Everything in life is sales. You want to get your kid to eat that piece of broccoli? Sales. You want that flight attendant to give you a seat upgrade? Sales. Want to get the most from life? Get better at selling.
The best sales people I know are also the most confident. Remember how I talked about getting your kid to eat broccoli and that flight attendant to give you the seat upgrade? Well, confidence will help with that.
Do you know why Facebook is so popular? Its the LIKES. We are not always sure if we like something, but if Becky likes it and Jim likes it, well then we are more confident to like it too.
That’s why people come into a retail store. They want someone to tell them what to buy. They want a confident person to show them value and trends. So when selling jewelry, do not ask customers if they like a necklace. Tell them how amazing it looks on them. Do not ask them what styles they like, tell them what your hottest sellers are. A confident person has higher income, stronger relationships, and a better chance of an upgrade seat on an airplane. Be more confident in life and you will not only sell more, but get more of what you want as well.
The second most important trait in sales is passion. Think about any good politician you know. They are successful because they are passionate. Enthusiasm is contagious. Your excitement gets others excited, and can close sales. Dazzle customers, not just with your jewelry, but with your passion for jewelry and you will sell more of it.
Lastly, you must let the potential buyer know “what’s in it for them.” You would think that would be obvious, but I can’t tell you how many “check out my website” or “go to my Facebook page” ads I see with no clear reason why anyone would do so. Think about it. Every time you see an advertisement or product don’t you think “how does this benefit me?”
You must make crystal clear “what’s in it for your customer.” You need to answer the question how your product benefits them before they even ask it. In order to sell, they just need to know how you provide value to them. I call this your value story. You must have a direct, well defined value story in every sales presentation. Why should they shop with you? Why is your diamond the best deal? How will the 3 carat diamond enhance her life? Make her feel? Have a well defined value story with every sales presentation. Give reasons why they should shop with you instead of the guy down the street. Not every customer is a price shopper, but every customer is a value shopper. Make it clear to your customer how you provide the best value and you will sell more jewelry.
