketing, their value in driving consumers off the Internet and into your store is found in the combination of cross-channel publishing and multifaceted promotions as we will discuss next month.  In addition, their timing with the growing trend of discounts and coupon offers makes this the most powerful single tool to use in your Internet marketing arsenal.

All of the steps involved are easy to perform and you do not need any special skills to create them.  However, they are tedious and time consuming and skipping any of the steps involved will drastically diminish the effectiveness of the Internet offers.  If you are too busy running your jewelry store to properly implement this, Internet 4 Jewelers is providing a new Internet Marketing Service to create, publish and promote your coupon offers.  For a low monthly investment, we will professionally design your coupon offers, publish them on your social network pages and across our jewelry related blog network and Web 2.0 sites, and promote them with our special blend of link building, social sharing, and paid ads.  All publishing and advertising fees are included. 

For more information on this service or to order contact Brad Simon by e-mail at Brad@Internet4jewelers.com or call 864-680-4416.

Brad Simon

Brad Simon

Related Posts

Applied Marketing 101: The Next Big Thing

Applied Marketing 101: The Asteroid Approaches

September 18, 2023

The Story Behind the Stone: Oops there it is!

September 18, 2023
Image of Chuck Koehler

Cool New Things from the Atlanta Jewelry Show

September 18, 2023
Image of Chuck Koehler

The Retailer’s Perspective: It’s Springtime in September

September 13, 2023

Latest News

Industry Events

Hardrock Summit wraps in Denver

September 20, 2023
Other News

ISG awarded Certificate of the Combat Flag

September 20, 2023
What's New

Artistry, Ltd. releases 2024 catalog

September 20, 2023

Other News

GIA’s Carlsbad Campus receives School of Excellence and Excellence in Student Services Awards

Christie’s to auction Bleu Royal

GN Diamond’s 100% Guarantee takes the risk out of stocking up on diamonds and finished jewelry

Applied Marketing 101: The Asteroid Approaches

Noble announces expansion of showcase and store design division

Submission open for 2024 JCK Industry Fund grants

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.