01162019Wed
Last updateWed, 16 Jan 2019 9am

Featured Articles

Holt’s father and daughter duo, succession planning in action

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Holt father daughterMark Holt is in the process of turning over the reins of his store to his daughter Alexandra.In the waning years leading up to his anticipated retirement, Mark Holt, owner of Holt’s Diamond Jewelers in Wautoma, WI, is working harder than he ever has since he took over the family business from his father in 1975. But the rigors of decades of deadlines and commitments don’t bother him these days. Mark is enjoying his final years as a jewelry store owner to the fullest as he shows his daughter Alexandra how to run the family business.


Retailer Roundtable: What will you do to make your store better in 2019?

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“In 2019, we’re going to do our best to find new and innovative ways to reach our target customers. Using new digital marketing and some forms of not so new media and getting it all to work well together is a big challenge for any small business. Old media like newspaper, radio and TV have changed so much in the past few years. Discovering the best new way to reach our target customer is our main focus. Direct mail is a medium we haven’t done much with in the 68-year history of our store.

Marking a successful centennial, Green’s Jewelers celebrates its place in North Carolina history

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Ashley Green holds her family’s history dear - and so she’s honored to be in charge of celebrating Green’s Jewelers 100th anniversary. The Roxboro, N.C., jeweler did it in style Oct. 17, with city and county dignitaries tipping their hats along with family members, employees and appreciative customers who dropped in at Green’s to honor the family business.

Retailer Roundtable: Do female self-purchasers account for a significant portion of your business and if so what do you do to attract them?

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“We do have a large number of female self-purchasers, probably 70 percent of the number of sales, and 50 percent of the dollar numbers. We call what we do ‘girlfriend marketing.’ We have a sales staff made up primarily of women, of the 25 sales associates two are men. As a girlfriend, we can shop alongside of them [women] and encourage them to be good to themselves – ‘no one deserves it more.’

Box Brokers Group offers retailers the full package with laid-back, California service

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Box JimBox Brokers owner Jim Porterfield like to paddle board before work (his “Zen time”) to mentally prepare him for the day ahead.Zen time. Box Brokers Group’s owner Jim Porterfield calls it the most important part of his day.

“In years past, reading fiction novels was my escape,” Jim says. “More recently, paddle boarding before work amongst the sea lions, dolphins and occasional shark mentally prepares me for the day ahead. So much so that we have dedicated our old VP’s office as our future company Zen Room, for employees to break away from the daily stresses, alone, when needed.

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