Marketing & Business Growth

Key Takeaways: • Winning the holiday season for independent jewelers begins well before winter arrives. • Insights from an RJO...

Key Takeaways: • Prepare early by stocking core items, birthstones, and fast-selling proposal jewelry across a full spread of price...

Key Takeaways: • Craig and Laura Underwood, owners of Underwoods Fine Jewelers, donated 38 acres of land to Fayetteville, Arkansas,...

Key Takeaways: • Ketterman’s is celebrating its 75th anniversary, evolving from a variety store opened in 1951 into a full-service...

Key Takeaways: • S. E. Needham Jewelers is a 130-year-old family business in Logan, Utah, currently managed by the fifth...

Key Takeaways: • The Lipstick Index suggests that during economic uncertainty, consumers pivot from major luxury purchases toward smaller, emotionally...

I wrote a book. Not because a consultant told me to. Not because I had a brand strategy. I wrote...

Key Takeaways: • Trends follow cyclical patterns where the underlying consumer motivations remain the same even as specific products change...

Key Takeaways: • Significant Stones transitioned to Rapaport Trade to gain instant access to global diamond inventory and pricing intelligence,...

Key Takeaways: • Social media reels have become a highly effective marketing tool for jewelers by showcasing authentic staff personality...