Southern Jewelry News
Pearls of Wisdom - Jewelry Podcast
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Arkansas Jeweler Donates Park Land to City
    Marketing & Business Growth

    Arkansas Jeweler Donates Park Land to City

    September 25, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    4 Suspects Sought After Springfield Jewelry Store Robbery
    Security & Loss Prevention

    4 Suspects Sought After Springfield Jewelry Store Robbery

    October 5, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    When A Buying Event Has Your Name On It
    Estate Vintage & Antique Jewelry

    When A Buying Event Has Your Name On It

    October 5, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    When A Buying Event Has Your Name On It
    Estate Vintage & Antique Jewelry

    When A Buying Event Has Your Name On It

    October 5, 2026
    View all

    Press Release

    Chris Ploof Modern Electrum “Jiangyin” ring with natural diamonds
    Jewelry Design & Trends

    Chris Ploof Named “Best Artisan Jewellery Design Studio – USA” In Luxlife Magazine’s 2026 Leaders In Luxury Awards

    September 28, 2026
    Gem-A The Journal of Gemmology - Volume 40, No. 3, 2026 - Cover
    Diamonds Gemstones & Pearls

    Gem-A Launches Autumn 2026 Issue Of The Journal Of Gemmology Focusing On New Cu-Bearing Tourmaline From Ethiopia 

    September 28, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    Formex Airfield Field-Ready. Sky-Bound.
    Watches & Timepieces

    Formex Airfield Field-Ready. Sky-Bound.

    September 30, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    JA NEW YORK
    Industry News & Associations

    Jewelers Of America And JA New York To Host Joint Networking Event Celebrating Their Longstanding Relationship  

    September 28, 2026
    Head Shot Marianna
    Ethical Sustainability & Sourcing

    Community For Ethical Jewelry Appoints Marianna Smirnova As Executive Director

    June 22, 2026
    GEMFIND DIGITAL SOLUTIONS
    Tools Equipment & Technology

    GemFind Introduces The Jewelry Industry’s First Global Shopping Intelligence Platform With Jewelcloud 2.0

    August 19, 2026
    7 CYBER SECURITY ESSENTIALS FOR JEWELERS - The Plumb Club
    Security & Loss Prevention

    September Podcast Provides Retailers Essential Cybersecurity Guidance

    September 4, 2026
    AMERICAN GEM SOCIETY Logo
    Industry News & Associations

    Prestigious Awards Presented At The American Gem Society’s Conclave In Orlando

    September 25, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    AZZURE SOLUTIONS Logo
    Tools Equipment & Technology

    Azzure Solutions Launches Founding 100 Program For Auzzy, Its AI-Powered Jewelry Showroom Workstation 

    September 24, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    MJSA PROFESSIONAL EXCELENCE IN JEWELRY MAKING & DESIGN
    Education & Certification

    MJSA Education Foundation Awards Five “Future Of Jewelry Making” Scholarships Totaling $10,000

    August 20, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Celebrating 35 Years of Southern Jewelry News
    • Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    • Unearthing the Source: What I Learned on Botswana’s Diamonds and Delta Tour
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
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Southern Jewelry News
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Arkansas Jeweler Donates Park Land to City
    Marketing & Business Growth

    Arkansas Jeweler Donates Park Land to City

    September 25, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    4 Suspects Sought After Springfield Jewelry Store Robbery
    Security & Loss Prevention

    4 Suspects Sought After Springfield Jewelry Store Robbery

    October 5, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    When A Buying Event Has Your Name On It
    Estate Vintage & Antique Jewelry

    When A Buying Event Has Your Name On It

    October 5, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    When A Buying Event Has Your Name On It
    Estate Vintage & Antique Jewelry

    When A Buying Event Has Your Name On It

    October 5, 2026
    View all

    Press Release

    Chris Ploof Modern Electrum “Jiangyin” ring with natural diamonds
    Jewelry Design & Trends

    Chris Ploof Named “Best Artisan Jewellery Design Studio – USA” In Luxlife Magazine’s 2026 Leaders In Luxury Awards

    September 28, 2026
    Gem-A The Journal of Gemmology - Volume 40, No. 3, 2026 - Cover
    Diamonds Gemstones & Pearls

    Gem-A Launches Autumn 2026 Issue Of The Journal Of Gemmology Focusing On New Cu-Bearing Tourmaline From Ethiopia 

    September 28, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    Formex Airfield Field-Ready. Sky-Bound.
    Watches & Timepieces

    Formex Airfield Field-Ready. Sky-Bound.

    September 30, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    JA NEW YORK
    Industry News & Associations

    Jewelers Of America And JA New York To Host Joint Networking Event Celebrating Their Longstanding Relationship  

    September 28, 2026
    Head Shot Marianna
    Ethical Sustainability & Sourcing

    Community For Ethical Jewelry Appoints Marianna Smirnova As Executive Director

    June 22, 2026
    GEMFIND DIGITAL SOLUTIONS
    Tools Equipment & Technology

    GemFind Introduces The Jewelry Industry’s First Global Shopping Intelligence Platform With Jewelcloud 2.0

    August 19, 2026
    7 CYBER SECURITY ESSENTIALS FOR JEWELERS - The Plumb Club
    Security & Loss Prevention

    September Podcast Provides Retailers Essential Cybersecurity Guidance

    September 4, 2026
    AMERICAN GEM SOCIETY Logo
    Industry News & Associations

    Prestigious Awards Presented At The American Gem Society’s Conclave In Orlando

    September 25, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    AZZURE SOLUTIONS Logo
    Tools Equipment & Technology

    Azzure Solutions Launches Founding 100 Program For Auzzy, Its AI-Powered Jewelry Showroom Workstation 

    September 24, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    MJSA PROFESSIONAL EXCELENCE IN JEWELRY MAKING & DESIGN
    Education & Certification

    MJSA Education Foundation Awards Five “Future Of Jewelry Making” Scholarships Totaling $10,000

    August 20, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Celebrating 35 Years of Southern Jewelry News
    • Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    • Unearthing the Source: What I Learned on Botswana’s Diamonds and Delta Tour
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
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Southern Jewelry News
Home Featured Article Education & Certification

The Retailer’s Perspective: So, you wanna buy a Cert?

Chuck Koehler by Chuck Koehler
March 2, 2010
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Reading Time: 12 minutes

In the three decades that I’ve been in the jewelry business, a whole lot of things have changed. Some of them I’ve welcomed right from the beginning, and some of them I’ve resisted. But, one of the changes that I’ve been having a hard time coming to grips with is certified diamonds.

I received my gemological certification in 1983. I’ve handled so many diamonds that it’s not second nature to me, it’s first nature. That being said, I don’t need someone telling me what the grade of a diamond is. I’m the one that makes that decision. I know lots of you old timers out there feel the same way as I do. But, alas, times are a-changing, and something tells me that certified diamonds are here to stay.

So, reluctantly, I’m beginning to accept them as a way of life. The general public now wants papers with their diamonds and I’m not talking about the appraisal papers that I provide. So, if it’s a cert they want, it’s a cert they’ll get. But how does the process work? What does it cost? Who does it? I didn’t know either, so I thought I’d do a little investigative piece for everyone and uncover the mystery.

For purposes of comparison, I asked each of the labs below to explain to me what would happen if I sent them a 1.00 ct., SI1, H-color diamond to be certified. What was the process, time frame, cost, and services available. (Note: I didn’t discuss services for colored gemstones, but if enough people write to me and ask, I’ll do that next.) Here’s what I discovered.

International Gemological

Institute, IGI

Founded in 1975, Jerry Ehrenwald, G.G., A.S.A., has been president and CEO since 1981. IGI charges $65 for a detailed grading report (for a one ct. stone), which is the full blown certification, but you can get a smaller report called a Diamond Consultation for $40 (also for a one ct. stone). It takes about 3-4 business days to process. IGI will assign an account executive (AE) to your company. Your diamond will first go to the official weights and measurements department where IGI uses an ISO certified ‘self calibrating’ scale (I.G.I. is ISO accredited in the US, Canada and India). Once the weights and measurements are complete, your AE takes the diamond to the first of three gemologists who will identify and grade your diamond using strict GIA standards. The 35-45 graders at the New York lab are graduate gemologists and most have many years of experience.

IGI has 12 grading labs around the world with plans to add more in the future. IGI charges $12 for a laser inscription on the girdle of a one ct. stone. I found it interesting to learn IGI invented the process of diamond laser inscription and owned the original patent for laser inscribing the cert number on the girdle of a diamond. IGI certs are recognized by insurance companies around the globe and some insurance companies offer a 7 1/2 to 12% discount on your policy if your jewelry has an IGI cert. Very cool. Their phone number is 212-753-7100.

Gemological Institute

of America, GIA

GIA charges $100 for diamonds weighing between 1.00 – 1.49 for a grading report, which also includes a hand drawn plot of your diamond, They also offer a Diamond Dossier which is less expensive and excludes the plot but does include a laser inscription. All diamonds that come into GIA for grading go through the exact same screening process, regardless of size. In the initial screening, all diamonds are examined for enhancements and treatments. If a diamond is suspected of being treated, it is automatically re-routed to the I.D. Research Department for a more thorough examination to determine and document the treatment. If a diamond passes the initial screening, it will go to color grading. GIA has a propriety color measuring machine that is unique to them. Most diamonds are also visually color graded against D – Z master comparison diamonds. Depending on the size of the diamond when two color graders agree on the color, the diamond is sent to clarity grading. Newer graders at GIA will have the first look at the diamond. The diamond is then sent to a second, more experienced grader for confirmation and a second opinion. Larger and very high grade diamonds are then sent to a 3rd senior grader for absolute confirmation and agreement.

Now this is something I think a lot of people will find interesting. GIA employs many graders that come out of their Graduate Gemologist program, however being a G.G. is not a hiring requirement. If someone is hired as a diamond grader and they do not have a G.G. they are required to take the G.G. course if they wish to stay employed in the Lab. GIA incurs the cost of the G.G. programs for the employee. How cool is that?

Also interesting to note is that many times a diamond will be color graded at one lab and clarity graded at another depending on capacity and demand at various labs. GIA has a close relationship with law enforcement and has recovered countless diamonds that were reported stolen, ended up in a GIA facility for grading and returned to the rightful owner. Their number is 800-421-7250.

Gem Certification and

Assurance Lab, GCAL

GCAL, located in the World Diamond Tower in New York city, is an independent diamond and gemstone certification laboratory. Certification costs start at $40. This includes laser inscription, guaranteed grading, and complete light performance analysis. The process takes 2-4 business days.

GCAL has 16 experts on staff who offer an array of gemological services, and have experience ranging from 5-42 years. At GCAL, 3 gemologists examine every diamond independently of one another. Two gemologists have to agree exactly on color and clarity before the certification is complete.

GCAL stood out to me for their calibration standards. GCAL is the only gem certification laboratory to meet the exacting standards of testing for certification under ISO 17025 Laboratory Accreditation in the Western Hemisphere, and one of only three in the world. GCAL offers co-branding and private label certification for retail jewelers.

Another thing I really liked about GCAL was the diagram that is printed on your cert that shows the depth percentages, table percentages and such, is printed individually for your specific diamond. It’s not just a static chart that shows you what an ideal cut should be, it’s actually your percentages. Very cool. Their phone number is 212-869-8985.

European Gem Labs USA,

EGL USA

EGL USA prides itself on their research department’s ability to detect all of the new treatments such as microkm and HPHT. EGL USA charges approx. $60 per carat to produce a grading certificate and it averages about 3 days to complete. At EGL USA at least 2 gemologists have to agree on color, and 2 on clarity. Then one senior gemologist will have to agree with everyone before the grade and color are certified. Afterwards, all diamonds are screened for treatments and the results are sent to the client. Once the grading is completed, the client has the option of asking for a recheck. If the client agrees, the cert is printed.

Now here’s what stood out with EGL USA to me. If, after finding out your diamond wasn’t exactly what you thought it was, instead of paying the $60 per carat for the cert, the client can pay a minimal fee, starting at $15 for a 1ct, and the stone will be shipped back with a printout of the results. This way for instance, if you thought it was flawless and it wasn’t, you don’t have to pay the full price.

The other thing that separates EGL USA from any other lab in my comparison is the SI3 grade. Now I know that a lot of people out there don’t agree with that, but I’ve personally seen at least a thousand diamonds in my life that fall smack dab in the middle between SI2 and I1… just sayin’ …. EGL USA has four labs across the globe and their phone number is 212-730-7380.

In conclusion, here are my observations:

1) Certs are here to stay. If that’s what it takes to sell a diamond, then so be it.

2) All of these labs have invested millions of dollars in equipment and personnel in order to provide a service that is first rate and I am duly impressed with all of them.

3) It doesn’t cost $400-$500 to get this done. Before I started my research, I polled a dozen jewelers who had have never sent a diamond off to be certed before. Everyone of them thought it cost hundreds and hundreds of dollars… myself included. I was quite surprised to find out that it’s very reasonable indeed.

4) Lastly, and this is just personal. All but one of these labs had very cumbersome, very difficult to navigate phone systems. Just trying to get a human on the line was next to impossible except at GCAL where they don’t have an automated phone system. They actually have a person answering the telephone. That was quite refreshing to say the least.

If you have any further questions, I’ve added all the phone numbers and I’m sure they’ll be happy to assist you in any way possible. I learned a lot and I hope you did too. I hope this helps.

And, just a reminder to all the bench jewelers out there, if you haven’t started using the new Mary Kay Satin Hands soap with moisturizers and scrubbies you’re missing out. I’m telling you this stuff is great for bench jewelers – I’m a fan. If you don’t have a Mary Kay rep, use mine. Contact McKensie at www.MaryKay.com/mmorrison7605 or call her at 615-517-8081.

Chuck is the owner of Anthony Jewelers in Nashville, TN. Chuck also owns CMK Co., a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. You can contact him at 615-354-6361, www.CMKcompany.com or send e-mail to info@southernjewelrynews.com.

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Chuck Koehler

Chuck Koehler

Chuck is the owner of Anthony Jewelers in Nashville, TN. Chuck also owns CMK Co., a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. If you would like to contact Chuck or need a speaker or instructor for your next conference/event he can be reached at 615-354-6361, www.CMKcompany.com or send e-mail to info@southernjewelrynews.com.

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