Last updateWed, 11 Jul 2018 7am

Overnight explains how to say, “Yes!” to every sale


Overnight catReleases 2 new catalogs 

Being a jewelry retailer has never been more challenging. New economic realities, new competitors, and new pressure on margins have completely changed your business. That’s why Overnight has completely transformed its business too: to help its retail customers compete and win in today’s ever-changing retail landscape. 

“Because traffic is down for most retailers, we’ve focused our business on helping our customers make a sale to every single person who walks in the door,” founder Jeff Adwar explains. “You can’t have everything in your store so we make sure that you can get anything you need from us right away, from engagement rings to eternity bands to beautiful fashion jewelry or custom designs. We want to be a one-stop shop so our customers don’t need to carry expensive inventory. And we offer tools and resources to make our customers’ websites as nice as the online competition to bring in new customers too.”

Overnight’s transformation can be seen in the two new catalogs that will arrive in your mailbox this October. The first focuses on bridal, with more than 650 pages of engagement rings, wedding rings and men’s wedding bands, all in-stock for overnight delivery. The second is a new collection of high-end couture finished jewelry that provides a designer look without the designer price.

Bridal for Every Customer

Because bridal is your most important category, Overnight has focused on adding to its already impressive bridal selection of 18,000 styles. Basics and best sellers are available in a wider range of variations and diamond sizes. And hundreds of new designs, including bypass and fancy halos, will excite customers looking for classics with a twist. All styles are available in all metals and diamond qualities.

For the first time, Overnight has launched a full range of men’s wedding bands. Like everything Overnight offers, they are available in a huge range of styles, widths, metals, weights, diamond qualities, and ring sizes. Every design is customizable in any way the customer wants.

And if Overnight doesn’t carry it, they’ll quickly custom make it for your customer. Because the company manufactures every bridal style here in the United States with skilled American craftsman, the quality is as excellent as the delivery is fast.

The new hardcover catalog has beautiful high-quality CAD images of every single style, showing multiple views.  It’s designed to be used with your customers with triple-key pricing below each image at $1300 gold.

For Millennials and other customers who are more comfortable shopping online, you can also view every style on the Overnight website, www.overnightmountings.com, where they can see a video of every product along with images in white, yellow and rose gold. And all pricing on the website is live and triple key in all metals and all diamond qualities so you can work with your customers and quote instantly.

These two powerful tools are even better when combined with Overnight’s alloy sample display. The men’s band display of all the top-selling styles lets your customers touch and feel the quality. The display is just $400, which is fully credited to your account once you make your first five sales.


Couture Without Inventory

When you receive the new Overnight Couture Catalog, “at first glance you might think it’s from an Italian fashion brand,” says Adwar. “But it’s even better because Overnight’s new Couture Collection of gold and diamond fine jewelry offers designer styling without the designer price.”

Choose from the sleek contemporary gold collection, or the vintage inspired gemstone collection, or updated diamond classics like adjustable diamond tennis bracelets and swingy diamond drops. They have the style your customers want at affordable value pricing.

Satiny textures, soft gold mesh, sprinkled diamonds, trendy silhouettes, vintage details, colorful gemstones and delicate Millennial-friendly designs: it’s all there. But unlike a designer brand you can call in a selection to show a customer and simply return it if it doesn’t sell. “There are no minimums and no buy in requirements,” Adwar explains. “We are confident that the styles will sell and want to make it easy for retailers to experience Overnight couture.”

Competing Online

Overnight makes it easy for independent jewelers to create beautiful ecommerce websites that compete with online retailers like Amazon and Blue Nile.

Overnight offers free beautiful 3-D rotating images and in-depth product breakdowns for all the products in their new catalogs that you can use on your website. Using Overnight’s rotating images elevates your website to compete nationally with competitors who have invested hundreds of thousands of dollars in technology.

If you don’t have an updated e-commerce site, you can use Overnight’s web solutions program to create one. Overnight offers easy-to-use modular online catalogs that allow you to easily add any product category to your website. For example, you can easily add a full selection of earrings from hoops to studs and add it to your website simply by pasting a link. Hundreds of Overnight customers currently use this program to improve their ecommerce websites and be more successful online.

Overnight bands

Say “Yes” With Custom

When a customer walks in your door with a picture of what they want, Overnight’s fast and easy custom department makes it easy to say “Yes! We can make that for you.” Call and you’ll have an instant quote. Overnight’s master jewelers turn a rough sketch or photo into a 3D CAD rendering that shows the customer exactly what her piece will look like.

Overnight has created more than 14,000 custom designs for jewelers across the country. The company prints about 100 new custom models each night on the best quality equipment available.  The skilled craftspeople in Overnight’s custom department never met a challenge they couldn’t create.

Treating Customers Like Family

Because Overnight is family owned and operated, you can pick up the phone and talk to Jeff, Matthew, David or Mitchell whenever you need to. The company does everything it can to support its customers. You’ll find that your special orders are always given the special attention they deserve. Despite the company’s growing volume of orders, it still operates with the personal touch of the family business it still is at heart. And you can be proud to tell your customers that these beautiful bridal styles are made right here in America.

For more information, contact Overnight at 888-731-1111 or www.overnightmountings.com.