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Featured Articles

Jewelry Design & Trends

ASHI® Hands Independents A Complete Holiday Playbook

July 13, 2026

Diamonds Gemstones & Pearls

Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

October 6, 2026

Bridal & Engagement

The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

February 11, 2026

Bench & Repair

Stuller hosts 2025 Bench Jeweler Workshop

April 15, 2025

Watches & Timepieces

Flying Tourbillon Skeleton Titanium – Orange Edition

November 18, 2025

Manufacturing & Supply

KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

November 6, 2025

Marketing & Business Growth

Gems, Games and Generosity: How RJO Members Are Redefining the Holiday Rush

October 7, 2026

Industry News & Associations

Celebrating 35 Years of Southern Jewelry News

October 8, 2026

Diamonds Gemstones & Pearls

Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

October 6, 2026

Tools Equipment & Technology

GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

November 18, 2025

Security & Loss Prevention

Pickup Rams Lynnwood Jewelry Store in Attempted Robbery

October 7, 2026

Education & Certification

Southern Jewelry News Nextgem Advertorial – April 2026

May 18, 2026

Estate Vintage & Antique Jewelry

Detectorist Finds Rare Anglo-Saxon Gold Pendant Near Real-Life Downton Abbey

October 6, 2026

Visual Merchandising

The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

February 5, 2026

Lifestyle & Gift Guides

The Retailer’s Perspective: It’s an October Surprise

October 1, 2022

Industry News & Associations

Celebrating 35 Years of Southern Jewelry News

October 8, 2026

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Press Release

Jewelry Design & Trends

Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

October 2, 2026

Jewelry Design & Trends

Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

October 2, 2026

Bridal & Engagement

Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

July 20, 2026

Tools Equipment & Technology

Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

October 1, 2026

Watches & Timepieces

DOXA Watches Joins Fins Attached In Support Of Shark Conservation

October 2, 2026

Retail Jewelry Business

CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

October 1, 2026

Marketing & Business Growth

Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

August 17, 2026

Retail Jewelry Business

Continental Buying Group: The Premier Buying Group For Independent Jewelry Retailers

September 28, 2026

Watches & Timepieces

DOXA Watches Joins Fins Attached In Support Of Shark Conservation

October 2, 2026

Security & Loss Prevention

Digital Bodyguard Introduces An Entryway Security

October 2, 2026

Security & Loss Prevention

Digital Bodyguard Introduces An Entryway Security

October 2, 2026

Industry News & Associations

Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet

October 2, 2026

Estate Vintage & Antique Jewelry

NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026

September 23, 2026

Manufacturing & Supply

Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

September 25, 2026

Lifestyle & Gift Guides

Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

December 4, 2025

Retail Jewelry Business

CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

October 1, 2026

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Podcast

Jewelry Design & Trends

Plumb Club research gives insight into products and styles that consumers want

May 22, 2025

Diamonds Gemstones & Pearls

A Right Turn

May 8, 2025

Bridal & Engagement

Belgium Diamonds

November 12, 2025

Retail Jewelry Business

The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

June 23, 2025

Marketing & Business Growth

ChatGPT – Your New Assistant

November 1, 2025

Industry News & Associations

The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

October 8, 2025

Ethical Sustainability & Sourcing

ASHI Avalon Building Now Powered by Green Solar Energy

February 9, 2026

Tools Equipment & Technology

The Retailer’s Perspective: Just When You Think You Know Everything

October 22, 2025

Security & Loss Prevention

JSA recommendations for safety at jewelry shows

February 7, 2024

Education & Certification

NAJA offering a unique scholarship for gemology students

October 7, 2025

Visual Merchandising

Transforming Retail Spaces with Luxury Design and Innovation

September 2, 2024

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Furry Friends

Furry Friends

Furry Friends on the Job: Say hello to Bernie from Downeast Trading

August 10, 2026

Furry Friends

Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

January 22, 2026

Furry Friends

Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

August 25, 2025

Furry Friends

Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

August 6, 2025

Furry Friends

Furry Friends on the Job: Say hello Bear from Rembrandt Charms

July 30, 2025

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Columnist

Diana Jarrett

Jennifer Dee

Dalton Powell

Duvall O'Steen

Nick Gurney

Ivan Levi

David Brown

Brad Huisken

Chuck Koehler

Chuck Frey

Robert James

Lyn Falk

Sebastian Velasquez

Daniel Koffman

Sara Murphy

Barbara Palumbo

Kyle Bullock

Bailey and Brianna

Becka Johnson Kibby

George Prout

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Southern Retailers

Tools Equipment & Technology

Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

October 1, 2026

Marketing & Business Growth

Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

September 23, 2026

Industry News & Associations

Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

September 22, 2026

Watches & Timepieces

L’écume des Jours: A Promenade Among Water Lilies And Music

September 22, 2026

Diamonds Gemstones & Pearls

Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

September 16, 2026

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Mid-America Retailers

Watches & Timepieces

DOXA Watches Joins Fins Attached In Support Of Shark Conservation

October 2, 2026

Tools Equipment & Technology

Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

July 20, 2026

Diamonds Gemstones & Pearls

International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

July 1, 2026

Industry News & Associations

On Offer: New Jewelry From Our Member Galleries

June 4, 2026

Featured Article

Different Ways to Close the Sale

May 28, 2026

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Resources
Podcast

EP 122_Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission

EP 121_50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business

EP 120_What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy

EP 119_From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story

EP 118_From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision

EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots

EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey

EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever

EP 114_Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
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Home Featured Article Marketing & Business Growth

The Marketing Minute – Customer Aquisition and Customer Retention

by George Prout

August 30, 2017

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George Prout

George Prout is a 50-year veteran in the jewelry business, having sold his first engagement ring as a 17-year-old sales associate working at Kay Jewelers in 1974. Since then, he has worked for companies that rose to top three status nationally in sales volume to Independent Jewelry stores. Currently he is President of JB Bhanderi, the world’s largest CVD grower and maker of the Surreal Diamond brand. He can be reached at george@surrealdiamond.com.

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