Last updateTue, 22 May 2018 10pm

Harout R, IDD win PGI Buyers’ Choice Award


Harout R is the proud recipient of the Platinum Guild International’s (PGI) Platinum Innovation Buyers’ Choice Award in the Fashion Jewelry category at the 2013 JCK Las Vegas Show, for their “Cupcake” drop earrings.

Uniquely crafted using a patent-pending setting technique, these award-winning earrings are amongst several pieces in the new “Cupcake” Collection by Harout R.  Distinct in their composition, all pieces in the “Cupcake” Collection feature an innovative diamond setting technique specifically designed to target and attract next generation shoppers and secure independent retailers’ bridal business in their market area.

This PGI award recognition is a great achievement for Harout R and IDD following their recent partnership announcement at the beginning of April.  The Harout R Collection, exclusively marketed by IDD, is already making quite an impression on independent retailers, thanks to several new developments made by IDD to bring new life to the Harout R brand.

“The positive response from this partnership is overwhelmingly exciting,” said Alok Mehta, the president and CEO of IDD.  “The innovative essence of the Harout R Bridal and ‘Cupcake’ Collections truly caters to the ‘Gen Y’ shoppers and the ‘up and coming’ bridal buyers by bridging the gap of designer quality and everyday affordability.”

 IDD is a well recognized and highly respected diamond jewelry manufacturer and loose diamond source amongst independent retailers across North America.  As a premier diamond basics supplier in the industry, IDD relies on their strengths of superior craftsmanship, competitive pricing, and very impressive global diamond resources.  With over 30 years of excellence, the success of IDD is attributed to the steadfast commitment of providing each customer with the highest level of consistency, value and service.


Harout R was founded by world renowned bridal and fashion jewelry design innovator Harout Aghjayan.  With his extensive knowledge and experience in jewelry design for over 25 years for 5th Avenue’s most prominent jewelry brands, Harout’s designs are highly respected throughout the world for their innovative artistry, fine workmanship, and attention to detail.