Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Pretty much perfect retailing for Wyoming couple
    Pretty much perfect retailing for Wyoming couple
    Johnston Jewelers – A Good Catch
    The Battle for Safer Mining
    Largest LGD grower continues rapid expansion
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    AGTA GemFair™ Las Vegas is kickoff point for Rapaport’s natural pearl auction and sales
    Plumb Club study underscores a bright future for the diamond category
    GIA’s Gems & Gemology Spring 2023 now available
    Virginia jewelers unite for Children’s Hospital of Richmond
  • Podcast
    Behind the Success of running a jewelry trade shop
    Episode 31 – Ross Wesdorp, Behind the Success of Running a Jewelry Trade Shop
    Downsizing positioned Butler Diamonds for success
    Episode 30 – Doris Butler, Downsizing positioned Butler Diamonds for success
    Inside the United Precious Metal Refining
    Episode 29 – David Siminski, Inside the United Precious Metal Refining
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Darling of the Industry Konrad Darling of Darling Imports
    Episode 27 – The Darling of the Industry: Konrad Darling of Darling Imports
    Success in Jewelry and Writing
    Episode 26 – Success in Jewelry and Writing. Chuck Koehler of Anthony Jewelers
    Permanent Jewelry How Sunstone is Changing the Game
    Episode 25 – David Holloway, Permanent Jewelry: How Sunstone is Changing the Game
    Jewelry-Store.-Mark-Priest-of-Legend-Jewelers
    Episode 24 – From Bordello to Jewelry Store. Mark Priest of Legend Jewelers
    he-Jewelry-Industry-in-the-Eyes-of-Management-Consultant
    Episode 23 – The Jewelry Industry in the Eyes of Management Consultant, Kate Peterson
  • Columnists
    3 digital marketing lessons from great jewelry radio ads
    Joel McFadden Fine Jewelry
    Successful Custom: The Silent Selling Tool
    5 fun, powerful hacks to try using AI
    Image of Chuck Koehler
    The Retailer’s Perspective: A year late and a dollar short
    The Story Behind the Stone: The Maine Thing
    Joel McFadden Fine Jewelry
    Successful Custom: A Tale of Two Commitments
    Image of Chuck Koehler
    The Retailer’s Perspective: Just Say No! If You Can
    The Story Behind the Stone: The Wonder of it All
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Pretty much perfect retailing for Wyoming couple
    Pretty much perfect retailing for Wyoming couple
    Johnston Jewelers – A Good Catch
    The Battle for Safer Mining
    Largest LGD grower continues rapid expansion
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    AGTA GemFair™ Las Vegas is kickoff point for Rapaport’s natural pearl auction and sales
    Plumb Club study underscores a bright future for the diamond category
    GIA’s Gems & Gemology Spring 2023 now available
    Virginia jewelers unite for Children’s Hospital of Richmond
  • Podcast
    Behind the Success of running a jewelry trade shop
    Episode 31 – Ross Wesdorp, Behind the Success of Running a Jewelry Trade Shop
    Downsizing positioned Butler Diamonds for success
    Episode 30 – Doris Butler, Downsizing positioned Butler Diamonds for success
    Inside the United Precious Metal Refining
    Episode 29 – David Siminski, Inside the United Precious Metal Refining
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Darling of the Industry Konrad Darling of Darling Imports
    Episode 27 – The Darling of the Industry: Konrad Darling of Darling Imports
    Success in Jewelry and Writing
    Episode 26 – Success in Jewelry and Writing. Chuck Koehler of Anthony Jewelers
    Permanent Jewelry How Sunstone is Changing the Game
    Episode 25 – David Holloway, Permanent Jewelry: How Sunstone is Changing the Game
    Jewelry-Store.-Mark-Priest-of-Legend-Jewelers
    Episode 24 – From Bordello to Jewelry Store. Mark Priest of Legend Jewelers
    he-Jewelry-Industry-in-the-Eyes-of-Management-Consultant
    Episode 23 – The Jewelry Industry in the Eyes of Management Consultant, Kate Peterson
  • Columnists
    3 digital marketing lessons from great jewelry radio ads
    Joel McFadden Fine Jewelry
    Successful Custom: The Silent Selling Tool
    5 fun, powerful hacks to try using AI
    Image of Chuck Koehler
    The Retailer’s Perspective: A year late and a dollar short
    The Story Behind the Stone: The Maine Thing
    Joel McFadden Fine Jewelry
    Successful Custom: A Tale of Two Commitments
    Image of Chuck Koehler
    The Retailer’s Perspective: Just Say No! If You Can
    The Story Behind the Stone: The Wonder of it All
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

Modern Day Selling: The new avenue to greater success

Brian Barfield by Brian Barfield
May 30, 2016
Share on FacebookShare on Twitter
Reading Time: 7 minutes

Many years ago there was a path to finding lasting success in retail that was set in motion by our predecessors. This path to lasting success was built by conducting business with the core principles of trust, honesty and integrity. It was this business practice that helped create a unique bond of trust between sales associates and their customers. In those days there were no sales tactics needed to manipulate or deceive customers into purchasing. Selling in retail was certainly more simple and trusting. It was kind of like Mayberry on “The Andy Griffith Show.”

As the world evolved, we as an industry began to find ourselves straying from the path set before us that leads us to this lasting success. This allowed silent enemies, named Selfishness and Greed, to take root and slowly spin a web of deceit which disconnected us from our customers. Thus began the era of bad sales tactics fueled by greed and selfishness. We exchanged our truth for a lie and this is why selling has become more difficult in today’s world. The bottom line is that the customer who walks into your store for the very first time simply does not trust you. The time has come for an awakening to see the deep truths that have been hidden from us and turn our attention back towards impacting our customers lives in a meaningful way.

I would like to start by exposing the misleading ways that some sales associates are trained. Many of the trainings they receive are based on ways to manipulate their customers into buying a product. No longer do we talk of ways to impact our customers’ lives in a meaningful way. The sale has become more about us and less about our customers. This has led us to a disconnection from the customer because the bond of trust has been severed, which interrupts the flow of communication. The sales process has now become more difficult than it need be.

Our success as an industry was originally based on serving our customers, meeting their needs and looking out for their best interests. By straying from this truth many sales associates lead unfulfilled sales careers with no true happiness. The sales floor has become a grind and many are left looking for answers. Why am I never satisfied with my current success? Why are customers so difficult to deal with these days? Will I ever be able to find the joy in selling I once knew?

Today I am here to share with you a message of hope that will transform your life and sales career. What if I told you that there was an easier way to sell and find success? If I could help you get to the close quicker, would you listen? Modern Day Selling will offer you many new truths and lead you back to truly connecting with your customers and make selling fun, easy and almost effortless. It is time to get back to teaching the core principles of trust, honesty and integrity in selling your customer.

Today, I will share the first insight to help you find true and lasting success. We will start by focusing on the sales tactics that you use when selling. There are good sales tactics and bad sales tactics. Have you ever stopped to think about the way you are selling your customer? There are a few questions that will help you discover which sales tactics you are using. Do the methods you use to conduct business leave you feeling satisfied and energized? Are you truly looking out for your customers’ best interests, or are you focused more on commission dollars? These are the questions you must ask in order to determine what type of sales tactics you are using.

The proper use of good sales tactics can be easily identified based on two main principles. First, does it benefit your customer? If it benefits your customer then it is a good sales tactic. If it does not benefit your customer, the tactics you use are most likely fueled by greed and selfishness. Many sales associates are shocked when they take the time to examine the sales tactics they are using. That little light bulb comes on and they can see with clarity where they were led astray in the sales tactics they were taught.

Secondly, do you find it easy to connect with your customer and take care of their needs? Sales professionals who use good sales tactics close more efficiently and effectively because they have connected with their customers. Sales associates who use bad sales tactics often have marathon sales and very little repeat business. Sure they may close a sale here and there, but the process is much harder than it needs to be.

In closing, I challenge you to examine the sales tactics you use to sell your customers. Many sales associates have simply sold the way they have been taught. They never took the time to examine or question the methods in which they sell their customers. Look within yourself and ask the tough questions to help expose the true intentions in the sales tactics you use. Some of you may be shocked in what you discover? I encourage everyone to implement good sales tactics in your sales presentation and watch your sales become easy and almost effortless in time.

When you take the time to implement good sales tactics you will find a more rich and rewarding life as a sales professional. To those of you who have already discovered this truth, I commend you and encourage you to share your success with those around you. Impact your store environment in a powerful way that will bring change to the sales floor. For more insight you can visit my website www.moderndayselling.com.


Brian Barfield is a two-time published author, worldwide, who specializes in offering fresh new insight in retail sales training. Modern Day Selling offers a unique perspective in teaching sales associates how to reconnect with their customers and how to achieve greater success in their sales career. For more information please visit his website www.moderndayselling.com. Brian also offers in-store sales training and can be reached at brian@moderndayselling.com.

 

Brian Barfield

Brian Barfield

Brian Barfield is a two-time published author, worldwide, who specializes in offering fresh new insight in retail sales training. Modern Day Selling offers a unique perspective in teaching sales associates how to reconnect with their customers and how to achieve greater success in their sales career. Brian also offers in-store sales training and can be reached at brian@moderndayselling.com.

Related Posts

3 digital marketing lessons from great jewelry radio ads

May 15, 2023
Joel McFadden Fine Jewelry

Successful Custom: The Silent Selling Tool

May 8, 2023

5 fun, powerful hacks to try using AI

May 1, 2023
Image of Chuck Koehler

The Retailer’s Perspective: A year late and a dollar short

May 1, 2023

Latest News

Industry Events

AGTA GemFair™ Las Vegas is kickoff point for Rapaport’s natural pearl auction and sales

May 24, 2023
Other News

Plumb Club study underscores a bright future for the diamond category

May 24, 2023
Other News

GIA’s Gems & Gemology Spring 2023 now available

May 24, 2023

Other News

Virginia jewelers unite for Children’s Hospital of Richmond

Furry Friends on the Job: Say hello to Benji of Joyeria La Guadalupana

The importance of WOWING your customers

ASHI Diamonds offers retail partners personalized advantage

It’s Show Time again and the jewelry business is coming out to play

Stuller announces strategic organizational updates

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.