Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Les Olson Jewelers: a hands-on operation
    Les Olson Jewelers: a hands-on operation
    Merger With a Mission
    From hard knocks to soft landing in new store
    Saban Onyx helps independent retail jewelers get fancy
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Diamond industry veteran rebuts dire forecast in The Asteroid Approaches column
    Jewelry store sales and management video from Jimmy DeGroot: Check your attitude before opening the store
    CBG Miami “Experience” event gets positive reviews
    Furry Friends on the Job: Say hello to Sierra of Argo & Lehne Jewelers
  • Podcast
    Dangers of Jewelry theft and how to prevent them 350
    Episode 43 -Kenny Mullins, Dangers of Jewelry Theft and How to Prevent Them
    Inside the Generational Legacy of David Douglas Diamonds
    Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds
    An-Inspiring-Tale-Behind-50-Years-of-Jewelry-Design-and-More
    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
    Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
    Jewelers Helping Jewelers
    Episode 35 – Aleah Arundale, Jewelers Helping Jewelers: Connection, Support, and Success
  • Columnists
    4Cs of Diamonds? Here are the 4Cs of Jewelry Marketing to help you sell them
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The Asteroid Approaches
    The Story Behind the Stone: Oops there it is!
    Image of Chuck Koehler
    Cool New Things from the Atlanta Jewelry Show
    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
    Barbiecore Bling! Are you in?
    Joel McFadden Fine Jewelry
    Successful Custom: The Customers View
    Holiday Sales Success: A multifaceted marketing approach
    Holiday Sales Success: A multifaceted marketing approach
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Les Olson Jewelers: a hands-on operation
    Les Olson Jewelers: a hands-on operation
    Merger With a Mission
    From hard knocks to soft landing in new store
    Saban Onyx helps independent retail jewelers get fancy
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Diamond industry veteran rebuts dire forecast in The Asteroid Approaches column
    Jewelry store sales and management video from Jimmy DeGroot: Check your attitude before opening the store
    CBG Miami “Experience” event gets positive reviews
    Furry Friends on the Job: Say hello to Sierra of Argo & Lehne Jewelers
  • Podcast
    Dangers of Jewelry theft and how to prevent them 350
    Episode 43 -Kenny Mullins, Dangers of Jewelry Theft and How to Prevent Them
    Inside the Generational Legacy of David Douglas Diamonds
    Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds
    An-Inspiring-Tale-Behind-50-Years-of-Jewelry-Design-and-More
    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
    Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
    Jewelers Helping Jewelers
    Episode 35 – Aleah Arundale, Jewelers Helping Jewelers: Connection, Support, and Success
  • Columnists
    4Cs of Diamonds? Here are the 4Cs of Jewelry Marketing to help you sell them
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The Asteroid Approaches
    The Story Behind the Stone: Oops there it is!
    Image of Chuck Koehler
    Cool New Things from the Atlanta Jewelry Show
    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
    Barbiecore Bling! Are you in?
    Joel McFadden Fine Jewelry
    Successful Custom: The Customers View
    Holiday Sales Success: A multifaceted marketing approach
    Holiday Sales Success: A multifaceted marketing approach
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

Setting your personal and business goals

David Brown by David Brown
February 1, 2017
Share on FacebookShare on Twitter
Reading Time: 5 minutes

The term work/life balance is one we hear a lot in business and is in danger of becoming something of a cliché. The reality is that as business owners we regularly run the risk of work becoming an all consuming obsession to the detriment of our health and our personal enjoyment. It’s easy to forget the reason we became involved in business in the first place. Sometimes you need to revisit your objectives to help stay clear on your purpose in life.

Unfortunately it can often take a major life incident to make you realize what’s important in life and refocus on your core objectives. Many people struggle to answer the question of their main purpose in life or even what makes them happy. The question we often ask kids – “what do you want to be when you grow up?” – is one we never get around to answering ourselves. The result can be feelings of disillusionment and a lack of purpose.

The first step to dealing with this is to realize that your business is a vehicle to assist other areas of your life – not an end result in itself. It can provide you with a sense of purpose, pleasure, a feeling of belonging and helping others, and of course with the income you need to achieve fulfillment in your personal life – whatever that may be.

Before you even begin to set goals, budgets or objectives for your business you need to frame it from the point of view of your larger personal mission. As simplistic as it sounds, answering the following can be a step in the right direction:

What makes you happy?

What would you like to do more of?

What would you like to do less of?

What would you like to start doing?

What would you like to stop doing?

What’s stopping you from achieving any of the things listed above?

What would be the definition of your perfect day?

Who do you want to spend more time with?

What do you see as your perfect situation in one year?

What do you see as your perfect situation in three years?

What do you see as your perfect situation in five years?

If you could do anything you want what would it be?

If you could live anywhere in the world where would it be?

If you had $10 million what would you do with it?

When it comes to the end of your life what would you like said on your tombstone? What would you hope to hear in a eulogy?

Any study of successful people that has been conducted, and by successful I don’t just mean the rich and famous, invariably comes back to them establishing a strong “Why” as to the reason they do what they do. They have an overriding purpose behind their actions which drives them on towards achieving their objectives.

It reminds me of the story of the three men laying bricks. When the first one was asked what he was doing he replied “Laying bricks.” The second one was asked and he replied “Building a wall.” When the third one, who was moving much quicker and clearly enjoying his work, was asked he replied, “I am building a cathedral that will stand for a thousand years!”

Purpose is the fuel that will drive you forward and the clearer that purpose the stronger the fuel will be.

It would be very easy to read the questions above and not answer them, but I want to challenge you to take an hour out of your day and sit down, working your way through these questions. It may be something you should complete with a loved one – not only will some of their goals need to align with yours, but they may be able to provide you with some intuitive insights into some of your own answers that you may not be able to see for yourself.

Take the time to do this exercise. It may be the best hour you spend this week.

David Brown is President of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. For further information about the Academy’s management mentoring and industry benchmarking reports contact inquiries@edgeretailacademy.com or call 877-569-8657.

 

 

David Brown

David Brown

David Brown is the President of Edge Retail Academy, the leading jewelry business consulting and data aggregation firm, who provide expert business improvement plans, to help with all facets of your business including improved financials, healthier inventory, sales growth, increased staff performance, recruiting, and retirement/succession planning - all custom-tailored to your store’s needs. They offer Edge Pulse, to better understand critical sales and inventory data, to improve business profitability, benchmark your store against 1200+ other Edge Users, and ensure you stay on top of market trends with our $3 Billion+ of industry sales data. Contact David at 877-569-8657, ext. 001, Inquiries@EdgeRetailAcademy.com or www.EdgeRetailAcademy.com

Related Posts

4Cs of Diamonds? Here are the 4Cs of Jewelry Marketing to help you sell them

September 25, 2023
Applied Marketing 101: The Next Big Thing

Applied Marketing 101: The Asteroid Approaches

September 18, 2023

The Story Behind the Stone: Oops there it is!

September 18, 2023
Image of Chuck Koehler

Cool New Things from the Atlanta Jewelry Show

September 18, 2023

Latest News

Columnists

4Cs of Diamonds? Here are the 4Cs of Jewelry Marketing to help you sell them

September 25, 2023
Other News

Diamond industry veteran rebuts dire forecast in The Asteroid Approaches column

September 25, 2023
Other News

Jewelry store sales and management video from Jimmy DeGroot: Check your attitude before opening the store

September 25, 2023

Other News

CBG Miami “Experience” event gets positive reviews

Furry Friends on the Job: Say hello to Sierra of Argo & Lehne Jewelers

Episode 43 -Kenny Mullins, Dangers of Jewelry Theft and How to Prevent Them

Hardrock Summit wraps in Denver

ISG awarded Certificate of the Combat Flag

Artistry, Ltd. releases 2024 catalog

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.