Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Jewelry Marketing Survival Guide
    JCK Industry Fund announces over $250,000 allocated to 2021 grant recipients
    JCK Industry Fund announces 2023 grant recipients
    diamonds on plant
    How to drive more sales and referrals through social media
    545 fifth ave building
    IGI moves to expanded New York offices and gem laboratory
  • Podcast
  • Columnists
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
    Computer with a Jewelry website
    Why starting SEO earlier in the year will benefit your jewelry store
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Jewelry Marketing Survival Guide
    JCK Industry Fund announces over $250,000 allocated to 2021 grant recipients
    JCK Industry Fund announces 2023 grant recipients
    diamonds on plant
    How to drive more sales and referrals through social media
    545 fifth ave building
    IGI moves to expanded New York offices and gem laboratory
  • Podcast
  • Columnists
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
    Computer with a Jewelry website
    Why starting SEO earlier in the year will benefit your jewelry store
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Featured Articles

Big idea for little diamonds

Liz Pinson by Liz Pinson
February 1, 2017
Share on FacebookShare on Twitter
Reading Time: 7 minutes

HH Gold turns retailers’ melee into by-the-inch creations 

HH Gold Inc., known since 1985 as the place to go for special orders, unique jewelry and coin jewelry, recognized an opportunity several years ago to capitalize on the extra melee gathering dust in retailers’ stores following the recession of 2008.

HH 1

Owner Howard Horowitz says repurposing these small diamonds was a natural step for his manufacturing and wholesale business in Canoga Park, Calif., a Los Angeles suburb. “During the recession, the jewelry industry was hurt pretty badly,” he says. “A lot of jewelers survived only because they were able to buy over-the-counter for scrap and then they’d resell or melt the pieces to make money. They’d pull out diamonds from the pieces they’d scrap, so they’d have large inventories of this melee sitting around, not making money for them.

“We started doing the diamond-by-the-yard necklaces about seven years ago, and now we’ve done thousands of pieces,” says Howard, noting that diamonds never go out of style. “The demand is pretty steady; it doesn’t seem to be affected by jewelry fads.”

Store owners could take diamond melee that cost them almost nothing and create a piece that could sell for $1,500 or more, Howard says. Customers are limited only by their imagination as to what design they want HH Gold’s skilled artisans to create. The company has done as many as six different shapes of diamonds on one necklace, which can be made with different colors of 14-karat and 18-karat gold – white, yellow or rose. Recently, the company created a 70-inch necklace using 275 diamonds totaling 43 carats, worth more than $40,000.

HH 2With retailers supplying the diamonds in almost all cases, HH Gold’s necklaces, bracelets and anklets are always custom made. The company’s turnaround is a swift five to seven workdays. “Even during the Christmas season, we never took more than seven working days to do a necklace,” Howard says.

“Most of the necklaces we make have seven to eleven diamonds,” he continues. “With jewelers supplying the diamonds, they typically cost $300 to $400, for round diamonds, other cuts and larger diamonds slightly more. If they’re not going to hang something from the necklace, it’s good to have an odd number of diamonds so there’s one in the center.”

Diamonds by the inch is definitely a growing part of HH Gold’s business. “It was all word of mouth before, with our own customers reordering on a regular basis. We recently began advertising in Mid-America and Southern Jewelry News and have gotten tremendous response from that,” Howard says. “We’ve picked up a lot of new customers and a lot of those have already reordered because they’re happy with the service and the quality.

“Occasionally a jeweler will order the diamonds as well, but more than 90 percent of them already have an inventory of diamonds. In addition to diamonds, a lot of jewelers will mix colored gemstones with the diamonds, so they’ll have a piece with diamonds and sapphires, or diamonds and rubies. They’ll usually supply those colored stones as well, but we can add them if needed.”

For round diamonds, HH Gold uses standard-size bezels that look the same on both sides. “The unique thing about us is if someone wants a shape other than round – like pear, princess,  or marquise – we hand make all the bezels, even for the round diamonds, so that all the bezels will match exactly.”

Longtime Coin Dealer

Before he entered the jewelry business, Howard worked for a coin dealer, cultivating the connections and sources for whatever coins he needed. He maintains those connections still, traveling to acquire his treasures, both in the United States and overseas.

HH 3When HH Gold was launched in 1985, the company focused on coin jewelry and coins, and eventually branched into other areas as Howard’s wife, Beverly, joined the business on the administrative end. “Everything we’ve done is either a niche area or custom order,” Howard says. “We have access to the top jewelry craftsmen, so we can pretty much do anything. Our primary focus has been on the independent retail jeweler, so we’re set up to serve them as opposed to the big chain stores. Our customers are usually the better quality independent jewelers who are concerned more with quality of product rather than the cheapest price. We try to have the finest quality in any category.”

HH Gold still deals in all coins – modern, ancient Roman and Greek, and Spanish treasure coins. “We have a lot of customers who knew us from coin jewelry and now buy the diamonds by the yard necklaces as well,” Howard says. “We have a strong presence in the South and Midwest because we’ve had a lot of salesmen in those areas. We also did the Atlanta and Charlotte shows, as well as the Mid-America show in Columbus, Ohio, for many years.

“Besides coin jewelry, we get requests for special products, and sometimes those requests give us an idea to add a different line to our selection. Over the years, we’ve done things like high-end diamond belly button jewelry and medical ID jewelry. If a jeweler has a project that is beyond the skill level of their bench jewelers, they will send us a sketch or photo from a magazine as an idea, and we make it from that.

“We’ve handmade so much jewelry over the years that we’re skilled at custom-making anything,” Howard says. “We make engagement rings, frames for cameo pieces; whatever the jeweler comes up with, we can create them. If it’s a custom order, they’ll rely on us.”

For more information about HH Gold, you can call 800-262-6106 or 818-348-7080, visit the website hhgoldinc.com or send an e-mail to hhgold-inc@juno.com.

 

Liz Pinson

Liz Pinson

Liz Pinson has worked in journalism and publishing for more than 35 years, including 10 years as a copy editor, page designer and writer with The Charlotte Observer and 15 years as an associate editor with American Media. Liz holds a bachelor’s degree in journalism from Marshall University and is currently a freelance writer, editor and graphic designer based in Greensboro. She has enjoyed contributing monthly features to Southern Jewelry News and Mid-America Jewelry News since 2009.

Related Posts

Jeweler brings Midwest to the Southwest

March 1, 2023

Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret

March 1, 2023

Finding the Big Ones; Zambian Trophies for the Ages

March 1, 2023

The Golden Girls of Gemstones

March 1, 2023

Latest News

Columnists

Jewelry Marketing Survival Guide

March 15, 2023
On The Move

JCK Industry Fund announces 2023 grant recipients

March 15, 2023
Other News

How to drive more sales and referrals through social media

March 15, 2023

Other News

IGI moves to expanded New York offices and gem laboratory

The Story Behind the Stone: Out of the Blue

What’s Hot Now!: Latest Designer Trends 2023

Costar releases 2023 Bridal Book

Select Show adds Ritz Carlton in Tysons Corner, VA to Fall venue lineup

2023 Chicago Responsible Jewelry Conference to be held August 11-12

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.