Time for a change? After a long winter it’s a great time for spring cleaning. Hit the refresh button. Take an updated look at yourself and your business. What’s working, what isn’t? What untapped opportunities are waiting to be explored?
• Hone in on habits
Habits are just decisions solidified. Every day we make dozens of decisions, big and small. How much time should I spend at work? What hours should the store be open? Which inventory do I promote/retire? Should I hire new staff? What role do I play - managerial or more hands-on?
Over time we’re lulled into habitual patterns of behavior because we rely on our previous decisions. We target a certain clientele, forge a familiar niche market, feature familiar vendors. Habits are necessary. We can’t re-make a multitude of decisions anew daily. But over time habits become outmoded, stale, even counter-productive.
Do you use the same print ads in the same newspaper you have for years? Or do you effectively target a younger clientele who lives in a smart phone rather than print world? When’s the last time you changed your store’s displays, décor? Updated the play list for your background music? Many decisions contribute to an overall effect. Take a fresh look. Make adjustments. Subtle shifts may lead to surprising results.
• Here’s to your health
“To your health” is a universal toast. It’s been said that health is the greatest wealth. How’s yours? Health is not just the absence of disease. It’s overall well being, physical and mental. It affects our energy level, effectiveness, even happiness. Not feeling well or thinking clearly affects your success.
Get back to basics - ample rest, fresh air, exercise, nutritious food, plenty of water. Examine unproductive habits and replace them with healthier choices. Try taking a brisk walk at lunchtime. Spend less time aimlessly surfing the web.
Do you stay up late working on projects with diminishing results? Identify unproductive habits and address them. Do you tend to procrastinate? Pick one item a day that’s been long-standing on your “to do” list and take care of it. Make that phone call. Organize that file. Breaking down larger projects into smaller ones makes them more manageable. The great feeling you get when you finally clear off your desk is worth it!
• Reinvent yourself
Here’s to the new you! Now that you’ve cleared the air it’s time to explore your hidden potential. What fresh opportunities are awaiting? Test the waters. If you’ve done primarily bridal, custom and repair work, branch out. Seek new markets. Invite a new vendor for a Trunk Show. Feature new designers. Test alternative niches, such as art or fashion jewelry. Host a party. Have fun!
Update your website with new pictures of fabulous jewelry or YouTube videos. Revisit your contact lists of friends and business associates to explore new ways of collaborating with them. Try a social fundraising event to raise your community profile. Meet new people. Don’t define yourself by what you’ve done up till now. How about giving a talk or lecture to a community organization? Doing a radio or TV interview? The sky’s the limit.
• Accentuate the positive
While cleaning shop and decluttering your life, target toxic influences to eliminate. If a relationship is draining your energy and resources, take steps to change it or diminish its effect. Surround yourself with supportive friends and positive, nourishing influences.
Our life’s a self-fulfilling prophecy. We are what we think. We become what we can imagine.. It’s been said that in life when one door closes, another opens. Actually there are a multitude of doors all around us just waiting to be opened. The world’s your oyster. Your pearls are just waiting to be discovered.