
iDD proudly announces the creation of a strategic new position dedicated to ensuring the success of their retail partners, with the appointment of Adam Fried as the new Director of Retail. Adam brings extensive experience from both the vendor side, having served as a global trainer at Hearts on Fire, and the retail side, excelling as the director of corporate training at Hyde Park.
Alok Mehta, CEO of iDD, stated: “Adam will play a crucial role in all aspects of the retail relationship, including product development, marketing and training. I look forward to the next stage of engaged partnerships and the ongoing evolution of iDD for the benefit of our discerning retailers.”
For more information, call 800-621-1162, email info@iddluxe.com or visit www.iddluxe.com.



















































































