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In my last column we reviewed the process of the "Circle of The Sale": selling jewelry based on the reason...

Those who follow this column know I'm all for using Social Media websites to market your jewelry store. However, I...

A guy walks into a coffee shop. Self-described as a "lucky guy," he strikes up a conversation with an actor...

The old safe had a massive appearance which was in stark contrast to the man about to attack it. Wearing...

Every jewelry designer started somewhere - but they don't always have the same starting point. They come from myriad life...

I have an important question to ask you - one that could change the direction of your business and affect...

No matter how 100% Customer-Centered (every thing you say and do is about and for the customers.) you are, from...

Man, what a crazy ride we're on lately. I don't know about you, but I'm just tired of it! I...

When we hear the term ‘family-owned' in the jewelry industry, it almost seems commonplace. Everywhere you turn you hear stories...

Saying "Yes" to special requests for 10 years As Plato once said, "Necessity is the mother of invention." Unique Settings...