(ATLANTA) - With the addition of several new and innovative features - in addition to the return of industry favorites - the 2019 Spring Atlanta Jewelry Show (AJS) “promises to be an unmatched trade show experience,” says Executive Director Libby Brown.
New for 2019: AJS e-Tail Pavilion and AJS Occasions Pavilion. The team at AJS is excited to announce the addition of two brand new feature areas. According to Brown: “As the buying habits of today’s consumers evolve, independent retailers are adapting e-commerce strategies to enhance - not replace - their sales opportunities and grow their business. The AJS e-Tail Pavilion will provide products and services to educate retailers on the importance of integrating e-commerce into their existing business model.”
The AJS Occasions Pavilion will include luxury products and giftware lines that complement traditional jewelry store inventory, aligning to the modern needs of today’s customers. “Milestones present the opportunity to expose retailers to a wider audience, resulting in increased traffic being driven to retail stores. This increased pool of potential customers can dramatically improve sales and profitability,” Brown said.
Return of the innovative CAD/CAM Challenge: Custom designs are hotter than ever in today’s market. More and more of our retailers are being asked for custom pieces from their client base. To meet this need, at the Fall Show last year, the AJS introduced the AJS CAD/CAM Challenge. Once again, top CAD designers will be selected to compete with each other on a technical challenge and a creative challenge, while the audience will have a front row seat. The technical challenge demonstrates the skills of the designer to produce a project with very specific measurement requirements. The creative challenge gives these artists the opportunity to showcase their style and design abilities. Hosted by Joel McFadden and Kate Peterson, expect standing room only for this exciting event.
Education Program (AJS-U) enhanced for 2019: “Our goal for AJS education is to continue to offer independent jewelers insight into current products, services, and technology that enable them to manage their business successfully, and we have a phenomenal line-up scheduled for March,” said Cindy Chandler, Atlanta Jewelry Show Director of Education. “These sessions offer tremendous platforms to engage with peers.” The Pre-Show Conference on Friday, March 1 is an entire day dedicated to learning prior to the show opening, and Learning Labs will be featured on the show floor throughout the weekend.
Enhanced Kids Jewelry Camp: This ground breaking program introduced in 2018 has already doubled in attendance, and will feature an enhanced curriculum, specifically tailored to our youngest jewelry entrepreneurs. Designed to encourage and foster the growth of the jewelry industry, Brown adds: “It is especially important to me personally to expose these kids to the wonder that is the jewelry business. We are building on the incredible momentum from the last session to create an exceptional learning experience for children of all ages.
“The Spring, 2019 Atlanta Jewelry Show is sure to be an event not to be missed.”