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The Retailer’s Perspective – Wow, what a Christmas!

Chuck Koehler by Chuck Koehler
January 1, 2003
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Reading Time: 4 minutes

I’m sitting here the first week of January 2003 just flabbergasted. I haven’t seen so much business in years. It’s almost like a dream. I wonder what happened to make everyone decide that jewelry was going to be the only gift they were giving to everyone on their gift list this year. I’m still in awe just looking at all the empty displays in my showcases. Boy, I bet all of my vendors are going to love seeing me at the shows knowing I sold so much merchandise that I’m going to have to place huge reorders just to restock from Christmas. It was unbelievable. Everything went absolutely perfect for the first time ever!

I’d like to take a moment to say thank you to everyone who made this my best Christmas season ever.

To the staff at all of my finding houses who went above and beyond the call of duty in getting those last minute special orders and substitutions handled with efficiency. Not one mistake. I’ll never know how you do it.

To my engraver who didn’t miss a single deadline or mis-engrave a single order. Great job!

To my diamond wholesalers who were still shipping thos last minute big-ticket diamond memos for those customers that waited too late, and I was already sold out of my regular stock.

To my partner who beat me to work every morning and stayed later than me every night. What a trooper.

To my wife who never complained about all of the extra hours. I secretly think she may just like all of the money I made.

To my partner’s husband who woke her up early every morning and cooked dinner every night so she could stay a little later and catch up on all the paperwork. After all, the more we sell in a day, the longer it takes to do the deposits.

To all my advertising reps who saw that every promotional piece that went out was flawless. And they spelled my name right too!

To my UPS driver. Go brown!

To my FedEx man, when you say “When it absolutely, positively has to be there overnight, before 10:30 a.m.,” you weren’t kidding!

To my…Whaaaat, whaaaat, no, no, what’s happening? What’s that noise? Who’s shaking me? Why is my wife suddenly standing over me? What is she saying?

“Honey, get up. You’ve overslept again. Hurry up or you’ll be late for work again and your partner is going to kill you. And remember, today is December 5th and you have to submit your article for the January issue be noon today. Don’t you miss your deadline. You know how they hate it when miss your deadlines.”

Oh well, it was a great dream while it lasted.

Chuck Koehler

Chuck Koehler

Chuck is the owner of Anthony Jewelers in Nashville, TN. Chuck also owns CMK Co., a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. If you would like to contact Chuck or need a speaker or instructor for your next conference/event he can be reached at 615-354-6361, www.CMKcompany.com or send e-mail to info@southernjewelrynews.com.

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