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Live gold & silver prices by Gold Advisor
Southern Jewelry News
Pearls of Wisdom - Jewelry Podcast
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Dog, Cat and Bee
    Retail Jewelry Business

    Dog, Cat, & Bee – Which One Are You

    October 8, 2026
    Celebrating 35 Years of Southern Jewelry News
    Industry News & Associations

    Celebrating 35 Years of Southern Jewelry News

    October 8, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Surveillance view inside a jewelry store showroom with a pickup truck rammed through the front entrance and debris on the floor
    Security & Loss Prevention

    Pickup Rams Lynnwood Jewelry Store in Attempted Robbery

    October 7, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    A 1907 $20 Liberty Head gold coin in a gold pendant mount beside a Waltham pocket watch and gold slider chain from Pennsylvania's unclaimed property auction
    Estate Vintage & Antique Jewelry

    Pennsylvania Unclaimed Property Auction Offers Jewelry, Gold Coins

    October 8, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Celebrating 35 Years of Southern Jewelry News
    Industry News & Associations

    Celebrating 35 Years of Southern Jewelry News

    October 8, 2026
    View all

    Press Release

    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Sarasa Yoshioka Senshiyoshioka
    Watches & Timepieces

    Nature Is The Only Palette 

    October 5, 2026
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    Tariff Tactics To Protect Your Bottom Line
    Retail Jewelry Business

    Tariff Tactics To Protect Your Bottom Line Is the Focus Of October’s Plumb Club Podcast

    October 8, 2026
    Sarasa Yoshioka Senshiyoshioka
    Watches & Timepieces

    Nature Is The Only Palette 

    October 5, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    JOY recipients
    Industry News & Associations

    Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet 

    October 2, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    View all

    Mid-America Retailers

    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    EP 122_Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    EP 121_50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    EP 120_What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    EP 119_From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    EP 118_From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    EP 114_Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
      • Marketing & Technology
      • Repair & Technical
    • Training / Education
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Southern Jewelry News
  • Categories
    • Featured Articles
    • Press Release
    • Podcast
    • Furry Friends
    • Columnist
    • Southern Retailers
    • Mid-America Retailers

    Featured Articles

    ASHI® Hands Independents A Complete Holiday Playbook
    Jewelry Design & Trends

    ASHI® Hands Independents A Complete Holiday Playbook

    July 13, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding
    Bridal & Engagement

    The Ultimate Product Placement: Love, Lyrics, and a Super Bowl Wedding

    February 11, 2026
    Stuller hosts 2025 Bench Jeweler Workshop
    Bench & Repair

    Stuller hosts 2025 Bench Jeweler Workshop

    April 15, 2025
    Flying Tourbillon Skeleton Titanium – Orange Edition
    Watches & Timepieces

    Flying Tourbillon Skeleton Titanium – Orange Edition

    November 18, 2025
    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings
    Manufacturing & Supply

    KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

    November 6, 2025
    Dog, Cat and Bee
    Retail Jewelry Business

    Dog, Cat, & Bee – Which One Are You

    October 8, 2026
    Celebrating 35 Years of Southern Jewelry News
    Industry News & Associations

    Celebrating 35 Years of Southern Jewelry News

    October 8, 2026
    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour
    Diamonds Gemstones & Pearls

    Unearthing The Source: What I Learned On Botswana’s Diamonds And Delta Tour

    October 6, 2026
    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry
    Tools Equipment & Technology

    GemFind Digital Solutions Launches GemText AI 2.0– The Latest Version of AI Powered Jewelry Description Writing for the Jewelry Industry

    November 18, 2025
    Surveillance view inside a jewelry store showroom with a pickup truck rammed through the front entrance and debris on the floor
    Security & Loss Prevention

    Pickup Rams Lynnwood Jewelry Store in Attempted Robbery

    October 7, 2026
    Southern Jewelry News Nextgem Advertorial – April 2026
    Education & Certification

    Southern Jewelry News Nextgem Advertorial – April 2026

    May 18, 2026
    A 1907 $20 Liberty Head gold coin in a gold pendant mount beside a Waltham pocket watch and gold slider chain from Pennsylvania's unclaimed property auction
    Estate Vintage & Antique Jewelry

    Pennsylvania Unclaimed Property Auction Offers Jewelry, Gold Coins

    October 8, 2026
    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up
    Visual Merchandising

    The Rise of Genderless Jewelry — And Why Your Cases Need to Catch Up

    February 5, 2026
    Image of Chuck Koehler
    Lifestyle & Gift Guides

    The Retailer’s Perspective: It’s an October Surprise

    October 1, 2022
    Celebrating 35 Years of Southern Jewelry News
    Industry News & Associations

    Celebrating 35 Years of Southern Jewelry News

    October 8, 2026
    View all

    Press Release

    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Cover 2026
    Jewelry Design & Trends

    Oscar Heyman Presents “A Living Archive” – A Meaningful New Book For Holiday 2026

    October 2, 2026
    Ring Studio 1
    Bridal & Engagement

    Star Gems Launches Ring Studio To Help Retailers Sell Engagement Rings Online Without Carrying Inventory

    July 20, 2026
    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Sarasa Yoshioka Senshiyoshioka
    Watches & Timepieces

    Nature Is The Only Palette 

    October 5, 2026
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    Marc Jacobs Introduces - The Swap
    Marketing & Business Growth

    Marc Jacobs Introduces “The Swap,” Starring Rowan Blanchard And Jemima Kirke

    August 17, 2026
    Tariff Tactics To Protect Your Bottom Line
    Retail Jewelry Business

    Tariff Tactics To Protect Your Bottom Line Is the Focus Of October’s Plumb Club Podcast

    October 8, 2026
    Sarasa Yoshioka Senshiyoshioka
    Watches & Timepieces

    Nature Is The Only Palette 

    October 5, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    Digital Bodyguard Protecting What Matters Most
    Security & Loss Prevention

    Digital Bodyguard Introduces An Entryway Security 

    October 2, 2026
    JOY recipients
    Industry News & Associations

    Twenty-Four Karat Club Of The Southeastern United States Celebrates 50th Annual Banquet 

    October 2, 2026
    NYC JAOS Autumn Logo
    Estate Vintage & Antique Jewelry

    NYCJAOS Returns For Its Autumn Edition, November 19 – 22,2026 

    September 23, 2026
    Jim Display Hero Luxury
    Manufacturing & Supply

    Jim Display Marks 55 Years Supplying Jewelers, Expands Online Trade Range To 200 Lines

    September 25, 2026
    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers
    Lifestyle & Gift Guides

    Platinum Guild International Unveils 2025 Platinum Holiday Gift Guide, Spotlighting New Designs and Expanding Opportunities for Retailers

    December 4, 2025
    CGC FS Catalog 2026 Cover
    Retail Jewelry Business

    CG Creations Unveils Franco Stellari® Volume II Featuring Stellari Gold®

    October 1, 2026
    View all

    Podcast

    Plumb Club research gives insight into products and styles that consumers want
    Jewelry Design & Trends

    Plumb Club research gives insight into products and styles that consumers want

    May 22, 2025
    A Right Turn
    Diamonds Gemstones & Pearls

    A Right Turn

    May 8, 2025
    Belgium Diamonds
    Bridal & Engagement

    Belgium Diamonds

    November 12, 2025
    Image of Chuck Koehler
    Retail Jewelry Business

    The Retailer’s Perspective: Summertime, and the Livin’ Is/Isn’t Easy

    June 23, 2025
    ChatGPT – Your New Assistant
    Marketing & Business Growth

    ChatGPT – Your New Assistant

    November 1, 2025
    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria
    Industry News & Associations

    The 24 Karat Club of the City of New York Annual Banquet Returns to Iconic Waldorf Astoria

    October 8, 2025
    Stuller Promotes Taylor Burgess to Chief Merchandising, Marketing, and Sales Officer
    Ethical Sustainability & Sourcing

    ASHI Avalon Building Now Powered by Green Solar Energy

    February 9, 2026
    Image of Chuck Koehler
    Tools Equipment & Technology

    The Retailer’s Perspective: Just When You Think You Know Everything

    October 22, 2025
    jewelers Security Alliance logo
    Security & Loss Prevention

    JSA recommendations for safety at jewelry shows

    February 7, 2024
    ACE© It Conference by NAJA to be virtual
    Education & Certification

    NAJA offering a unique scholarship for gemology students

    October 7, 2025
    Transforming Retail Spaces with Luxury Design and Innovation
    Visual Merchandising

    Transforming Retail Spaces with Luxury Design and Innovation

    September 2, 2024
    View all

    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading
    Furry Friends

    Furry Friends on the Job: Say hello to Bernie from Downeast Trading

    August 10, 2026
    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Duke from Biller’s Jewelers

    January 22, 2026
    Pets Bentley 1 cove Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers
    Furry Friends

    Furry Friends on the Job: Say hello to Bentley from Bergman Jewelers

    August 25, 2025
    Pets Lily 1 cover Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry
    Furry Friends

    Furry Friends on the Job: Say hello to Lily from Jane Fine Jewelry

    August 6, 2025
    Pets Bear cover Furry Friends on the Job: Say hello Bear from Rembrandt Charms
    Furry Friends

    Furry Friends on the Job: Say hello Bear from Rembrandt Charms

    July 30, 2025
    View all

    Columnist

    DIANA

    Diana Jarrett

    JEN

    Jennifer Dee

    DALTON

    Dalton Powell

    DUVALLOSTEEN

    Duvall O'Steen

    NICK

    Nick Gurney

    IVAN

    Ivan Levi

    DAVID

    David Brown

    BRAD

    Brad Huisken

    CHUCK

    Chuck Koehler

    CHARLES

    Chuck Frey

    ROBERT

    Robert James

    LYN

    Lyn Falk

    SEBASTIAN

    Sebastian Velasquez

    DANIEL_KOFFMAN

    Daniel Koffman

    Sara Murphy

    Barbara Palumbo

    Kyle Bullock

    Bailey and Brianna

    Becka Johnson Kibby

    George Prout

    View all

    Southern Retailers

    Rio Grande Perm Jewelry
    Tools Equipment & Technology

    Rio Grande Returns To JIS Fall In Miami Beach With Hands-On Tool Demonstrations

    October 1, 2026
    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation
    Marketing & Business Growth

    Ketterman’s At 75: A Family Legacy Looks To Its Fourth Generation

    September 23, 2026
    120TH Anniversary - 2026 CONVENTION
    Industry News & Associations

    Texas Jewelers Association Invites Retailers to Its 120th Anniversary Convention in Austin

    September 22, 2026
    L’ÉCUME DES JOURS A PROMENADE AMONG WATER LILIES AND MUSIC
    Watches & Timepieces

    L’écume des Jours: A Promenade Among Water Lilies And Music 

    September 22, 2026
    First Place - Thin Film-Like Fluid Inclusions in Russian Emerald Keith Chow
    Diamonds Gemstones & Pearls

    Gem-A Welcomes Entries To The Gem-A Photographer Of The Year Competition 2026, Complete With New Smartphone Category

    September 16, 2026
    View all

    Mid-America Retailers

    DOXA Watches Joins Fins Attached in Support of Shark Conservation
    Watches & Timepieces

    DOXA Watches Joins Fins Attached In Support Of Shark Conservation

    October 2, 2026
    Image Matching 1
    Tools Equipment & Technology

    Star Gems Launches Reverse Image Search To Give Retailers Instant Pricing On Custom Jewelry

    July 20, 2026
    Brandee Dallow - Chief Executive Officer
    Diamonds Gemstones & Pearls

    International Colored Gemstone Association Names Brandee Dallow Chief Executive Officer

    July 1, 2026
    On Offer: New Jewelry From Our Member Galleries
    Industry News & Associations

    On Offer: New Jewelry From Our Member Galleries

    June 4, 2026
    The Inappropriate Guide to Buying an Engagement Ring
    Featured Article

    Different Ways to Close the Sale

    May 28, 2026
    View all
  • Resources
    • What’s New
    • Pearl of Wisdom Podcast
    • Jewelry Trade Shows & Events
    • At The Counter Comics
    • SJN Growth Partners
    • Jewelry Associations
    • Jewelry Glossary of Terms
    • Past Features & Archives
      • JCK Jewelry Week Guide
      • Word Scramble
      • The State Of The Diamond Industry 2025-2026
  • Podcast
    Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    EP 122_Can Botswana Change the Diamond Story? Ada Thela’s Diamond Mission
    50+ Years. One Team. Zero Regrets How Eric Loch Built a Jewelry Business
    EP 121_50+ Years. One Team. Zero Regrets: How Eric Loch Built a Jewelry Business
    What’s the Secret to 100 Years David Douglas Diamonds’ Legacy
    EP 120_What’s the Secret to 100 Years?: David Douglas Diamonds’ Legacy
    From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    EP 119_From Teacher to Top Jeweler: Lorraine Hoffman’s Brilliant Success Story
    From Stagnant Inventory to Jewelry Rentals Marisanne Cofer's Bold Vision
    EP 118_From Stagnant Inventory to Jewelry Rentals: Marisanne Cofer’s Bold Vision
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 117_Walton’s Jewelry: Modernizing a 3rd-Generation Legacy Without Losing Its Roots
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 116_From Sales Rep to Store Owner: Cole Rowland’s Jewelry Business Journey
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP 115_From Mine to Market: Botswana’s Diamond Story That’s Changing Jewelry Forever
    EP_114 Burnell's Growth Blueprint Awards, Natural Diamonds & Retail Success
    EP 114_Burnell’s Growth Blueprint: Awards, Natural Diamonds & Retail Success
  • Classified Ads
    • For Sale
      • Inventory & Jewelry
      • Watches
      • Equipment & Tools
      • Fixtures & Store Assets
      • Business & Assets
    • Jewelry Jobs
    • Service To The Trade
      • Diamonds and Gems
      • Business & Operations
      • Compliance & Finance
      • Manufacturing & Production
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Home Featured Article Security & Loss Prevention

The Best Policy: How good is your alarm system?

Bob Carroll, CIC by Bob Carroll, CIC
December 3, 2012
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Reading Time: 14 minutes

A layman’s explanation of Line Security

You are a parent and your daughter is about to leave on her first long-distance driving trip.  You’ve given your permission and you know she is a good driver; still you are apprehensive because she must make the drive overnight and alone.

Your daughter will have her cell phone with her and she promises that if she has any trouble at all on the long drive she will not hesitate to call you; and also that she will call you as soon as she arrives at her destination.

How do you feel about this trip?  Will you be able to sleep?  Is there something wrong with this plan?

Your daughter is driving through a desolate part of her trip and the “check engine” light comes on.  She drives on, there being no apparent problem with the car and also not knowing what she would do about it if there were something wrong.  Eventually, she detects the noxious odor of burning rubber and in the darkness sees smoke coming from under the hood.  She pulls to the side of the road just as the engine dies of its own accord.

She has been passing time as she drove by chatting with a friend on her cell phone.  The talk has been good for keeping her alert, but she did not have the phone charging and now the battery is dead.  It is 1:00 a.m.

Under your plan for safety, “no news is good news!”  So how will you know that there is a problem?  Your first indication will be when she fails to call and report her safe arrival – much later in the morning.  You’ve put all of the responsibility for notifying you of a problem in her hands, and now she is unable to contact you.

Could there have been a better plan – one which put you more in control?

You tell your daughter before she leaves that rather than simply wait for a call from her if she encounters any problems, you will call her regularly throughout her trip.  You will check on her at least every hour, if not more frequently – depending on where she is and how her trip is going.  You will even quiz her to see how the car is performing and if her phone is plugged in and charging.

Now when the car breaks down, you know within a few miles where your daughter is; she has a cell phone with a strong battery, and she may even be able to give you a mile marker.  You call the State Police and help is soon on its way to her.  She is safe.

A jeweler purchases an alarm system for his jewelry store.  There are magnetic contacts on all of the doors, motion detection throughout the store, and even special units that respond to the sound of breaking glass.  If any of the detection devices is triggered after the alarm is set, the system will immediately seize the telephone line and send digitized information about the attack to a monitoring facility known as a Central Station.

Just like the daughter who is driving at night; if there is any problem, the system will call.

Should the phone line not be available to the system, there is even a backup means of communication that uses something other than the “hard line” telephone system.

And surely Central Station personnel are always “there,” ever ready to receive that “trouble” phone call from the alarm system – just like the parent.

On a Saturday night, burglars attack the jewelry store, entering by a means that does not open a door or break a glass.  They reach the heart of the alarm system, the control box, without triggering a motion detector.  Disarming the system is not as difficult or technical as one might expect, especially for a “pro.”

And like the parent with a daughter in peril, the Central Station is still ready to receive the call that never comes.

With the alarm disabled, the crooks bring in their tools and start to work on the jeweler’s burglary-rated TL-30 safe.  Motion detectors still detect, but now those trip signals to the control box fall on “deaf ears”  because the control unit is “dead.”

In less than half an hour, and using tools easily available at any hardware store, the yeggs (safecrackers) create a large gaping hole in the side of the safe and scoop out the contents. 

Fast forward to Monday or Tuesday morning.  The jeweler opens his store and notices that his alarm is not on and feels a sense of foreboding.  “Could I have forgotten to set it?”  Then with disbelief he sees the mess in the back room… and the utter destruction of his safe.  He is overcome by the stark realization that all of his merchandise, including his customers’ property and memo merchandise is gone.

In September the Texas Jewelers Hotline reported six recent attempts as of that date, which included three successes, since the first of the year in that state alone – including six- and seven-figure losses.

Why are jewelry store burglaries on the rise?  In response to burglary crime in the ‘80s, the jewelry industry realized that fire safes were easily defeated and began upgrading to burglary rated safes; i.e., safes tested by Underwriters Laboratories against burglary attack rather than fire.  Also alarm technology improved and jewelers got better alarm systems.

So, for the next 20 years real burglary attacks on jewelry stores diminished, other than the “Smash, Grab, and Run” variety (throw a rock through a window, rush in and grab what’s available, and run away before the cops come).

But while the rated safes that many jewelers moved up to were a big improvement for the time, the fact remains that UL only tests the door and framing around the door in the TL-15 and TL-30 tests; the body of the safe is not tested.  Also those tests do not include use of the oxyacetylene (“welder’s”) torch.  Thus manufacturers predictably put their best work into the fronts of these safes, with less attention given to the design and material of the back, top, and sides.  The crooks know this!  [Note: a safe that is rated “TRTL-30” does include a torch test.]

Alarm technology has changed dramatically over the last several years.  Almost completely gone are the dedicated “Direct Wire” systems which used leased phone wires to communicate to a Central Station or the Police Department.  Today many systems send information digitally over standard phone lines (less expensive than dedicated lines) and provide more details to the monitoring facility about alarm trips.  And such systems are often backed up with a secondary means of communication (cellular or radio) in case the phone line is compromised. 

But digital communication with a back-up is still completely controlled at the jewelry store, and is based on a presumption that the system remains operational.   IF the thieves take down the system before entering, and there are many instances where they have, then the monitoring facility is like the parent, assuming that everything is fine unless there is a call – and the call never comes.

There is another level of alarm communication – a technology that may have been the difference between the successful and unsuccessful burglaries reported by the Texas Hotline.

The system is called “Line Security” by UL, and it takes the initiative of the Central Station checking on the premises system on a regular basis – all night and all weekend long.  Like the parent who says, “no, it is I who will be calling you – frequently.”

In effect, it is the monitoring facility calling your store alarm during the night as if to ask, “are you out there and are you alright?” to which there must be a response – “yes, I’m here and everything is fine.”  Interrogate  . . .  Response.  The absence of a response is the first sign of possible trouble at the store.

It is like a game of ping-pong in which the alarm company is the perpetual server.  The monitoring company serves the ball, “ping!”  Your store alarm system returns the serve, “pong!” And so the game continues all night long, with a new serve occurring at a prescribed interval – not just once a night or once an hour – but much more frequently than that.  The alarm industry refers to this as “polling.” 

Today, a very effective means of Line Security communication uses a jeweler’s Internet connection – which means that it is available to any jewelry store that has an Internet presence.

How do burglars know whether a system has Line Security?  It doesn’t matter.  Thieves will attack a store and “take down” the alarm system (including the so-called “back-up” unit) and they wait.  If there is Line Security, then the absence of a “pong” after the store has been “pinged” signals that there is trouble at the store and police or guards are sent to investigate.  The crooks realizing the alarm system is still “alive” abort to select another target.  If no one comes, the thieves enter and set to work on the safe.

Margin for Error

An Internet alarm system does not automatically poll at the rate required for Line Security unless it is set to do so.  The same equipment may be set to poll once every 12 or 24 hours, or not at all – making it no more secure than non-Internet systems.  The system must be set by the alarm company for Line Security protocol, as defined by UL.

Talk to your alarm technician; find out what kind of communication link exists between your store and the Central Station.  Does the monitoring facility only receive information from your store alarm system?   In other words, are dispatchers ready to respond but only if there is a “call” from your system?  Or is there constant two-way communication going on – regular and frequent test signals from the monitoring facility to your alarm system to assure that it is “alive an well?” 

And the next question – if polling by the Central Station is taking place, how frequently does it occur?

If the answer is that it polls once every so many hours, that is not Line Security.

And if you do not have Line Security

Then take measures to protect all of the space around your alarm control box.  Don’t assume that a person would have to walk past a motion detector to reach it – professional thieves are smarter than that.  Use passive infra-red motion detectors to directly cover the box itself plus any antennae that are part of the system, and also any crawl space above (very important considering the nature of many recent burglaries).

Then be aware when you respond to a call after your alarm has gone off that “real” criminals don’t use doors and windows at a jewelry store; they come from the roof or from the place next door.  In one case, the thieves entered a vacant building three stores away and meticulously worked their way through each one until they reached the jewelry store.  And since the jeweler’s safe was on an outside wall, the rest was easy.

Reminder about safes.  Safes that are tested on all six surfaces are much more secure than those that are not.  And today “6-sided” safes cost relatively little more than the door-only tested safes.  The UL tag tells you which are which:  a TL-30 safe is a door-test safe, and only common hand tools were used in the test; a TRTL 30X6 safe was tested in its entirety – with a torch (“TR”) as well as hand tools. 

Use your insurance agent and carrier as a resource; and always make certain that your security is in compliance with your insurance requirements.

Bob Carroll of Robert G. Carroll and Associates is a Certified Insurance Counselor and independent agent who has been insuring members of the jewelry industry for more than 30 years, representing Jewelers Mutual and other carriers in Arkansas, Oklahoma, Mississippi, and Tennessee.  “Jewelry insurance isn’t just what we do; it’s all we do.”  See www.robertgcarroll.com; or contact Bob at bob@robertgcarroll.com

Related posts:

Default ThumbnailWhat should you do if you are the victim of a robbery? Default ThumbnailSetting Limits Default ThumbnailAn argument for an armed defense Default ThumbnailThe Retailer’s Perspective – And another thing…
Bob Carroll, CIC

Bob Carroll, CIC

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