Jewelers are always assessing and reassessing who their consumer is – and what demographic does their product line actually appeal to? Shopper’s tastes and buying habits are in a permanent state of flux. So retailers must regularly re-assess how their inventory appeals to their customers and be willing to make shifts in their buying patterns to accommodate market trends.
Jewelry lovers today require their jewelry to do more than become an accessory to their style. Collectors show their devotion to causes through jewelry. They also show commitment to ecological causes through recycled precious metals and gemstones.
And a burgeoning group of art lovers enjoy wearing portable sculptures – the one offs that jewelry artists focus on. An individual jewelry artist needs not hold sway to trends that drive both style and color fads. The designer draws from his or her fertile imagination and creates what inspires them. There’s a good case to be made that all jewelry is artistic and in some sense, it is an architectural object.
Looking at Claudio Pino’s Golden Mirage, the name he gave to this sculptural oeuvre, one can determine it to be art with sculptural significance, and certainly very wearable jewelry. Perhaps this artist drew inspiration from the shape of the transparent emerald which begs for center stage.
Interesting to note – the inside back of the shank is embellished with a slender curved band of Sleeping Beauty Turquoise. This touch is a treat only the wearer knows about. Sleeping Beauty Turquoise is mined in Globe, Arizona, and considered to be the best of the best by the cognoscenti. Its even color distribution and tight crystal arrangement allows a super smooth polish for a durable sheen. But only the owner of this special piece will feel its satin smooth finish.
Art, sculpture, jewelry, let’s say it’s all of these. And you probably have a customer right now that is looking for this very distinct form of personal adornment.
Award winning trade journalist and gemologist Diana Jarrett is a Registered Master Valuer Appraiser and a member of the National Association of Jewelry Appraisers (NAJA). She’s a popular speaker at conferences and trade shows. Jarrett writes for trade and consumer publications, online outlets, Color-n-Ice blog, and at www.jewelrywebsitedesigners.com. Contact her at email@example.com, visit her website at www.dianajarrett.com, and/or follow her on FaceBook and Twitter (Loupey).