Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Hard Rock Summit event info
    Hardrock Summit to return to Denver in September 2023
    ASJRA brooch
    Iconic Jewelry Firms is theme of ASJRA’s 18th annual Conference
    DMIA members meet-and-greet and hear updates from GIA, NDC
    diamonds on plant
    How to drive more sales and referrals through social media
  • Podcast
  • Columnists
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Hard Rock Summit event info
    Hardrock Summit to return to Denver in September 2023
    ASJRA brooch
    Iconic Jewelry Firms is theme of ASJRA’s 18th annual Conference
    DMIA members meet-and-greet and hear updates from GIA, NDC
    diamonds on plant
    How to drive more sales and referrals through social media
  • Podcast
  • Columnists
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

What is this “USP” thing I keep hearing about & how will it help me?

"Diamond" Bill Warren by "Diamond" Bill Warren
April 1, 2011
Share on FacebookShare on Twitter
Reading Time: 4 minutes

USP or Unique Selling Proposition is a term that has been around for quite a while.  How can it help you in your jewelry store?

First of all, a USP is a one sentence to one paragraph description statement of what makes your store different from your competition.  It is simply a description of something only you as a store have.

What are examples of great USPs?  One would be Domino’s Pizza’s… hot and fast pizza in 30 minutes or less or its FREE!  Remember that one?  Its what they built their business on.  Notice they didn’t say great pizza or fresh ingredients.. they only said it would be hot and fast.

When you develop a strong USP for your store, infuse it or elements of it in everything you do from your advertisements to your letterhead.  It will not happen over night, but in time you’ll notice that people respond to your USP.

Here’s the one I use for my jewelry store:

The Gold Mine is the only Caldwell County jewelry store to be owned & operated by a Registered Gemologist, assuring you of the best jewelry value & expert services!

Over time I’ve noticed many folks coming in and telling me how they went to “XYZ”  jewelers only to feel like they didn’t know what they were doing.  They wanted to come to the store owned by a Registered Gemologist where they knew they would be given expert info and advice.

Now here is a simple formula for creating your very own USP:

John Doe Jewelers is the only jewelry store in the greater <insert> area that has or does <you insert>.

Some jewelers may play up the fact that they have a laser welder while others may talk about their custom design capabilities or that they have the largest estate jewelry department in their area.  The possibilities are only limited by your imagination.

Now get started on creating a strong USP for your business… and don’t be in a hurry, get it just right and feel free to call me at 828-729-1020 if you’d like to brainstorm a bit!  Once you’ve got it just right, put it into everything including business cards, newspaper ads, radio, etc.  You will find out that over time, you’ve developed a strong marketing tool that separates you from the competition!

Bill Warren is the owner of The Gold Mine Fine Jewelry & Gifts in Hudson, NC and a Registered Gemologist Appraiser.  He is also the founder of Warren Marketing Systems, a company that helps retail jewelers unlock hidden revenue in their store through proven marketing systems.  Bill enjoys teaching & speaking to jewelers as well as associations/groups.  Sign up for regular marketing tips & info at  www.warrenmarketing.blogspot.com.  For further info, contact Bill at 828-729-1020 or e-mail  goldman86@bellsouth.net.

"Diamond" Bill Warren

"Diamond" Bill Warren

“Diamond” Bill Warren is the founder & creator of the Ultimate Jewelers Mastermind Group, Diamond Bill Marketing, The Diamond Bill Marketing Podcast and Radio Show as well as author of “The Fastest Way to a Full Recovery” & “The Ultimate Jeweler’s Success Guide.” You may contact him via diamondbillmarketing.com or at bill@diamondbillmarketing.com.

Related Posts

The Story Behind the Stone: Diamonds on Pins and Needles

March 20, 2023

Jewelry Marketing Survival Guide

March 15, 2023

The Story Behind the Stone: Out of the Blue

March 15, 2023

What’s Hot Now!: Latest Designer Trends 2023

March 13, 2023

Latest News

Industry Events

Hardrock Summit to return to Denver in September 2023

March 22, 2023
Industry Events

Iconic Jewelry Firms is theme of ASJRA’s 18th annual Conference

March 22, 2023
Industry Events

DMIA members meet-and-greet and hear updates from GIA, NDC

March 22, 2023

Other News

How to drive more sales and referrals through social media

The Story Behind the Stone: Diamonds on Pins and Needles

Mystery shopping results reveal opportunity for proactive consumer natural diamond education

Jewelers of America announces 2023 GEM Awards winners

ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training

KIL N.Y.C. introduces the Cranium Ring

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.