Everything is going online these days. From food businesses to hard-working contractors, we can find the things we need by contacting a few professionals. Jewelry businesses are not strangers to this; in fact, they are very prominent in the field. If you are planning to boost your jewelry store’s online presence and performance this 2021, try ramping up your digital marketing tactics to beat your competitors right away!
By using digital marketing, you are able to put a much closer focus on your specific target audience. Your customers are able to shop anytime and anywhere they wish. Digital marketing is a great way to call attention to your store.
Before starting, you need to brush up your knowledge about jewelry store digital marketing tactics to keep up and also stand out.
What to Know About Digital Marketing
Digital marketing pertains to a kind of advertising done through the use of digital and online channels such as websites, search engines, email, and social media. This is a way for businesses to advertise products, goods, brands and services in a highly focused manner. Today, digital marketing is one of the core types of marketing.
This kind of marketing is a business’s way of connecting with their usual and prospective customers. Also, it is a way to give their store a bit of an edge as they are connecting their customers online and offline experiences and delivering the best kind of service they can. Digital marketing creates more possibilities and opportunities for your business to grow.
As part of a competitive industry, you would want to employ the full capabilities of digital marketing. By digging and diving deep into online channels, you will surely discover tactics and strategies that can help you improve your digital marketing.
By implementing digital marketing strategies, you can reach a larger audience compared to sticking with traditional methods. Digital marketing is also more cost-effective as you have complete control over where you would spend your money.
Top 10 Digital Marketing Tactics For 2021
In this day and age, almost every consumer uses social media or online platforms. Digital marketing can help you present your products in a much more fashioned way, utilizing different online platforms as you do so. Use the digital marketing tactics below and you will be able to get ahead of your competitors!
Shop Website
This tactic is probably the first step in digital marketing. If you have yet to make a user-friendly website dedicated to your jewelry store, you might want to start now. Your website can serve as a bridge to connect your shop and your online customers. What you post and add there will be the basis for their first impressions of your store.
You do not need to instantly sell your products online, but having an appealing and easy-to-navigate site can pull in new customers. Take pictures of your products and post them on your website. Display contact information, location of the store, and opening/closing hours to inform your customers.
Email Marketing
Email marketing serves as another way to promote your store. Add strong calls to purchase, link to relevant content, special offers, sales, fun features, and powerful subject lines to catch their interest. This method will reach a large audience since almost everyone has an email address.
This is one of the most cost-effective methods you can use, and it can help your jewelry business more since you can personalize it for your target audience. The best way to do this, of course, is to not just buy an email list. By taking your time in growing a list organically, you will know that you are making significant progress while building rapport with your consumers. Buying an email list may be a quick solution, but getting your customers to personally provide their email addresses is a whole other level of marketing.
Content Marketing
Content marketing is another useful and relevant marketing technique. It doesn’t pitch your products, but instead offers useful and relevant content to your customers to solve their issues. Content marketing is a marketing strategy that creates and distributes valuable and consistent content to spark the interest and attention of a defined audience.
This technique can establish good SEO, which leads to more traffic to your website. Hence, you will surely increase sales and attract more customers.
Having a social media page or account is not enough if you want to market your products most effectively. You have to establish your presence for your potential customers to notice your business. You can take aesthetic pictures of your jewelry and post them on the gram. You can also tweet about the message you want your customers to receive. Facebook is also a good platform since you can communicate with your consumers easier. There are other online platforms you can consider, like blogs and YouTube, to pique more interest. Be active and approachable to earn loyalty and keep the sales alive.
Facebook Advertising
Facebook is still the King of social media. With its billions of users, it is undoubtedly the current biggest social media platform. You can post something, and as long as you have a strong social media presence, you will be able to reach these people at a certain time.
Also, along with those billions of users are countless competitors. Your content will have a hard time standing out and catching attention, but once you do get a bit of it, that will do wonders for your sales.
If you want to utilize Facebook advertising more effectively, try tailoring your content to your specific target audience. By creating attractive images/videos and optimizing them with the right caption, you can successfully catch the attention of your potential customers. Also, keep in mind that scheduling your posts is one way to effectively promote your business. Test everything first instead of suddenly jumping in, and you will figure out the right formula to promote your business in this platform.
SEO
SEO, Search Engine Optimization, is the practice achieving higher search ranking which will lead to greater quantity and quality of traffic to your site. It means improving your website as a way to improve its visibility in relevant searches. This marketing technique is almost mandatory if you want your site to be found easily by the public.
PPC
Paid search is another excellent way to promote your jewelry store. This marketing tactic allows businesses to advertise on search engines. The good thing about this is you don’t have to pay for subscriptions since money will only come out of your pocket with every click of your ad (Pay Per Click). PPC can serve as a controllable and measurable marketing channel, especially if you have cash to spare.
It can truly bring in more customers as tens of thousands of people use search engines to look for products and services every second. This strategy will be a chance for you to boost your online presence and engage with an interested audience. However, take note that PPC can be expensive if you cannot produce the right type of results. That’s why you need to implement and watch this tactic carefully.
Video Marketing
Video marketing is also a must-have and must-do in digital marketing. This strategy uses videos to create engagement, raise awareness, and drive sales up. In a way, this overlaps with content marketing.
With social media at its peak, it’s no wonder that video marketing is also skyrocketing. You can now post videos on Facebook, Instagram, and Twitter. There are also popular video-based platforms that you can use such as TikTok, Snapchat, and of course, YouTube. This marketing tactic is considered as the leading player in digital marketing.
SMS Marketing
People are mostly glued to their phones nowadays. They use them as a primary means of communication. You can make use of this little fact to promote your jewelry store.
SMS marketing is the tactic of sending transactional messages and promotional campaigns through text messages. This way, you would reach your customers and give alerts and updates on time-sensitive offers from your jewelry store.
However, make sure to follow the basic guidelines. The no. 1 rule would be asking for their permission and not giving that information to anyone else. Also, be mindful of the time you send out those messages. It’s doubtful that they would use a coupon or code that woke them up at 3 am.
Affiliate Marketing
This marketing tactic allows you to increase your sales by looking for an affiliate that would promote your jewelry by sharing or referring to you on social media platforms, blogs, or websites. In return, the affiliate would acquire a commission for each purchase done through the unique link associated with the recommendation.
Call-to-Action Tactic
Sometimes, all your customers need is a little nudge to help them decide. By placing a call-to-action phrase or link on your content, you can guide your audiences towards your website’s landing page and help them find the right product in there. You can also do this in social media platforms, making it a versatile strategy for your jewelry business.
Conclusion
These are just a few digital marketing tactics for jewelry stores you can use in 2021! Understandably, it can be a bit overwhelming, especially if you are new to the digital marketing scene. The technique for these methods is to not try to do it all. Just find what is best for you and your business, start with that, and continue until you get to the point where you are consistent with your results.
