Last updateTue, 22 May 2018 10pm

JA announces partnership with WR Cobb Online


(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry retail marketplace, has partnered with WR Cobb Online (WRCO), the interactive division of W.R. Cobb Company. JA Members can now receive more than 57% off of WRCO’s e-commerce program set-up fees and exclusive discounts on other web and mobile services.

“With more customers than ever shopping and educating themselves online, we recognize that our members need access to jewelry-specific web-based platforms that will allow them to build brand presence and compete online,” says JA COO Robert Headley. “WR Cobb Online’s outstanding reputation in the industry and proven record of success in helping retailers effortlessly implement sales-increasing technology makes them an ideal solution for our members, those both web-savvy and web-challenged.”

“WR Cobb Online has been regularly meeting the specific needs of jewelry retailers through the successful fusion of technological innovation and jewelry expertise,” says Roderick Lichtenfels, CEO of W.R. Cobb Company. “We are very excited about the opportunity to help Jewelers of America members discover what we call ‘A union of tradition and technology’.”

“Retailers looking to move into the digital space know that the cost is high, the timeline is long and functionality can often be disappointing,” says Jay Gerber, vice president of sales and marketing for WR Cobb Online. “We have created ways to deliver high-quality, customizable solutions to the individual retailer at an affordable price – and now, even more affordable for Jewelers of America members.”

To learn more about this new exclusive benefit, visit www.jewelers.org/retail/r_business/website-solutions/.

Founded in 1877, W.R. Cobb Company is an American manufacturer of jewelry findings, castings and precious metals with offices in Ireland, England, Vietnam, Thailand, India and Hong Kong, among others. WR Cobb Online, the interactive division of W.R. Cobb, provides retail jewelers with the marketing and technology platforms they need to lower inventory costs and compete with large Internet jewelry sellers. Since 2003, WR Cobb Online has helped more than 3,000 retail locations nationwide find digital and in-store success. Visit www.wrcobbonline.com or call 800-428-0400 for more information.