It’s called “the Kate effect.” Whenever Kate Middleton, aka The Duchess of Cambridge, steps out publicly, especially at a high-profile event, her outfit and accessories sell out almost immediately. Sure, we know husband Will is second in line to the throne and will one day be king. But when the couple appears together, it’s Kate that commands the lion’s share of attention and publicity. Websites such as WhatKateWore.com analyze her style, suggesting where comparable pieces are available for purchase. It’s estimated that Kate generates approximately $1 billion in increased sales for the British fashion industry. She’s the ultimate influencer.
Kate loves jewelry, from priceless crown jewels to fashion pieces. She has leveled up from her days as a “commoner,” honing her fashion sense, developing her own sense of style, elegant and classic, but fresh and on trend. Although royalty, she’s a hands-on mother. She fills her role with ease, bridging the gap between a highly structured life of protocol and a “normal” family life. Her fashion sense reflects this range. She’s comfortable wearing an elegant tiara or simple gold layered chain necklaces or hoop earrings.
While regularly promoting British designers including favorite Kiki McDonogh, Kate also chooses high-end designer jewelry, such as Van Cleef & Arpels’ Alhambra Collection. For state appearances, she often wears crown jewels loaned by the Queen, including the Cambridge Lovers Knot tiara. She favors sapphires and often complements her iconic sapphire and diamond engagement ring with other coordinating pieces. Dramatic emerald, ruby and diamond pieces are part of her regular rotation. Blue topaz is a top choice for everyday wear, as well as prasiolite and other pink- and gold-colored gems. Recently, Kate has been wearing a simple three charm monogrammed necklace, with initials of each of three children.
How can you leverage the Kate effect? Post pictures on Instagram and Facebook of her wearing appealing pieces. Suggest similar pieces you feature. “If you like Kate’s blue topaz earrings, you may also like our blue topaz drop earrings.” Is your sales staff up to speed with the latest trends she’s promoting? It’s a great opening line. “Did you see the star-accented dangle earrings Kate just wore to the ‘Top Gun: Maverick’ film premier?” Aren’t they great? We have a similar style. Would you like to try them on?”
What will Kate wear next? We can’t wait to see how her style evolves as she continues to level up into her role as leading senior royal and eventually Queen Consort. And daughter Charlotte is already waiting in the wings. She evidently loves playing dress up with her mother’s jewelry! It’s the Kate effect, full circle.