Southern Jewelry News
Pearls of Wisdom - Jewelry Podcast
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Holiday Selling Practical Tips To Finish The Year Strong
    Marketing & Business Growth

    Holiday Selling Practical Tips To Finish The Year Strong

    October 6, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    4 Suspects Sought After Springfield Jewelry Store Robbery
    Security & Loss Prevention

    4 Suspects Sought After Springfield Jewelry Store Robbery

    October 5, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Anglo-Saxon gold hand-shaped pendant found in Hampshire
    Estate Vintage & Antique Jewelry

    Detectorist Finds Rare Anglo-Saxon Gold Pendant Near Real-Life Downton Abbey

    October 6, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Holiday Selling Practical Tips To Finish The Year Strong
    Marketing & Business Growth

    Holiday Selling Practical Tips To Finish The Year Strong

    October 6, 2026
    View all

    Press Release

    Chris Ploof Modern Electrum “Jiangyin” ring with natural diamonds
    Jewelry Design & Trends

    Chris Ploof Named “Best Artisan Jewellery Design Studio – USA” In Luxlife Magazine’s 2026 Leaders In Luxury Awards

    September 28, 2026
    Gem-A The Journal of Gemmology - Volume 40, No. 3, 2026 - Cover
    Diamonds Gemstones & Pearls

    Gem-A Launches Autumn 2026 Issue Of The Journal Of Gemmology Focusing On New Cu-Bearing Tourmaline From Ethiopia 

    September 28, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    CBG CONTINENTAL BUYING GROUP LOGO
    Retail Jewelry Business

    Continental Buying Group: The Premier Buying Group For Independent Jewelry Retailers 

    September 28, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    JOY recipients
    Industry News & Associations

    Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet 

    October 2, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    View all

    Mid-America Retailers

    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Celebrating 35 Years of Southern Jewelry News
    • Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    • Unearthing the Source: What I Learned on Botswana’s Diamonds and Delta Tour
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
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Southern Jewelry News
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Holiday Selling Practical Tips To Finish The Year Strong
    Marketing & Business Growth

    Holiday Selling Practical Tips To Finish The Year Strong

    October 6, 2026
    Your Guide to Las Vegas Jewelry Week
    Industry News & Associations

    Your Guide to Las Vegas Jewelry Week

    May 18, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    4 Suspects Sought After Springfield Jewelry Store Robbery
    Security & Loss Prevention

    4 Suspects Sought After Springfield Jewelry Store Robbery

    October 5, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    Anglo-Saxon gold hand-shaped pendant found in Hampshire
    Estate Vintage & Antique Jewelry

    Detectorist Finds Rare Anglo-Saxon Gold Pendant Near Real-Life Downton Abbey

    October 6, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Holiday Selling Practical Tips To Finish The Year Strong
    Marketing & Business Growth

    Holiday Selling Practical Tips To Finish The Year Strong

    October 6, 2026
    View all

    Press Release

    Chris Ploof Modern Electrum “Jiangyin” ring with natural diamonds
    Jewelry Design & Trends

    Chris Ploof Named “Best Artisan Jewellery Design Studio – USA” In Luxlife Magazine’s 2026 Leaders In Luxury Awards

    September 28, 2026
    Gem-A The Journal of Gemmology - Volume 40, No. 3, 2026 - Cover
    Diamonds Gemstones & Pearls

    Gem-A Launches Autumn 2026 Issue Of The Journal Of Gemmology Focusing On New Cu-Bearing Tourmaline From Ethiopia 

    September 28, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    CBG CONTINENTAL BUYING GROUP LOGO
    Retail Jewelry Business

    Continental Buying Group: The Premier Buying Group For Independent Jewelry Retailers 

    September 28, 2026
    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    JOY recipients
    Industry News & Associations

    Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet 

    October 2, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    View all

    Mid-America Retailers

    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Celebrating 35 Years of Southern Jewelry News
    • Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush
    • Unearthing the Source: What I Learned on Botswana’s Diamonds and Delta Tour
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
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Southern Jewelry News
Home Featured Article Lifestyle & Gift Guides

The Retailer’s Perspective: Water, water everywhere – but not a drop to drink

Chuck Koehler by Chuck Koehler
July 1, 2010
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Reading Time: 14 minutes

On May 1st, 2nd, and 3rd of 2010, Nashville, TN experienced what is known in emergency response circles as an MCI – a Major Catastrophic Incident.  We fell victim to the worst flooding in the US in years.  In a 48 hour period, middle Tennessee received the greatest amount of rainfall in recorded history and everything flooded.  I now know what Noah must have gone through.  So, I thought I’d share a ‘feel good’ story or two (or three) with everyone.

To set the scene, I’m a 10 year veteran officer with Metro Nashville Office of Emergency Management and I was in uniform with a badge and a radio so I was what we call a ‘uniformed officer’.  My day went something like this…

On Monday the 3rd, the rain had finally stopped and the sun came out.  I checked in for service at 5:45 am.  My first call of the day was for a family trapped on top of a mini van in the Opry Mills Shopping Center parking lot and their car was drifting.  Yikes!  While en-route, we got word that they had made it to safety so I was diverted to check on and evacuate (if needed) a nursing home/retirement village that had been cut-off for two days from all services.  I remembered on my way to the call, running with full lights and sirens, that my column was due that morning and I had to call my editor and tell him I was kind of busy at the moment and I’d be a little late.  He understood.

All access to this neighborhood had been cut off and the only way in or out was by boat.  I backed my boat into the water in the middle of a normally busy road and went to see what was on the other side.  The ‘other side’ was about a half mile away and out of sight of the launch point.  We were boating on a major road trying to use the telephone poles to find our way.  An interstate highway runs beside this road and it was under water and shut down as well so we just winged it and finally made our way to the other side.

When we got there, we found about 50-75 people standing at the waters edge waiting to be evacuated.  My boat could carry maybe 4.  Fortunately, about 10 or more boats that civilians had brought out were doing most of the shuttle work so I went to check on the nursing home.  Their backup generators were functioning fine and for the most part everyone was in a pretty good mood so I got re-assigned to do ‘knock-and-talk’s’ in the neighborhood, which are basically to knock on a door and check on the condition of the homeowner.

Aside from the retirement village, there are probably 2-3,000 other homes and families in this area.  Since all cell towers were down, all electricity and phones were out, and there was no other access, worried family members would show up at the command center (on the dry side) inquiring about a family member.  Command would radio me the address and name of the person and I’d go check on them.  The average call was someone’s 80 year old mother or father who hadn’t been heard from in two or more days.  I was lucky and found everyone I was looking for and they were all fine.  I kept wondering when my luck was going to run out.

A woman hadn’t heard from her brother in 3 days who had been staying at her house while she attended the Kentucky Derby.  I approached the address which was in a different subdivision and knocked on the door.  I’m assuming I’m looking for an elderly gentlemen since that was what I’d been doing all morning. I knocked and didn’t get an answer so I walked around the house and looked in the windows and came upon a 20 something young man out sunbathing with his ipod in his ears and rocking to the beat.  I walked around him and started banging on a side door and he sits up and said that this was his house.  I asked him what his name was and then radioed back to command to ask again who I was looking for.  He hears his name over my radio and said: “Yeah, that’s me.  What’s wrong?  I’m house sitting for my sister.  Is everything okay?”

I radioed in to his sister that he was fine and just working on his tan and living the good life.  His sister, relieved, said she was going to go to the store and asked if they needed anything.  He said:  “Food, Beer, maybe just beer, that ought to do it.”  I cracked up and went to my next call which was back at the evacuation site at the waters edge.

The call came over the radio that we had a lost little girl.  When I got back to the evacuation point, a policeman who lived in the neighborhood (because he couldn’t get out either) had this scared little girl beside him who had just came over on a boat.  He needed to respond to another call so I took custody of Tiffany.  Remember, this is an MCI and about 100 things were happening at once.

About 2 hours earlier, a bunch of stranded residents, standing at the evacuation site, mentioned that the interstate was only about 15 feet away across a very steep, very flooded, and very muddy ditch.  A couple of the guys asked me if they built a bridge across the ditch, would it be okay for people to just walk over to the interstate and then walk a mile to the next exit and to safety.  I said sure and went to my next call.  They in turn, went to their houses and gathered up lumber and supplies and came back with hammers and saws and built a make-shift bridge across the ditch allowing all of these people to just walk across to the interstate.

I’m watching all of these people make their way to the interstate and stopped them and asked them to hang on just a second.  I called my command and asked for a bus to be brought to that location. About 20 minutes later, a bright yellow school bus shows up and all of the people waiting to leave by a treacherous boat ride just walked a few feet across this make-shift bridge and got on a bus and were whisked away to safety in style. We’ll come back to this operation in a minute because now I’ve still got this little girl in my custody.

Her name was Tiffany and she was 11 years old.  She lived in this neighborhood with her mom and dad and a younger brother and sister.  Her mom had dropped her off at a friend’s house early Saturday afternoon for a skating party.  It’s now about 2:00 on Monday afternoon and she hadn’t been able to contact her family and they hadn’t been able to contact her.  She was really frightened and worried that something bad had happened to them in the flood.  I didn’t know, but I was hoping my luck hadn’t run out yet.

By this point, I’d commandeered a pick up and a driver to run me around so the three of us load up and she gives us directions to her house.  When we pulled up and got out, the front door was open but the full view glass door was closed and locked.  They didn’t have any flood damage that I could see so I knocked on the door and waited.  A few seconds later, two little kids about 5 or 6 came running into the living room and began  jumping and hollering their sister’s name trying to jump through the glass.  The mom came running into the living room and saw her daughter and while opening the door, fell to her knees and started crying and hugging her daughter.  It was a real tear jerker moment.  I asked if everyone was okay and the mother just looked at me and just kept saying thank you, thank you, thank you.  So I did what I always do in a situation like that – I keyed up my radio and said 3115 is clear and headed to my next call which was a report of a house under water and on fire with 5 people trapped on the roof.  Yikes again.

I get to the address and as far as I could tell the house had never been under water or on fire so I knock on the door.  A neighbor sees me and tells me the homeowner and his family were around the corner at the cookout and were fine.  So, I walked around the corner and there’s a huge party going on.  Seems all the neighbors realized that they were going to lose everything in their refrigerators and freezers so they decided it’s use it or lose it time.  Everyone broke out their grills and ice chests and set up in the middle of the street and threw a party.

On one side of the street the houses were fine.  On the other side they’d had 5 feet of water for two days.  So everyone pitched in and would strip the flooded houses for a while, then kick back and drink a beer, eat a hot dog, and then get back to it.  As I drove around later in the day I bet I passed 2 dozen block parties like this.  But now I’ve got to get back to the evacuation point to see how the bridge was working.  It was working fine.

Within 20 to 30 minutes, everyone that wanted or needed to leave was gone.  Keep in mind that there’s about 2-3,000 people that live in this neighborhood and most didn’t really want or need to leave.  What they really needed at this point was to just go to the store for supplies. Plus there were tons of people that were trapped on the other side and just wanted to come in and check on their houses and families.

So I changed the bus missions from evacuation duty to shuttle duty.  They started going from the make-shift bridge to the Publix grocery store and back.  After a while there were as many people coming back as there were leaving. Everyone coming back had Styrofoam coolers, bags of ice, beer, water, etc. that they were lugging on foot a mile or more back to their houses.

There were lots of people just standing around watching all of the activity, so I asked if anyone with a vehicle wanted a job to do. Damned near everyone raised their hands, so I said that when the buses come back, since most of these people are on foot, lets load up their supplies and drive them home and come back for more.  Within a few minutes there were about 10 cars and trucks lined up waiting for the next bus. As soon as the people got off the bus, someone would help them load their supplies and someone would drive them home.  Yeah, that’s how we roll in Tennessee.

To the residents of the Coley Davis Rd subdivisions… you rock. In spite of all we went through together, you made my job fun that day.  And, to all of my friends, colleagues, and readers in the Gulf region that are experiencing your own MCI, my heart goes out to you.  If there’s anything we can do, just ask… Tennessee isn’t called the volunteer state for nothing!

And, lastly, I’d like to say goodbye to 2 industry veterans that are leaving our industry this month.  John Kuehn in Morgantown, West Virginia has been a reader and frequent contributor to my column through the years.  And Jim Carter, owner of Coles and Waller Fine Jewelers in Nashville, TN. I’ve worked with Jim for well over a decade and am going to miss it.  Jim has worked in the store (originally owned by his father) for 47 years. Farewell to both of my friends.  We’re going to miss you.

Chuck is the owner of Anthony Jewelers in Nashville, TN. Chuck also owns CMK Co., a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. You can contact him at 615-354-6361, www.CMKcompany.com or send e-mail to info@southernjewelrynews.com.

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Chuck Koehler

Chuck Koehler

Chuck is the owner of Anthony Jewelers in Nashville, TN. Chuck also owns CMK Co., a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. If you would like to contact Chuck or need a speaker or instructor for your next conference/event he can be reached at 615-354-6361, www.CMKcompany.com or send e-mail to info@southernjewelrynews.com.

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