Last updateThu, 17 May 2018 7am

Stuller, Inc. and World Trade Jewelers announce Sweethearts® Jewelry Collection


(LAFAYETTE. La.) - Stuller is pleased to announce the next phase in its rollout of iconic brand jewelry with the newly created Sweethearts® Jewelry Collection, launched in November in strategic partnership with licensor, World Trade Jewelers (WTJ). 

“Sweethearts candy jewelry may be the ultimate heart jewelry collection,” says James Louviere, director of symbolic and licensed jewelry at Stuller. “With A-list celebrities already tweeting, sharing and wearing the product.”

Stuller’s brand partnership with World Trade Jewelers began last year with the launch of Hershey’s Kisses® jewelry, when WTJ named the prime manufacturer as the exclusive distributor into the independent jewelry market. A similar distribution arrangement now exists with this newest brand.

Established more than 165 years ago, Sweethearts candies are the unmistakable, pastel-colored hearts, known for playful words and messages, such as Angel, Be Mine, BFF, Forever and other endearing sayings. The collection is available in rings, bracelets, pendants and earrings in a variety of sizes and colors.


“With the Sweethearts Jewelry Collection, you won’t be selling just another heart jewelry line, you will be selling the heart jewelry line,” says WTJ President, Murray Shabot. “This jewelry instantly associates your product and your store with the delightful memories your customers have of special moments shared with loved ones.”

“We understand that retailers today need product that both grabs attention and delivers an emotional connection,” says Louviere. “And the fact that this product is available at such competitive price points - between $69 and $199 retail - makes this... the perfect Valentine’s Day gift.”

To mirror the popular candy, these signature conversation hearts are offered in sterling silver with colorful enamels. Each piece comes complete in branded packaging, and eye-catching displays are also available. To support the line, WTJ launched a full advertising, public relations and social media campaign, which began November 3rd at the trend setting Avalon club in Los Angeles.

For more information on the Sweethearts Jewelry Collection, visit stuller.com/sweethearts or call 800-877-7777.