Rosy pink gold becomes both grown-up and girlie
Today’s jewelry collectors are a savvy bunch. They understand diamonds and precious stones in a way that was uncommon amongst consumers a decade back. They also recognize the appeal that precious metals can lend to a fine jewelry item. The now metal is a delicate pink gold that’s becoming widely available. Pink, red or rose are used interchangeably in describing this blushing gold. And it’s gaining traction with serious collectors who are discovering it in luxury goods.
Pink gold is not a new gold alloy. It’s first wave of popularity emerged in the 1920s when several venerable designers produced jewelry in this striking gold tone. Men’s tank watches of the day were also created in pink gold.
But today, this eye-catching metal adorns the most grown-up yet uber-feminine jewels for sophisticated shoppers. Since pink gold looks dazzling alongside white gold or even platinum, you can successfully add one or more pink gold pieces to an already established jewelry collection.
Recently we spied an intriguing jewelry line by De Beers called Enchanted Lotus Collection. Several pieces of this modern but decidedly lady-like grouping were rendered in a radiant pink gold. Gene Reeves, store director at De Beers in Naples, FL tells us, “Rose gold is currently very popular and in high demand.”
The most successful use of pink or rose gold is achieved with clever pairings to diamonds or certain colored stones. De Beers pink Enchanted Lotus band is dramatic with its addition of icy white diamonds. “It stands out because of the contrast of the brilliant white diamonds to the soft pink gold,” Reeves points out. “And that is what excites our customers.”
Early adapters of this chic metal are confident style-setters. And that also defines today’s stylish woman. Reeves sees confident jewelry collectors as, “Fashion savvy and uniquely distinctive. She enjoys fine quality and creative design that makes a statement.” Is your customer a pinkie fan?
Award winning trade journalist and gemologist Diana Jarrett is a Registered Master Valuer Appraiser and a member of the Association of Independent Jewellery Valuers (AIJV). She’s a popular speaker at conferences and trade shows. Jarrett writes for trade and consumer publications, online outlets, her blog: Color-n-Ice, and www.jewelrywebsitedesigners.com. Contact her at email@example.com, visit her website at www.dianajarrett.com, and follow her on Facebook and Twitter (Loupey).