Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    NDC Education Partner Program
    Mystery shopping results reveal opportunity for proactive consumer natural diamond education
    Jewelers of America announces 2023 GEM Awards winners
    jeweler
    ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training
    skull rings
    KIL N.Y.C. introduces the Cranium Ring
  • Podcast
  • Columnists
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    NDC Education Partner Program
    Mystery shopping results reveal opportunity for proactive consumer natural diamond education
    Jewelers of America announces 2023 GEM Awards winners
    jeweler
    ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training
    skull rings
    KIL N.Y.C. introduces the Cranium Ring
  • Podcast
  • Columnists
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

The Story Behind the Stone: Ruby Talk

Diana Jarrett GG, RMV by Diana Jarrett GG, RMV
December 2, 2011
Share on FacebookShare on Twitter
Reading Time: 5 minutes

Rubies have been, throughout the centuries, one of the most coveted colored gemstones. Their rich eye-catching hues are the stuff that makes royal accessories look regal. They are more rare than diamonds, and their recovery from remote deposits is often more treacherous than the harvest of other precious gemstones.

Jarrett-Dec-ring

Carmen Lucia ruby ring from the Smithsonian Museum of Natural History.

So dealers have done whatever it takes to make their ruby supply salable throughout the years. Treatments for ruby include heating to force a red color from a deep almost blackish dark tone. In fact, 13th century Egyptian gem trader Teifachi wrote quite a bit on the subject of beautifying ruby to make it sell.

“In Sarandib [Sri Lanka] and its environs, ruby is treated by fire. People take pebbles from the earth and crush and compress them into a mass with the aid of water. [This mixture] is daubed completely around a dry stone. Then, the whole thing is placed on a rock with other rocks set down around it. Dry firewood is thrown on top, lit and blown upon [with bellows]. The blowing is applied, along with more wood, till any black overtones on the ruby have disappeared.”

Rural gemstone traders still rely on this centuries old technique. They vary the amount of fire and wood depending on the extent of the blackness in their ruby rough. The stones get heat-treated for about an hour or up to a maximum of nearly three weeks. Then, they carefully extract the ruby to witness a red replacement for the blackish color. The process is never done more than once, since repeat heating will not further improve the color.

Fast forward to the 21st century and observe how modern merchants attempt to market their ruby. Whole new subsets of descriptions for the various processes imposed on rosy corundum are required. And retailers need to understand what they mean.

Here goes:

Lead-glass treated or fracture filled means that very low grade ruby, with no durability due to its abundant naturally occurring fractures, gets an infusion with lead glass, sometimes red colored. This binds the stone, and eradicates the appearance of fractures. Disclosure is critical since these stones should be sold cheaply. And they are not impervious to crumbling on occasion under the jeweler’s torch. They should be more descriptively identified as composite ruby. Some laboratories are calling this hybrid ruby.

Jarret-Dec-geode

Winza Ruby crystal in matrix.

In a free market, entrepreneurs should be allowed to sell what they want and let the consumer decide if it’s worth buying, and at what price. But the consumer must be apprised of what they are buying so their decision is an informed one.

Total disclosure on ruby treatment notwithstanding, this perplexing situation should give rise to another more profitable direction for retailers. Jittery customers may be appreciative of you offering other red gemstones to which no treatment has been applied. Ah, the allure of garnet, spinel and tourmaline; all known for their intense scarlet hues, and for being untreated to boot. Still, if nothing but ruby will satisfy, let the customer decide what verified natural ruby is worth to them. Sources for this abound in Madagascar, Sri Lanka, and Winza deposits in Africa.

Award winning trade journalist and gemologist Diana Jarrett is also a Registered Master Valuer Appraiser and a member of the National Association of Jewelry Appraisers (NAJA). She’s a popular speaker at conferences and trade shows. Jarrett writes for trade and consumer publications, various online outlets, and for sightholders and other industry leaders.. Contact her at info@dianajarrett.com, visit her website, www.dianajarrett.com, and/or follow her on FaceBook and Twitter (Loupey).

Diana Jarrett GG, RMV

Diana Jarrett GG, RMV

Award winning trade journalist and gemologist Diana Jarrett is a Registered Master Valuer Appraiser and a member of the Association of Independent Jewellery Valuers (AIJV). She’s a popular speaker at conferences and trade shows. Jarrett writes for trade and consumer publications, online outlets, her blog: Color-n-Ice, and www.jewelrywebsitedesigners.com. Contact her at diana@dianajarrett.com, visit her website at www.dianajarrett.com, and follow her on Facebook and Twitter (Loupey).

Related Posts

The Story Behind the Stone: Diamonds on Pins and Needles

March 20, 2023

Jewelry Marketing Survival Guide

March 15, 2023

The Story Behind the Stone: Out of the Blue

March 15, 2023

What’s Hot Now!: Latest Designer Trends 2023

March 13, 2023

Latest News

Columnists

The Story Behind the Stone: Diamonds on Pins and Needles

March 20, 2023
Other News

Mystery shopping results reveal opportunity for proactive consumer natural diamond education

March 20, 2023
Industry Events

Jewelers of America announces 2023 GEM Awards winners

March 20, 2023

Other News

ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training

KIL N.Y.C. introduces the Cranium Ring

Jewelry Marketing Survival Guide

JCK Industry Fund announces 2023 grant recipients

How to drive more sales and referrals through social media

IGI moves to expanded New York offices and gem laboratory

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.