Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Lambrecht’s Jewelers, 130-years-old and counting
    Celebrate with Gold®
    Tracing Diamond’s Origin
    Pickens, Inc.: Steady pace wins the race
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Stuller introduces several new offerings at JCK Las Vegas
    JSA reports crimes against U.S. jewelry firms in 2021 exceeded pre-Covid levels
    GCAL partners with VDB to add 8X® Cut Grade search filter
    Registration opens for HardRock Summit 2022
  • Podcast
  • Columnists
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective
    The Story Behind the Stone: Yearning for Kazakhstan
    10 Cybersecurity Questions small and medium businesses should ask in 2022
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part III
    Kate’s star-studded style. What will the next trend be?
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part II
    Retailing in a post-PC world
    Motivating your sales staff
    IAS Training’s Keys to Communication
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Lambrecht’s Jewelers, 130-years-old and counting
    Celebrate with Gold®
    Tracing Diamond’s Origin
    Pickens, Inc.: Steady pace wins the race
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Stuller introduces several new offerings at JCK Las Vegas
    JSA reports crimes against U.S. jewelry firms in 2021 exceeded pre-Covid levels
    GCAL partners with VDB to add 8X® Cut Grade search filter
    Registration opens for HardRock Summit 2022
  • Podcast
  • Columnists
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective
    The Story Behind the Stone: Yearning for Kazakhstan
    10 Cybersecurity Questions small and medium businesses should ask in 2022
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part III
    Kate’s star-studded style. What will the next trend be?
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part II
    Retailing in a post-PC world
    Motivating your sales staff
    IAS Training’s Keys to Communication
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Featured Articles

Eager to grow, INDIAM looks to the ‘best market in the world’

Liz Pinson by Liz Pinson
November 2, 2015
Share on FacebookShare on Twitter

Indiam Gaurang Nishit Nov
– Gaurang Gohel (left) and his business partner Nishit Kothari are expanding into the U.S., what they call “the biggest, best market in the world.”
Ambitious and hardworking, the two entrepreneurs at the helm of INDIAM are looking forward to moving their diamond manufacturing initiatives into U.S. territory.

“We needed to move into a bigger market,” says Gaurang Gohel, who has been doing business in Antwerp, Belgium, for three decades. Even though the city is known as the Diamond Capital of the World, INDIAM has outgrown it.

“If you are ambitious, you have to expand,” Gaurang says. “Belgium is very small, and the jewelry market is not big; the sector is slowing down. In order to do something, to grow, I had to look to bigger markets to expand our horizon a little bit.”

Besides Belgium, the manufacturer of high-quality small diamonds operates factories and buying offices out of India, where Gaurang’s partner, Nishit Kothari, lives and works.

“This move is exciting, absolutely,” says Nishit. “The United States is the biggest, best market in the world to be in. It would be great to start by the end of this year. January is a very good season – if we can start by then it would be great.”

Both men travel between Belgium and India – and now they’ll be commuting to the United States as well. The exact location hasn’t been nailed down, but signs are pointing toward Chicago. “We intend to open an office there, but the weather is worrying me because it’s so cold,” Gaurang laughs. “It’s already too much here, cold and rainy, and Chicago is a step down weather-wise! But we will make our move, the sooner the better.

“We are testing the market, traveling to Chicago and trying to find a few salesmen who will sell our goods. We’ll see how that goes before we take a bigger step.”

Indiam tweezers NovAll About Diamonds

Gaurang grew up in India, surrounded by people working in all facets of the diamond industry. “I started in the business when I was actually in school, at 15 or 16 years old; I was always interested in the business. Even as I was studying engineering (at the Ghandhy College of Engineering & Technology in Surat), I worked in the diamond market. I liked it that much. I finished school with good marks, but didn’t want to pursue engineering – instead of following that career, I came back to diamonds.

“The first time I came to Antwerp, I was 19. At that age I was already doing well enough to come on my own to Belgium. If you come from a city where everyone is doing diamonds, that’s all you hear. It’s like Detroit and cars. You learn the business.”

Gaurang started out as a broker and trader. “It worked,” he says. “I doubled my business; it got better, I hired people, and my brother and cousin joined me. So it went on until the crash of 2008. My business suffered a lot, lost money, and it was really hard. My cousin had to go, and my brother had to go. Declaring bankruptcy was close, but I said no, I’m not going bankrupt. I’ll stick around, and that’s what I did.”

Gaurang persevered, cutting costs and changing his business model. In 2011, he partnered with his old friend Nishit, who had operated a company in Antwerp for 20 years before returning to India in 2006.

“I was living here in Antwerp, we were friends, and then after the crash, I needed to do something different about our business structure. Nishit needed to do something new with his businesses, and the timing was handy for me. I said, ‘I have my company, why don’t you join me?’” The rest is history for INDIAM.

Quality Goods for Retailers

INDIAM will focus on retailers, Gaurang says. “The big trading is in New York and Los Angeles, and we’re not going to do that. We do want to focus on the retail market.”

Indiam Gaurang Nov
Gaurang Gohel, owner of INDIAM.
Adds Nishit: “Every town has a lot of jewelers who are making high-end products, and we want to focus on retailers who like our quality and the things we specialize in.”

INDIAM has never delved into marketing ventures, preferring to build its clientele through handshake-type relationships. “I have always been a one-on-one, personal contact kind of person,” Gaurang says. “I’ve never done marketing. I’ve had enough to do, with plenty of customers, and I didn’t need to do marketing. I’m definitely looking forward to the same kind of relationships in the United States.

“We try to make a very individual connection. It’s like tailor-made stuff. I’ve always had diamonds that people wanted to buy from me.

“I like the repeat value, people who buy from you regularly, and people who think of you first when they need something. I always maintain my level of quality. After a few years, you may think, ‘I can relax; who cares?’ But I don’t do that. It’s strong quality control with me, all the time. People know they have a partner, and they don’t have to watch their back.”

“We are coming to the best market in the world,” Nishit says, “and people do need the kind of goods we offer. The future looks great.”

For more information about INDIAM, you can call +32 489 791 300 or e-mail gohelbrothers@gmail.com.

Liz Pinson

Liz Pinson

Liz Pinson has worked in journalism and publishing for more than 35 years, including 10 years as a copy editor, page designer and writer with The Charlotte Observer and 15 years as an associate editor with American Media. Liz holds a bachelor’s degree in journalism from Marshall University and is currently a freelance writer, editor and graphic designer based in Greensboro. She has enjoyed contributing monthly features to Southern Jewelry News and Mid-America Jewelry News since 2009.

Related Posts

Lambrecht’s Jewelers, 130-years-old and counting

June 30, 2022

Celebrate with Gold®

June 30, 2022

Tracing Diamond’s Origin

June 30, 2022

Pickens, Inc.: Steady pace wins the race

June 30, 2022

Latest News

Industry Events

Stuller introduces several new offerings at JCK Las Vegas

July 4, 2022
Other News

JSA reports crimes against U.S. jewelry firms in 2021 exceeded pre-Covid levels

July 4, 2022
On The Move

GCAL partners with VDB to add 8X® Cut Grade search filter

July 4, 2022

Other News

Registration opens for HardRock Summit 2022

NRF says economy is slowing but recession is unlikely in near term

American Gem Society targets negotiation skills for Confluence 2022

Lambrecht’s Jewelers, 130-years-old and counting

Celebrate with Gold®

Tracing Diamond’s Origin

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2022 Trade Shows
  • Media Kit
  • Contact

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.