It seems like your Instagram and Facebook newsfeeds are not the only things to watch out for anymore.
In the latter part of June 2021, the world’s most extensive search engine company also announced some big news. A Google update will be rolled out! And everyone, including jewelry retailers, will be affected.
What exactly are Google Updates?
Simply put, Google updates are the Search Engine’s modifications to its algorithms, or the technology that makes it a better place for searching.
Now, you might argue: Why should your jewelry business care about these updates? It’s not like you’re a software engineer or a tech person. You’re just a jeweler trying to sell your products online.
Precisely the point! You’re selling jewelry online – meaning using Google is inevitable.
As a jewelry business owner, you’ll want extra exposure to increase sales. Because of this, you have to keep abreast of the latest Google Updates as well.
So, what’s the Major Google update that will change Search Engine Optimization (SEO) this year?
Ah, the million-dollar question! I thought you’d never ask.
Google has recently introduced an algorithm update called Page Experience.
As its name suggests, Page Experience scores your site’s ranking by measuring the experience your site’s visitors have when they go visit your page.
Since experience could be subjective, the Google Page Experience tries to quantify it using Core Web Vitals.
Core Web Vitals are technically a set of performance measures that accounts for the stability of the loading, interactivity, and visual graphics of any website.
How do you improve Core Web Vitals for Search Engine Optimization?
While Core Web Vitals may seem intimidating, assessing and improving these vitals is not! Google already got the groundwork covered with console links and tools that we could use for the evaluation process.
Below are the things you should consider if you want to have stable Core Web Vitals and better search engine scores:
With the help of a Google mobile-friendliness checker, you could now quickly determine whether your site is mobile-friendly or not.
Didn’t pass the Google test? You can always check the loading time or increase your site’s font size and do better next time.
Safety of Browsing Activities
Google also assesses whether you have hacked content and whether there’s nasty malware lurking behind the curtains. All of these are made possible with the help of Google console.
Once the Google console detects something terrible, do not panic. Instead, address the issue head-on to contain further damage to your website.
Inclusion of HTTPS in Your Jewelry Site
HTTPS, which stands for Hypertext Transfer Protocol Secure, is a safety feature that safeguards the confidentiality and integrity of the data in your website.
There are many ways to include HTTPS on your jewelry store website. Start by getting a security certificate from an authorized organization to verify your company’s identity. You may also contemplate whether a single, multi-domain, or wildcard certificate will work best for your jewelry store.
Absence of Intrusive Interstitials
In earth language, intrusive interstitials are simply popup ads. You know, those annoying ads which block the whole screen if you don’t take action.
If you’re currently using popups, we advise you to review them and make sure Google is not bothered by them either. Or your jewelry shop will suffer dire consequences.
Google Page Experience is a game-changer when it comes to SEO. But, as with other things, give yourself time to get familiar with this latest update.
If SEO seems daunting for you, you can always share the burden with SEO professionals. You can reach me for assistance at jewelrystoremarketers.com.