Rise and shine

Every woman deserves to sparkle.

It is this simple mantra that guides Anna Zuckerman Luxury and its namesake, owner and designer, Anna Zuckerman, to make incredible jewels that every woman can afford.

Zuckerman, described as someone who always lights up a room, is driven to empower women from all walks of life to shine bright by embracing their beauty, confidence and strength.

Aiming to popularize the idea of red-carpet wear synergized with everyday lifestyle in her brand, Zuckerman believes that extraordinary jewelry should not be reserved for royalty and the red carpet.

“We pair quality with affordability, because we believe that everyone deserves access to luxury,” she says. “We are all worthy of luxury, and now, more than ever, we need to be reminded of our worth. No need for long-term wish lists or saving up. Women deserve to feel confident, sexy and beautiful now.”

Zuckerman saw a market need for luxury jewelry designed for everyday lifestyles and budgets. She recognized a distinct shift in the jewelry industry before the pandemic, and the success of Anna Zuckerman Luxury, launched in 2019, reflects that with more than 200 retail outlets in six countries carrying the brand.

“The generations are changing; today’s consumer is far more price conscious,” she says. “During these difficult times, spending frivolously and recklessly is unconscionable. People are afraid. I’m here to tell them they don’t need to be. I’m also here to tell them that luxury is essential; because you should never be afraid to sparkle!”

Delivering Luxury for Less

From tiaras to tennis bracelets, the brand offers a wide variety of styles across all categories of jewelry. Zuckerman’s unique attention to detail and love for the extraordinary masterpieces from royal and elite private collections is conveyed in this elegant line.

“We sketch and create our own designs before they go to the manufacturer,” she explains. “Once complete, our team of professional goldsmiths assembles the jewelry to ensure the highest quality product.” Everything is assembled in Boca Raton, Florida, where the brand is based.

Backed by a two-year warranty, most of the jewelry retails for below $200, with some of the items, like the tiaras, exceeding $1,000. All designs are made in high-quality rhodium-plated sterling silver to prevent tarnishing, with construction that’s substantial without being overly weighty, exactly what you’d expect from fine jewelry.

Providing the sparkle, Anna Zuckerman Luxury features its own trademarked simulated gemstone product, Diamond Coated Crystalline. Using revolutionary nanotechnology, a thin carbon coating is applied to top quality cubic zirconia, adding “realistic diamond scintillation,” Zuckerman says of this permanent process. “We’ve achieved the most spectacular results in a spectrum of colors by developing our own product. We eliminate the middleman, and keep the cost down for the consumer.”

Jeweler’s Background

Zuckerman brings a family history of goldsmiths and more than 25 years of her own experience in fine jewelry design, manufacturing and retail to bear in the creation and development of Anna Zuckerman Luxury.

She was very much inspired by her father, Samuil Tsukerman, who was a master watchmaker and jeweler. The son of a cobbler, Samuil helped his father design and build shoes, gaining a discerning eye for the most intricate of details, she shares. This skill served him well when he landed a job at the largest watch factory in Russia in the 1960s. When he came to America, he carried that expertise to jewelry design and repair.

“I spent my teenage years watching my father work,” tells Zuckerman, known for designing one-of-a-kind jewelry with Eastern European flair, as well as ultra-contemporary American design. After emigrating from the former Soviet Union, she opened AC Zuckerman Jewelers in Mequon, Wisconsin in 1996.

While she still owns this store, Zuckerman has been busy expanding her brand. In December she launched an extensive e-commerce site for Anna Zuckerman Luxury, which she reports has experienced a massive influx in online sales. At press time, she was getting ready to open a glamorous flagship store for the brand in Boca Raton. Moreover, the brand is looking to secure four more new brick and mortar locations nationally.

Also in the works, Anna Zuckerman Luxury is engaging in collaborations with the Luxury Brand Group in West Hollywood. “Our L.A. showroom will be a hotspot for celebrities and stylists,” she shares, noting that the product was in L.A. for less than two weeks and had a great placement on late night talk show host Lilly Singh for the Drew Barrymore show.

Anna Zuckerman Luxury has struck a solid balance between brick and mortar, e-commerce, and wholesale to other retailers. All of these channels for Anna Zuckerman Luxury cultivate customer relationships and reinforce the brand message, strengthening market share for all outlets carrying the line.

“The wholesale market is the gateway to branding,” she explains. “I’ve found an untapped niche far beyond the cookie cutter design that rivals the beauty of unaffordable fine jewelry. Wholesalers, jewelers, and industry professionals can become partner clients who carry our full collection in their stores and showrooms. This enables retail consumers from across the world to access affordable luxury. The younger generations are demanding affordable luxury.” 

Empowering Women

In addition to being a passionate jewelry designer and innovative entrepreneur, Zuckerman is a devoted mom and ambitious philanthropist.

Her drive to empower women also includes service in the community, supporting mentoring organizations and scholarship programs that inspire, motivate, and empower at-risk women. Anna Zuckerman Luxury is currently seeking a new philanthropic campaign that supports female-owned and driven companies.

Zuckerman’s belief that all women deserve to sparkle is the common thread that stitches together a compelling brand promise delivered in beautifully crafted, accessibly priced jewelry sure to empower every woman to shine in any room she finds herself.

Check out the offerings from Anna Zuckerman Luxury at annazuckerman.com.