Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    The Story Behind the Stone: Ancient Provenance
    King Jewelers staying in the ‘loupe’ since 1912
    The Story Behind the Stone: Ancient Provenance
    Sell jewelry the way you cook
    Quality Gold previewing new HERCO products at JCK Las Vegas
    Pretty much perfect retailing for Wyoming couple
    Pretty much perfect retailing for Wyoming couple
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Quality Gold previewing new HERCO products at JCK Las Vegas
    ChatGPT. Your secret edge?
    IGI certifies largest lab grown diamond to date: 35.00 carats
    Hoover & Strong welcomes two new members to National Sales Team
    Hoover & Strong welcomes two new members to National Sales Team
  • Podcast
    How Star Gem Inc. Defines Jewelry Innovation
    Episode 33 – Anish Desai, Beyond Trends: How Star Gem Inc. Defines Jewelry Innovation 
    Inspiring Tales of Mentorship and Growth
    Episode 32 – Matthew Gross, Inspiring Tales of Mentorship and Growth 
    Behind the Success of running a jewelry trade shop
    Episode 31 – Ross Wesdorp, Behind the Success of Running a Jewelry Trade Shop
    Downsizing positioned Butler Diamonds for success
    Episode 30 – Doris Butler, Downsizing positioned Butler Diamonds for success
    Inside the United Precious Metal Refining
    Episode 29 – David Siminski, Inside the United Precious Metal Refining
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Darling of the Industry Konrad Darling of Darling Imports
    Episode 27 – The Darling of the Industry: Konrad Darling of Darling Imports
    Success in Jewelry and Writing
    Episode 26 – Success in Jewelry and Writing. Chuck Koehler of Anthony Jewelers
    Permanent Jewelry How Sunstone is Changing the Game
    Episode 25 – David Holloway, Permanent Jewelry: How Sunstone is Changing the Game
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: Things That Haven’t Changed
    2,000 year old Roman intaglio ring. Photo Fellows Auctioneers
    The Story Behind the Stone: Ancient Provenance
    ChatGPT. Your secret edge?
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The View from Surat
    International School of Gemology Education Series: The Story of Anthill Garnets
    Making decisions work for you
    Making decisions work for you
    3 digital marketing lessons from great jewelry radio ads
    Joel McFadden Fine Jewelry
    Successful Custom: The Silent Selling Tool
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    The Story Behind the Stone: Ancient Provenance
    King Jewelers staying in the ‘loupe’ since 1912
    The Story Behind the Stone: Ancient Provenance
    Sell jewelry the way you cook
    Quality Gold previewing new HERCO products at JCK Las Vegas
    Pretty much perfect retailing for Wyoming couple
    Pretty much perfect retailing for Wyoming couple
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Quality Gold previewing new HERCO products at JCK Las Vegas
    ChatGPT. Your secret edge?
    IGI certifies largest lab grown diamond to date: 35.00 carats
    Hoover & Strong welcomes two new members to National Sales Team
    Hoover & Strong welcomes two new members to National Sales Team
  • Podcast
    How Star Gem Inc. Defines Jewelry Innovation
    Episode 33 – Anish Desai, Beyond Trends: How Star Gem Inc. Defines Jewelry Innovation 
    Inspiring Tales of Mentorship and Growth
    Episode 32 – Matthew Gross, Inspiring Tales of Mentorship and Growth 
    Behind the Success of running a jewelry trade shop
    Episode 31 – Ross Wesdorp, Behind the Success of Running a Jewelry Trade Shop
    Downsizing positioned Butler Diamonds for success
    Episode 30 – Doris Butler, Downsizing positioned Butler Diamonds for success
    Inside the United Precious Metal Refining
    Episode 29 – David Siminski, Inside the United Precious Metal Refining
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Darling of the Industry Konrad Darling of Darling Imports
    Episode 27 – The Darling of the Industry: Konrad Darling of Darling Imports
    Success in Jewelry and Writing
    Episode 26 – Success in Jewelry and Writing. Chuck Koehler of Anthony Jewelers
    Permanent Jewelry How Sunstone is Changing the Game
    Episode 25 – David Holloway, Permanent Jewelry: How Sunstone is Changing the Game
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: Things That Haven’t Changed
    2,000 year old Roman intaglio ring. Photo Fellows Auctioneers
    The Story Behind the Stone: Ancient Provenance
    ChatGPT. Your secret edge?
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The View from Surat
    International School of Gemology Education Series: The Story of Anthill Garnets
    Making decisions work for you
    Making decisions work for you
    3 digital marketing lessons from great jewelry radio ads
    Joel McFadden Fine Jewelry
    Successful Custom: The Silent Selling Tool
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

Selling the Sizzle

Mia Katrin by Mia Katrin
May 2, 2012
Share on FacebookShare on Twitter
Reading Time: 4 minutes

“You don’t sell the steak, you sell the sizzle.” Fashion is the sizzle. Fashion creates excitement and drama. It lures and entices. It creates the desire.

Mia-Finale-May

The Grand Finale of the Atlanta Jewelry Show’s popular Jewelry on the Catwalk.

To add an engine to your sales, add the allure of fashion. Presenting Collections on models makes pieces come alive and suggests stylistic options. Your customers can see how pieces may be worn with casual, business or formal dress. They can visualize mix-and-match options. Color sells. Showing black and white or vibrantly colored pieces with outfits that accentuate their color intensifies the effect. Jewelry is meant to be worn. Experienced salespeople know that when showing a necklace or bracelet, the effect is more powerful if the piece is shown on the neck or draped on the wrist. Fashion shows maximize this advantage.

At the recent SJTA Atlanta Jewelry Show, the “Jewelry on the Catwalk” Fashion Show presented possibilities of how fashion can be used to create drama and allure

  • Honora’s pearl and black onyx multi-strand necklace in black and white is right on trend. Black and white is an always fresh classic. The multi-layered look is right on cue.
  • Mia Katrin for Jewel Couture LLC’s Statement Necklace in Blue Topaz nuggets in 14 karat gold creates a bold impression. The organic nugget look creates a fresh twist to a versatile piece.
  • Barbara Garwood’s sumptuous designs featuring rich gems work well with classic looks, adding dramatic appeal. Vibrant color adds a fresh twist.
  • Nina Nguyen’s cutting-edge style provides a fashion-forward option. Alternative materials and a flowing style keep the new options fresh.
  • Officina Bernardi’s sensuous necklaces in colored metals create fashion drama.
  • Sterling Reputation presents a bold modern look that suits a variety of style options.

Presenting jewelry as fashion makes possibilities come alive for your clients. It suggests options and creates allure. Consider a fashion show or models wearing pieces at Trunk Shows or a party event to make pieces scintillate. Try adding an extra spark by exploring the many options of jewelry as fashion. It’s sure to create excitement and drama. It’s selling the sizzle.

Mia Katrin is an award-winning, internationally celebrated couture jewelry designer specializing in high-end necklaces with precious gems in 18-22 karat gold as well as the new affordably priced Jewel Casual Collection. Her Collections, which have been worn by A-List Hollywood celebrities, are featured in many top galleries and stores throughout the country, where she regularly hosts Trunk Shows. Contact Mia via her website, http://jeweljewel.com, e-mail info@jeweljewel.com or call 1- 877 JEWEL-MY (539-3569).

Mia Katrin

Mia Katrin

Mia Katrin’s new agency TheJewelersMarketer.com, helps propel your sales to the top through social media marketing and ecommerce. Free initial analysis and recommendations. mia@jeweljewel.com. Mia is an award-winning designer featured in over 100 top retail stores nationally. www.jeweljewel.com. She’s an industry spokesperson, a byline columnist, and a regular speaker at major trade events.

Related Posts

Image of Chuck Koehler

The Retailer’s Perspective: Things That Haven’t Changed

June 1, 2023
2,000 year old Roman intaglio ring. Photo Fellows Auctioneers

The Story Behind the Stone: Ancient Provenance

June 1, 2023

ChatGPT. Your secret edge?

May 31, 2023
Applied Marketing 101: The Next Big Thing

Applied Marketing 101: The View from Surat

May 29, 2023

Latest News

Podcast Episodes

Episode 33 – Anish Desai, Beyond Trends: How Star Gem Inc. Defines Jewelry Innovation 

June 5, 2023
Featured

Sell jewelry the way you cook

June 1, 2023
Featured

King Jewelers staying in the ‘loupe’ since 1912

June 1, 2023

Other News

The Retailer’s Perspective: Things That Haven’t Changed

The Story Behind the Stone: Ancient Provenance

Quality Gold previewing new HERCO products at JCK Las Vegas

ChatGPT. Your secret edge?

IGI certifies largest lab grown diamond to date: 35.00 carats

Hoover & Strong welcomes two new members to National Sales Team

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.