Kaushal Shah, owner of VEER, says his retail partners are at the heart of his organization.
Customer care and customer service is the lifeblood of Kaushal’s company. He keeps a daily task diary and requires his team to do the same, ensuring all of his customers are taken care of promptly, efficiently and consistently.
In 2000, Kaushal came to the United States with an ambition to expand his family business. “My father is a diamond manufacturer, and I grew up watching my father cleave and saw rough diamonds. This brought great excitement and a natural inclination towards rough diamond manufacturing. I found myself cutting and polishing diamonds before I graduated from high school.”
Hungry for adventure, Kaushal wanted to leave home to pursue further education and soon found himself applying to universities in America. After graduating from Purdue University, he moved to New York City to learn the craft of jewelry manufacturing and jewelry merchandising. Combined with his passion to deliver happy customer experiences, he created VEER to serve independent jewelry retailers.
VEER, now eight years young, is a reliable supplier to independent stores throughout the United States. Its natural diamond earrings, solitaire rings and diamond anniversary programs, coupled with consistency in quality, make VEER a supplier of choice for these bread and butter basics.
VEER benefits from being a company with a hybrid model – a capability of manufacturing both in the United States and in India. This enables them to refill re-orders rapidly.
VEER’s Money Back Guarantee
Kaushal takes pride in VEER’s Money Back Guarantee program. Through this program a qualifying retailer can purchase a Diamond Basic Program with six equal payments. If the retailer does not sell 50 percent of their investment in 11 months, the customer can send all the items back to VEER and receive a refund.
This is the cleanest way for retailers to give VEER an opportunity to serve them, Kaushal says. Money back guarantee does not trap the customer in the cycle of stock balancing, and it allows refreshing the customer’s core diamond essentials with accurate reporting to assess inventory turn.
‘Comfort Zone Correction’
VEER took a step forward and published a book on June 15, 2020, capturing the adventures of Mr. Brown, Kaushal’s real-life mentor in New York. The book is titled “Comfort Zone Correction – Unfiltered True Stories in Successful Selling.”
“We wanted to share the stories of Mr. Brown with the world,” Kaushal says. “We all do not realize this, but we live in a blessed country and only in America, a common man from India can come with a dream, the grit, the determination and the thirst for customer care and make his dream come true. We live in some strange times right now and we believe there could not have been a better time to share the message of hope and joy.” This book talks about how tough times are a passing phase and with creativity and hard work, we can navigate them with ease.
“Comfort Zone Correction” has two parts. “One is about servicing the customer and putting yourself in the customer’s shoes. The second part takes place in the settings of trade shows and how face-to-face interactions can lead to genuine opportunities. One chapter in the book is titled ‘VIP- Very Important Piss’, which is a story that Mr. Brown and Kow shared about how relieving oneself and profit both can bring relief.” Kaushal says he truly hopes readers enjoy this fun read and spread the joy of customer care.
VEER’s Mission & Way Forward
VEER’s mission is to help differentiate its independent retailers and help them become market leaders while maintaining desirable profit margins. While VEER is strong and extremely reliable in its natural diamond basic programs, the company also continues to deliver original collections such as the Starstruck Hexagon Shaped diamond and the Fairytales Bridal collection. This collection marks Veer’s journey and capability of creating jewelry with magical stories that any consumer can associate with.
For more information about VEER and its Money Back Guarantee, please visit their website at www.veer.diamonds. “Comfort Zone Correction – Unfiltered True Stories of Successful Selling” is available for purchase on Amazon.com.