One doesn’t have to live in paradise to appreciate and crave a piece of it. With this in mind, Alamea Hawaii brings the beauty of Hawaii and beyond to inner America with elegant and fashionable designs for jewelers and retailers, inspired by the most stunning elements in nature.
Alamea’s customers – from the United States, Canada, Japan, Mexico and beyond – know to expect exquisite, quality pieces that appeal with timeless style – a blend of fine jewelry and nature. The peaceful, fun and elegant creations are breathtaking symbols of love and easy-to-wear, natural accessories for any occasion. Sea turtles, dolphins, starfish, sand dollars, sunshine, stingrays, flowers, butterflies, and ocean waves with beautiful blue touches of the Caribbean’s Larimar are just the beginning of Alamea’s wide array of designs.
Alamea, drawing its name from “precious” in Hawaii, was conceived in the early 1990s with just a few creative people making and promoting the jewelry at local arts and craft fairs and trade shows, then later selling the simple silver and handmade Koa wood pieces to local gift shops. The jewelry caught on, leading to the opening of Alamea’s first store in 1998, in Waikiki. The following year, Alamea opened a wood-crafting factory, making jewelry boxes and display trays to complement their natural jewelry pieces.
Exotic woods from all over the world are now crafted into Alamea jewelry, each piece boasting its own unique color and grain created by the effects of sun, soil and climate. The wood rings are built to last. Customers – both men and women – wear them every day and pass the earthy treasures down through generations of their families.
Elements of Nature
Today, the company offers jewelers and retailers a large selection of collections in sterling silver and gold, some featuring other precious natural materials such as genuine diamonds. Other materials in Alamea’s collections include Larimar, the bright blue stone from the Caribbean that seems to reflect the soft, soothing and serene brilliance of sea and sky, rich Koa wood from Hawaii, pavé crystals, Pacific pearls and ocean-hued abalone.
Some of Alamea’s best-selling pieces are the Larimar wave pendant, the Larimar bracelet, and the pearl and diamond wave. “Our most popular items are the contemporary items that work with jeans on a casual day, or the little black dress,” says Alamea owner Jay Wu from his offices in Honolulu. “Much of our jewelry is nature-inspired and nautical, which brings a feeling of serenity when displayed in our provided displays and cases. Many of our items create an emotional connection when seen by shoppers, whether the store is in a high-traffic tourist area or is a local, landlocked store. Our jewelry is all about a vibe – our landlocked locations do just as well with the line as the stores in tourist areas.”
Alamea is eager to serve its retailers – mainly fine jewelry stores selling high-end brands – with accessible sales representatives, B2B website support, custom displays, packaging and showcases. Alamea’s pieces carry a lifetime manufacturer’s warranty, and retailers’ customers are treated with the addition of a large variety of new products every spring and fall.
Sets include pendants, necklaces, earrings, rings, bracelets and bangles. “Our jewelry is made in more than one location,” Jay notes. “Some are made in Hawaii, some in the Dominican Republic and some in China.” A few of the company’s 20 designers are also creative marketing and advertising layout professionals.
It’s the people – customers and employees alike – who are at the heart of Alamea’s success, Jay says. “People are the new horizon for Alamea. Consumers, participating retailers and our entire staff are our biggest asset. They are why we do what we do. Because of them, our gifted designers and craftsmen are able to create innovative, original designs with rare materials that spark a vibe. Our staff of designers, marketing, customer service and sales management is close to 200 highly valued and appreciated people.”