Southern Jewelry News
Pearls of Wisdom - Jewelry Podcast
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Needing The Fifth
    Marketing & Business Growth

    Needing The Fifth

    July 9, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Famous Jewel Heists: The most notorious thefts in history
    Security & Loss Prevention

    Famous Jewel Heists: The most notorious thefts in history

    August 6, 2025
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Cartier’s Century-Old Mystery
    Estate Vintage & Antique Jewelry

    Cartier’s Century-Old Mystery

    June 15, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Rediscovering The Lost Art Of Presentation
    Retail Jewelry Business

    Rediscovering The Lost Art Of Presentation

    August 3, 2026
    View all

    Press Release

    VG_Rotating Head Rings
    Jewelry Design & Trends

    Variety Gem Debuts Rotating Head Rings At RJO And IJO Shows; New Collection Offers Two Distinct Looks In One Ring Through An Innovative Rotating Design.

    August 31, 2026
    VG_Rotating Head Rings
    Jewelry Design & Trends

    Variety Gem Debuts Rotating Head Rings At RJO And IJO Shows; New Collection Offers Two Distinct Looks In One Ring Through An Innovative Rotating Design.

    August 31, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    Discover the 2026 nominated timepieces
    Watches & Timepieces

    Discover The 2026 Nominated Timepieces 

    September 3, 2026
    Gemlok eternity bands in all diamond, pink sapphire, and blue sapphire, perfect for stacking with 18kt yellow guard ring
    Manufacturing & Supply

    Sasha Primak Acquires Gemlok, Preserving An Iconic American Jewelry Atelier For The Next Generation

    August 5, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    ALLISON KAUFMAN COMPANY LOGO
    Industry News & Associations

    Allison-Kaufman’s Jeff Liebich Named RJO Salesperson Of The Year For 2026

    August 28, 2026
    Head Shot Marianna
    Ethical Sustainability & Sourcing

    Community For Ethical Jewelry Appoints Marianna Smirnova As Executive Director

    June 22, 2026
    FORMEX ESSENCE CHRONOMETER
    Watches & Timepieces

    “Staying True Doesn’t Mean Standing Still.” More Power. More Comfort. Unmistakably Essence.

    August 28, 2026
    Jennifer Mulvihill Bio Pic
    Security & Loss Prevention

    JSA Marks a Year of Modernization and Growth

    May 4, 2026
    Gemmology Diploma Course - September 2026
    Education & Certification

    Gem-A Commits To The Future Of Gemology Education With Refreshed And Revised Gemmology Diploma

    August 24, 2026
    Fort Lauderdale - JEWELRY ANTIQUE & OBJECT SHOW
    Estate Vintage & Antique Jewelry

    KIL Promotions Debuts The Ft. Lauderdale Jewelry, Antique & Object Show 

    August 17, 2026
    Siri Hansen, Brooch 16
    Visual Merchandising

    Curious To Discover Who Some Of The Next Top Artists In Art Jewelry Are Likely To Be?

    July 30, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    Armadani Elevates Italian Gold Jewelry
    Retail Jewelry Business

    Armadani Elevates Italian Gold Jewelry Craftsmanship – Launches Complete Retail Support Program For Holiday Selling Season

    August 20, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    MJSA PROFESSIONAL EXCELENCE IN JEWELRY MAKING & DESIGN
    Education & Certification

    MJSA Education Foundation Awards Five “Future Of Jewelry Making” Scholarships Totaling $10,000

    August 20, 2026
    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    SACRED HEART BY LIONHEART
    Jewelry Design & Trends

    Lionheart Launches Sacred Heart Collection, Wearable Talismans To Be Layered Into Everyday Life

    July 24, 2026
    Ignite Collection
    Diamonds Gemstones & Pearls

    GemologyGeek Debuts the Ignite Collection, Merging Rare Natural Gemstones With the Optical Phenomenon of Fluorescence

    July 15, 2026
    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Word Scramble
    • JCK Jewelry Week Guide
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • The State Of The Diamond Industry 2025-2026
  • Podcast
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
    EP_113 Buzz marketing Bailey Rebh and Brianna Black Podcast
    EP 113_AI, Authenticity & Marketing That Wins with Buzz Marketing’s Dynamic Duo
    EP 112_Designing Stories: Mark Loren's Award-Winning Journey in Custom Jewelry
    EP 112_Designing Stories: Mark Loren’s Award-Winning Journey in Custom Jewelry 
    From Family Dreams to Luxury Legacy: Weston Jewelers' 25-Year Journey
    EP 111_From Family Dreams to Luxury Legacy: Weston Jewelers’ 25-Year Journey 
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
      • Marketing & Technology
      • Repair & Technical
    • Training / Education
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      • Gemology
      • Business Education
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Southern Jewelry News
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Dan Mano and Martin Rapaport at JCK
    Diamonds Gemstones & Pearls

    Rapaport’s New Tech Tools Help Retail Jewelers Buy Smarter And Protect Natural Diamond Margins

    August 18, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Needing The Fifth
    Marketing & Business Growth

    Needing The Fifth

    July 9, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    The Ethical Mandate: Why Sustainability Is Now the Price of Entry
    Ethical Sustainability & Sourcing

    The Ethical Mandate: Why Sustainability Is Now the Price of Entry

    April 8, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Famous Jewel Heists: The most notorious thefts in history
    Security & Loss Prevention

    Famous Jewel Heists: The most notorious thefts in history

    August 6, 2025
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Cartier’s Century-Old Mystery
    Estate Vintage & Antique Jewelry

    Cartier’s Century-Old Mystery

    June 15, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Rediscovering The Lost Art Of Presentation
    Retail Jewelry Business

    Rediscovering The Lost Art Of Presentation

    August 3, 2026
    View all

    Press Release

    VG_Rotating Head Rings
    Jewelry Design & Trends

    Variety Gem Debuts Rotating Head Rings At RJO And IJO Shows; New Collection Offers Two Distinct Looks In One Ring Through An Innovative Rotating Design.

    August 31, 2026
    VG_Rotating Head Rings
    Jewelry Design & Trends

    Variety Gem Debuts Rotating Head Rings At RJO And IJO Shows; New Collection Offers Two Distinct Looks In One Ring Through An Innovative Rotating Design.

    August 31, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Stuller Brings Jewelers Together for Bench Jeweler Workshop
    Bench & Repair

    Stuller Brings Jewelers Together for Bench Jeweler Workshop 

    May 6, 2026
    Discover the 2026 nominated timepieces
    Watches & Timepieces

    Discover The 2026 Nominated Timepieces 

    September 3, 2026
    Gemlok eternity bands in all diamond, pink sapphire, and blue sapphire, perfect for stacking with 18kt yellow guard ring
    Manufacturing & Supply

    Sasha Primak Acquires Gemlok, Preserving An Iconic American Jewelry Atelier For The Next Generation

    August 5, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    ALLISON KAUFMAN COMPANY LOGO
    Industry News & Associations

    Allison-Kaufman’s Jeff Liebich Named RJO Salesperson Of The Year For 2026

    August 28, 2026
    Head Shot Marianna
    Ethical Sustainability & Sourcing

    Community For Ethical Jewelry Appoints Marianna Smirnova As Executive Director

    June 22, 2026
    FORMEX ESSENCE CHRONOMETER
    Watches & Timepieces

    “Staying True Doesn’t Mean Standing Still.” More Power. More Comfort. Unmistakably Essence.

    August 28, 2026
    Jennifer Mulvihill Bio Pic
    Security & Loss Prevention

    JSA Marks a Year of Modernization and Growth

    May 4, 2026
    Gemmology Diploma Course - September 2026
    Education & Certification

    Gem-A Commits To The Future Of Gemology Education With Refreshed And Revised Gemmology Diploma

    August 24, 2026
    Fort Lauderdale - JEWELRY ANTIQUE & OBJECT SHOW
    Estate Vintage & Antique Jewelry

    KIL Promotions Debuts The Ft. Lauderdale Jewelry, Antique & Object Show 

    August 17, 2026
    Siri Hansen, Brooch 16
    Visual Merchandising

    Curious To Discover Who Some Of The Next Top Artists In Art Jewelry Are Likely To Be?

    July 30, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    Armadani Elevates Italian Gold Jewelry
    Retail Jewelry Business

    Armadani Elevates Italian Gold Jewelry Craftsmanship – Launches Complete Retail Support Program For Holiday Selling Season

    August 20, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    MJSA PROFESSIONAL EXCELENCE IN JEWELRY MAKING & DESIGN
    Education & Certification

    MJSA Education Foundation Awards Five “Future Of Jewelry Making” Scholarships Totaling $10,000

    August 20, 2026
    LUXE SOFTWARE and JOCALIO logo
    Retail Jewelry Business

    Luxe Software Secures Strategic Backing From K5 Global & Jewelers Mutual® Group  

    August 6, 2026
    SACRED HEART BY LIONHEART
    Jewelry Design & Trends

    Lionheart Launches Sacred Heart Collection, Wearable Talismans To Be Layered Into Everyday Life

    July 24, 2026
    Ignite Collection
    Diamonds Gemstones & Pearls

    GemologyGeek Debuts the Ignite Collection, Merging Rare Natural Gemstones With the Optical Phenomenon of Fluorescence

    July 15, 2026
    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    View all

    Mid-America Retailers

    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    ASHI BOOTH LUX1227 AERIS GOLD
    Industry News & Associations

    Ashi Launches Aeris Gold™ Collection

    May 22, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Word Scramble
    • JCK Jewelry Week Guide
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • The State Of The Diamond Industry 2025-2026
  • Podcast
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
    EP_113 Buzz marketing Bailey Rebh and Brianna Black Podcast
    EP 113_AI, Authenticity & Marketing That Wins with Buzz Marketing’s Dynamic Duo
    EP 112_Designing Stories: Mark Loren's Award-Winning Journey in Custom Jewelry
    EP 112_Designing Stories: Mark Loren’s Award-Winning Journey in Custom Jewelry 
    From Family Dreams to Luxury Legacy: Weston Jewelers' 25-Year Journey
    EP 111_From Family Dreams to Luxury Legacy: Weston Jewelers’ 25-Year Journey 
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
    EP 110_130 Years of Legacy: How S.E. Needham Jewelers Keeps Innovating
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
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Southern Jewelry News
Home Featured Article Jewelry Design & Trends

The da Vinci of Diamonds

Paul Holewa by Paul Holewa
January 3, 2022
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Reading Time: 9 minutes

From her studio in Toronto, Reena Ahluwalia does what nature did millions of years ago and scientists have been doing for the last several decades – creating gemstones. But she uses paints and architectural drafting tools to transform canvases into gemstone art.

Reena painting ‘Entranced’, an Asscher cut diamond.
Reena painting ‘Entranced’, an Asscher cut diamond.

A creative prodigy in her own right, Reena demonstrated innate talents at an early age. Best known for her award-winning jewelry designs and record-breaking watches, many in the gem and jewelry industry may not have known she is also a painter and sculptor as well as a professor and speaker. It was through social media that Reena started sharing her gemstone art with the industry and her many followers.

“Like diamonds and gemstones – we are diverse, we come in all colors, we are brilliant, resilient and full of potential,” says Reena. “This is the idea my paintings convey. My unique style comes from my own life experiences, memories, things I want to figure out or express, or topics I want to have a conversation about. My style of paintings has more to it than first meets the eye. There are hidden messages and symbolism that I hope reveal themselves the more you look into my art.”

For years Reena’s gemstone paintings were more of a private creative endeavor, something she did for her own professional and personal satisfaction and edification. Her original works of art were sold to a small group of enthusiastic collectors.

Throughout most of her career Reena has established an inherent connection to all of her creative outlets, with gemstone paintings created in tandem with jewelry designs and even watches. But in 2015 she decided to make her gemstone paintings more public.

“My jewelry designs and painting are intrinsically related, both artistic, creative and a unique expression of who I am and what I have to say,” says Reena. “It wasn’t that I first did jewelry design and then started painting. Both jewelry and my painting grew alongside each other. Early on in my jewelry career, when I was establishing my brand and business, I shared only about jewelry. All the while painting diamonds and gemstones, a passion I kept private, mostly for myself and a selected few collectors of my art.”

Reena with her Mouawad Dynasty Diamond painting.
Reena with her Mouawad Dynasty Diamond painting.

In addition to her innate creative abilities, Reena is also a bit of a perfectionist. In short, she didn’t just wake up one day and start painting brilliant paintings of gemstones. The process of creating an original work was years in the making.

“I have a tendency to keep playing with ideas in my mind, sometimes for years, till they manifest into something tangible,” says Reena. “I keep working, reworking, tweaking my jewelry design or painting explorations, till they feel just right. A lot of experimentation, trials and errors, before the final outcome. This helps me create memorable and meaningful art.”

Gemstone enthusiasts have a rough idea how gemstones were created in nature and, in more modern history, in a lab. When Reena begins a gemstone painting with a blank white canvas she looks more like an architect. But the creative process has to start somewhere.

First comes her many sketches and idea explorations on paper or drawing note pads. Once her sketch compositions can convey the idea and message behind her painting, she finalizes her concept.

Next, using tools such as T-squares, rulers, compasses, protractors, dividers and set-squares, Reena meticulously plots out and hand sketches an “under-drawing” which becomes a precise guide for her creative decisions on facets (play of light, shading and highlighting facets) and colors (for color saturation to convey nature’s and man’s handiwork in the context of a gemstone, such as natural inclusions and windows from cutting).

“I love this poetry of geometry,” says Reena.

Reena drawing the technical blueprints of her diamond watches.
Reena drawing the technical blueprints of her diamond watches.

When the painting starts, Reena jumps right into the table view, establishing the “window to the gemstone’s soul.” After the table, she works outward toward the star, kite and upper girdle facets. As the creative process unfolds, she draws on her many memories of gemstones, as well as reference materials and actual gemstones. Completing a painted gemstone has its tests.

“The most challenging part is to be able to capture the nuanced and extraordinary play of light within facets,” says Reena. “Each gemstone has its unique characteristics that distinguish its type. Other than that, it’s how I can put soul in the stone that I am painting, and that’s my big win – always!”

Given her creative abilities, energies and imagination, Reena took her gemstone paintings in various directions, most notable and well-known to the gem and jewelry industry is her “Coronet By Reena,” “Alyssum” and “Diamond Watch” Collection, which she calls a “celebration of our inner brilliance.”

Diamond watches from Coronet by Reena collection.
Diamond watches from Coronet by Reena collection.

“The Swiss-made timepieces are gender-neutral, elegant, with modern sensibility and a luxurious finish,” says Reena. “The watch bezel is reminiscent of the crown facets of a diamond. At BaselWorld 2019, Aaron Shum and I earned a Guinness World Record for the Mudan watch, with most diamonds set on a timepiece. The show-stopper in the Mudan watch is my hand painted diamond on the dial. My diamond watch collection builds on the success of that record and took three years to develop.”

Through her art, Reena celebrates nature, human spirit and each one of us. Further variations on the gemstone paintings incorporate human and nature elements to her works. “Third Eye Diamond Painting” is an ethereal painting using marquee-shaped diamonds to portray wisdom, higher possibilities and clarity of vision.

Reena power The da Vinci of Diamonds
The Mouawad Power of Unity painting featuring the Miss Universe crown.

While the “Human Spirit” painting portrays human forms in fancy color diamonds – celebrating diversity, power of humanity and resilience. And, “Power of Unity” Miss Universe Crown painting portrays a diamond woman form full of limitless light and represents empowered women. The painting was commissioned by fifth generation jeweler Fred Mouawad.

In the spirit of giving back, in October 2021 Reena raised $10,500 when she donated an original tanzanite painting to Gem Legacy, a non-profit dedicated to initiatives benefiting East African colored gemstone mining communities, founded by gem-cutter Roger Dery. All the proceeds from Reena’s Tanzanite painting went directly to artisanal miners in East Africa.

In total 84 miners’ toolkits were funded, going directly to 84 individual miners, with a remarkable impact not only to miners’ lives and livelihood, but to their families and community as well. Over the years, Reena’s paintings have raised more than $100,000 for various charities, including one of her favorites, Jewelers for Children (JFC).

For more information about Reena Ahluwalia and to view more of her art, visit ReenaAhluwalia.com.

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Paul Holewa

Paul Holewa

Paul Holewa has worked as a gem and jewelry industry trade journalist for more than 20 years. He learned about the gem and jewelry industry firsthand in Bangkok and Chantaburi, Thailand, global hubs for colored stones, diamond cutting, and jewelry production. Paul called Bangkok home for 11 years. He has travelled to remote gemstone mining sites throughout Southeast Asia, as well as major distribution and manufacturing centers in that region. For most of his years as a trade journalist, Paul has specialized in writing small business management articles for retail jewelers. His specialty has been developing magazine news feature stories and online blog content to help jewelry store owners to manage their store more effectively and, more importantly, to sell more jewelry. Paul has written on a wide range of jewelry store management topics from sales training and staffing, to video marketing and social media campaigns.

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