Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Father’s wisdom takes NM jeweler to fourth generation
    Young Jewelers, a mainstay in downtown Jasper, Alabama for 75 years.
    75 years Young: Strong women always innovating
    An Ocean Full of Diamonds
    RDI Diamonds provides business solutions for independent jewelers
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    jewelers Security Alliance logo
    JSA offers recommendations for what to do in a robbery
    Ethical Metalsmiths announces launch of Grantorship Program
    Jewelers Mutual® Group celebrates 110 years
    Twenty-Four Karat Club New York hosts 120th Annual Banquet
  • Podcast
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: Just Say No! If You Can
    The Story Behind the Stone: The Wonder of it All
    Is the customer always right?
    Successful Custom: Stressing the bench jeweler
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Father’s wisdom takes NM jeweler to fourth generation
    Young Jewelers, a mainstay in downtown Jasper, Alabama for 75 years.
    75 years Young: Strong women always innovating
    An Ocean Full of Diamonds
    RDI Diamonds provides business solutions for independent jewelers
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    jewelers Security Alliance logo
    JSA offers recommendations for what to do in a robbery
    Ethical Metalsmiths announces launch of Grantorship Program
    Jewelers Mutual® Group celebrates 110 years
    Twenty-Four Karat Club New York hosts 120th Annual Banquet
  • Podcast
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: Just Say No! If You Can
    The Story Behind the Stone: The Wonder of it All
    Is the customer always right?
    Successful Custom: Stressing the bench jeweler
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

It takes hard work!

Brad Huisken, President IAS Training by Brad Huisken, President IAS Training
May 1, 2015
Share on FacebookShare on Twitter
Reading Time: 4 minutes

Not every salesperson is blessed with the natural abilities that we would all love to have. Most of us have to be grinders and have to work for everything that we have. It is the grinders that, in the long run, make the best salespeople. Of course there are certain techniques that we all learn and different processes that we all have, but at its heart, selling is about work. If you are willing to work, then you can be a successful salesperson.

Most people don’t see the hours in the weight room, the time watching film or the time on the practice field that athletes have to put in. They see their favorite athletes making it look easy in the game. Sales are not a whole lot different. When a customer talks to a salesperson, they see the finished product. They are listening to someone who knows everything about every piece of merchandise on the sales floor, someone who knows about every special and someone who can answer every single question that they may have. What the customer does not see is all of the hours it took for that salesperson to be that prepared.

I’m not going to lie to you; there are those people who are so gifted in terms of interacting with people that they can get away without knowing every detail about every product they are selling. Those people are few and far between, however, and eventually their lack of work ethic will catch up to them.

If you really want to succeed in this business, then the best advice I can give to you is this: don’t be afraid to work. Spend the extra hour learning about the new product line, take the extra few minutes to write a thank you note and don’t be afraid to work on your presentation. Customers are coming in to buy a certain product, but they are also looking for someone who knows more about that product than they do. When you are sick, you go see a doctor because they have the knowledge to make you better. When a customer is talking to a salesperson, they are often doing so to gain more information about a product that they are interested in.

The most successful way to achieve your goals is through being prepared – and that means work. If you are willing to work, you can be great in this business.


Author, trainer, consultant, and speaker Brad Huisken is President of IAS Training. Huisken has authored several books and training manuals on sales and produces a Weekly Sales Training Meeting video series along with Aptitude Tests and Proficiency Exams for new hires, current sales staff and sales managers. In addition, he publishes a free weekly newsletter called “Sales Insight” For a free subscription or more information contact IAS Training at 800-248-7703 or info@iastraining.com. Visit his website at www.iastraining.com.

 

Brad Huisken, President IAS Training

Brad Huisken, President IAS Training

Author, trainer, consultant, and speaker Brad Huisken is President of IAS Training. Huisken has authored several books and training manuals on sales and  produces a Weekly Sales Training Meeting video series along with Aptitude Tests and Proficiency Exams for new hires, current sales staff and sales managers. In addition, he publishes a free weekly newsletter called “Sales Insight” For a free subscription or more information contact IAS Training at 800-248-7703 or info@iastraining.com. Visit his website at www.iastraining.com.

Related Posts

Image of Chuck Koehler

The Retailer’s Perspective: Just Say No! If You Can

March 31, 2023

The Story Behind the Stone: The Wonder of it All

March 31, 2023
Is the customer always right?

Successful Custom: Stressing the bench jeweler

March 27, 2023

The Story Behind the Stone: Diamonds on Pins and Needles

March 20, 2023

Latest News

Featured

Father’s wisdom takes NM jeweler to fourth generation

March 31, 2023
Featured

75 years Young: Strong women always innovating

March 31, 2023
Featured

An Ocean Full of Diamonds

March 31, 2023

Other News

RDI Diamonds provides business solutions for independent jewelers

The Retailer’s Perspective: Just Say No! If You Can

The Story Behind the Stone: The Wonder of it All

JSA offers recommendations for what to do in a robbery

Ethical Metalsmiths announces launch of Grantorship Program

Jewelers Mutual® Group celebrates 110 years

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.