At KIM International, Romance is leading the way. The diamond bridal collection is the manufacturer’s premier line and the industry’s “most extensive and profitable diamond program,” offering impressive features and support for independent retailers.
With “impeccable quality and style in 18-karat gold and diamonds,” the Romance line features a lifetime warranty, says Judy Hopson, KIM International’s Marketing Director.
“For the past decade, we have been busy building the best diamond bridal program in the industry, the Romance® Bridal Collection,” she says.
Romance emphasizes excellence in style as well as workmanship, at very profitable price-points. KIM specializes in “value and convenience, and offers all the tools a retailer needs to succeed,” Judy says.
“Romance offers a lifetime warranty on rings. We have a SPIF program that rewards our retailer’s store personnel with a gift card when they sell a ring. Romance utilizes our own RomanceWhite® alloy, which offers pristine whiteness and durability,” she adds.
In addition to its innovative marketing support programs, KIM International offers a custom design program so retailers can change the metal type or color, head shape or size, add engraving or special finishes and much more. “For example, they can take a band from one ring and add the head from another,” Judy notes.
Romance® comes with these benefits and highlights:
- In-stock inventory for quick shipping
- SPIF rewards program
- National consumer branding in The Knot, Engagement 101 and Brides Magazine
- Extensive marketing support
- Program catalogs, graphic support, posters/duratrans, commercials, billboard designs and social media assistance
- Search engine optimization and social media program
- LoveMyRomance on Facebook boasts three-quarters of a million followers
- Active accounts on Instagram, Pinterest and Twitter
- A consumer website, www.lovemyromance.com
- Custom design service
- CZ sample program
- Custom displays
- Stellar customer service
KIM International’s Romance® Bridal Collection features the highest quality in 18K gold and diamonds, a lifetime warranty, in-stock inventory, a SPIF program for retailers, extensive marketing support, social media program, a consumer website and more.
Affiliate Website Solution
At June’s JCK Show, KIM International introduced an extra perk for retailers considering the Romance line: the Affiliate Website Solution. “KIM International is pleased to offer our retail partners an elegant, modern website solution that is packed with state-of-the-art features,” Judy says. “KIM International wants to be partners in their success, so we worked with a team of developers to offer this turnkey solution. Features include managed digital inventory, website content, mobile responsive design for smartphones and tablets, search engine optimization, full social media integration and so much more!
“In today’s competitive bridal market, you must appeal to the Millennial generation and your website presentation is as important as the sign in front of your store.”
The Affiliate Website Solution appeals especially to retailers who don’t have the time, money or knowledge to do their own website. “The website is prepopulated with all of our products,” Judy says. “It has full social media integration so they can link to Facebook and other social pages.”
Multiple themes and color schemes are available so retailers have options to customize the website, making it virtually their own.
Smart Frame Embed Solution
For customers who have an established website, KIM International offers its Smart Frame Embed Solution to populate the Romance collection and other KIM International collections easily and seamlessly onto the existing website. Judy says the solution is “fully responsive on all platforms and provides up-to-date product images, detailed product data and filter tools.”
KIM International’s other lines include:
- LaVie™ – a 14-karat gold and diamond bridal collection
- Tesoro™ – a 14-karat gold, diamond and gemstone fashion collection
- Eleganza™ – a sterling silver collection with gemstones and 14-karat accents
Tesoro is selling particularly well, Judy says, with its open-design rings and layering on the necklaces. KIM International introduces new designs at least twice a year – in the spring and in the fall.
KIM International has been in business more than 41 years, operating out of its headquarters in Dallas. The company was founded by B.K. Kim, who moved to the United States from South Korea, bringing his family with him. The children now operate the business – C. Mike Kim as President and Aeran Kim Park as Vice President and Head of the Diamond Division. “The company started small,” Judy says, “but it has turned into this magnificent company now. It’s a real success story.”
With its own factory in China, KIM International carefully controls quality and production. KIM International sales professionals cover all 50 states, selling to independent retail jewelers. The company also has an office in China and accounts in Canada, Australia, New Zealand and China.