Tie, socks, cards, tools and gadgets – if we’re in Family Feud and Steve asks for the top five Father’s Day gifts during the past decade, I have no doubts that one of these (or maybe all of them) is going to be on the list.
This Father’s Day it’s time to break the norm! Here’s how you can introduce men’s jewelry as quirky yet memorable gifts for Pop’s special day.
1. Design Facebook Ads to Target Women
Yes, you’ve read that right. Women. Research suggests that women put more effort into choosing the best gifts for dads than their male counterparts.
On this note, start your Father’s Day campaign with Facebook Ads that target women. Make daughters consider men’s jewelry as an excellent and thoughtful gift on Dad’s Day and using the Facebook Ad Manager tool, strategically place your ads on pages where they can see them.
2. Update on Social Media Accounts Regularly
While your Facebook Ads campaign is ongoing, keep posting about men’s jewelry on your social media accounts to raise awareness about your business. Plan and schedule your updates accordingly. As a rule of thumb, post no less than two times per week to gain more following on social media. Remember, consistency is always the key!
3. Sprinkle Keywords on Your Father’s Day Buying Guides (with Love)
Prepare a Father’s Day gift buying guide to help customers choose the best jewelry they could give to the father figures in their lives. Don’t forget to use the appropriate number of keywords when doing so.
You may also use location-based keywords to attract nearby clients to your jewelry store.
If you’re unsure which keywords rank well on Google, you may seek the opinion of a Search Engine Optimization (SEO) expert.
4. Optimize Content for Google My Business
Aside from social media platforms, Google My Business (GMB) is also a great way to promote your Father’s Day jewelry campaign to Google users. After all, who doesn’t use Google nowadays?
Hence, you must secure a spot on the Google map pack or the top three local jewelry stores on the search results by all means. To land on the map pack, it is highly suggested that you post something about men’s jewelry on your Google My Business page at least twice a week prior to Father’s day.
5. Get Ready for a Father’s Day Email News Blast
Some customers do not use social media platforms as much. In this case, try building a rapport with them by including them on a Father’s Day email list. Send potential clients at least three to five emails regarding your campaign weeks before Father’s day, so they never forget your jewelry shop on D-day.
BONUS TIP: Consider Direct Mail Marketing
What’s the best thing about online shopping? It’s coming home and surprising yourself with a package waiting for you. Direct mail marketing or sending physical mails creates the same impression.
For your Father’s Day campaign, surprise patrons with a list of men’s jewelry curated just for dads delivered straight to their mailboxes. Include an unforgettable postcard or note that evokes nostalgia in time for the big event.
They say men are the hardest to please when it comes to gifts. That’s because we keep choosing stereotypes. Show your patrons that jewelry pieces can also be unique alternatives to the usual presents we give, not just for dads, but men in general.
Who knows, this 2021 Father’s Day campaign might be the springboard to selling more jewelry on the upcoming wedding and graduation seasons!