Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight

    Tiffany Stevens: JVC has industry’s back

    Perry’s Emporium: Sailing for success

    Perry’s Emporium: Sailing for success

    From nursing to jewelry, a Wisconsin retailer’s career conversion

    Atlanta Jewelry Show, featuring RJO, kicks off 2021 with safe, successful event

  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • On The Move
    • Other News
    • Tradeshow News
    • What's New
    Jewelry store sales and management training video from Jimmy DeGroot: Using “Mirroring” to connect with your customers – it really works!

    Jewelry store sales and management training video from Jimmy DeGroot: Using “Mirroring” to connect with your customers – it really works!

    New study from Jewelers Mutual® Group reveals engagement ring is one of the most expensive items owned

    Third annual Bench Jewelers Laser & Technology Conference coming this fall

    Third annual Bench Jewelers Laser & Technology Conference coming this fall

    March retail sales see strong rebound amid increased vaccination and government stimulus

  • Columnists

    I DO…. want to grow my Bridal Business!

    Top 10 Digital Marketing Tactics that can help jewelry stores in 2021

    You are the “King or Queen” of your business – Now Act Like It!

    The Retailer’s Perspective:It’s April Fool’s Day again…and again…and again

    The Retailer’s Perspective:It’s April Fool’s Day again…and again…and again

    Applied Marketing 101: The incipient end of the Airbnb Effect

    The Story Behind the Stone: Auction Action

    The Story Behind the Stone: Auction Action

    Celebrate Mom!

    5+ Digital Marketing Hacks for Jewelry Retailers on Mother’s Day

  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight

    Tiffany Stevens: JVC has industry’s back

    Perry’s Emporium: Sailing for success

    Perry’s Emporium: Sailing for success

    From nursing to jewelry, a Wisconsin retailer’s career conversion

    Atlanta Jewelry Show, featuring RJO, kicks off 2021 with safe, successful event

  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • On The Move
    • Other News
    • Tradeshow News
    • What's New
    Jewelry store sales and management training video from Jimmy DeGroot: Using “Mirroring” to connect with your customers – it really works!

    Jewelry store sales and management training video from Jimmy DeGroot: Using “Mirroring” to connect with your customers – it really works!

    New study from Jewelers Mutual® Group reveals engagement ring is one of the most expensive items owned

    Third annual Bench Jewelers Laser & Technology Conference coming this fall

    Third annual Bench Jewelers Laser & Technology Conference coming this fall

    March retail sales see strong rebound amid increased vaccination and government stimulus

  • Columnists

    I DO…. want to grow my Bridal Business!

    Top 10 Digital Marketing Tactics that can help jewelry stores in 2021

    You are the “King or Queen” of your business – Now Act Like It!

    The Retailer’s Perspective:It’s April Fool’s Day again…and again…and again

    The Retailer’s Perspective:It’s April Fool’s Day again…and again…and again

    Applied Marketing 101: The incipient end of the Airbnb Effect

    The Story Behind the Stone: Auction Action

    The Story Behind the Stone: Auction Action

    Celebrate Mom!

    5+ Digital Marketing Hacks for Jewelry Retailers on Mother’s Day

  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

Need business? Go fishing in your own pond

Ivan Levi by Ivan Levi
September 29, 2008
Share on FacebookShare on Twitter

Do you want to do more business than you ever dreamed of, with less effort, and have more fun than you have ever had? It’s easy, and the greatest part is that you have already done most of the work!

I’m going to let you in on a secret: You already have a pond stocked with customers, and they are just waiting for you to get their attention! They already know and trust you; it’s just a matter of taking a hard look at your customers’ needs.

My father always told me you never catch the fish you see; this is true, except in sales.

 

In my 25 years of training and working with jewelers, I have noticed that the most successful stores in the country are using a kind of secret bait – and they are generating a lot of business.

And what is the secret bait? Good old-fashioned customer service! It’s probably what you did when you first opened your store. There are stores that inspire me by going over and beyond ordinary service, even flying customers in to show them a diamond they picked out for them – sometimes over 5 carats! A bit extreme? Yes, but you can offer exceptional service in everyday transactions also. It’s based on relationships that you have created over the years. Here are three easy steps to start catching more business from your pond:

  1. Have both you and your employees each select three customers with whom you have a great relationship.
  2. Each of you picks out a piece of jewelry that you know they will love. You can base this on a previous purchase they have made with you.
  3. Now send a picture of that piece of jewelry to your selected clients with a note telling them that you thought of them today and you’d love to have them stop by and see the jewelry in person.

 

Your pond is full of clients and by extending customer service beyond the sale; you can increase your repeat business. Your current customer base is full of clients that already know and love you. Now it’s up to you to do the work and start reeling in the business.

Happy Fishing!

Ivan Levi is celebrating his 25th year in the jewelry industry. He is president of Ivan Alan Jewels and Ivan Alan Solutions. His sales training seminars are heard throughout the country at trade shows and at in-store meetings. To contact Ivan for seminar information, call 800-235-1918.

Ivan Levi

Ivan Levi

Related Posts

I DO…. want to grow my Bridal Business!

April 19, 2021

Top 10 Digital Marketing Tactics that can help jewelry stores in 2021

April 19, 2021

You are the “King or Queen” of your business – Now Act Like It!

April 12, 2021
The Retailer’s Perspective:It’s April Fool’s Day again…and again…and again

The Retailer’s Perspective:It’s April Fool’s Day again…and again…and again

April 1, 2021

Latest News

Columnists

I DO…. want to grow my Bridal Business!

April 19, 2021
Columnists

Top 10 Digital Marketing Tactics that can help jewelry stores in 2021

April 19, 2021
Other News

Jewelry store sales and management training video from Jimmy DeGroot: Using “Mirroring” to connect with your customers – it really works!

April 19, 2021

Other News

New study from Jewelers Mutual® Group reveals engagement ring is one of the most expensive items owned

Third annual Bench Jewelers Laser & Technology Conference coming this fall

March retail sales see strong rebound amid increased vaccination and government stimulus

Enhance customer experience to gain loyal, repeat clients

Kansas jeweler featured at international Main Street Conference

GIA wins trademark infringement suit

Southern Jewelry News

© 2020 Southern Jewelry News.

Additional Information

  • About
  • 2021 Trade Shows
  • Media Kit
  • Contact

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2020 Southern Jewelry News.