Alternative metals have made their mark during the past several years in the wedding band industry – and it seems Vitalium could be the hottest of the hot.
As the developer and major supplier of Vitalium, “The Perfect Contemporary Metal,” Jewelry Innovations of Sandy, Utah, couldn’t be happier. The manufacturer/wholesaler, which prides itself on excellent customer service with prompt turnarounds, stunning custom designs and cutting-edge manufacturing techniques, offers other alternatives as well, including titanium, ceramic, Damascus steel and black zirconium. Jewelry Innovations is the company to remember for contemporary metals.
While the lower price of alternative metals is appealing, it’s not the main draw for men 30 and younger, says Jewelry Innovations’ CEO and President Allen McIllece. “The reason these metals are so popular is that they’re cool. If the price of gold comes down, they’ll still sell. Young men don’t care so much about intrinsic value.”
Vitalium is particularly stylish, and Jewelry Innovations is expanding its offerings to women’s bridal and popular camo styles as well.
Evolution from Diamonds
Allen has been in the jewelry business since he was 19, when he attended diamond cutting school in Nevada. After a dozen trips to Africa to buy rough diamonds in the bush, he decided to change gears. “It hit me as dangerous and stupid; you don’t take cash into the jungle. After my last trip to Africa I opened two retail jewelry stores in Salt Lake City.
Allen started Jewelry Innovations with his wife, Paula, at his side, in 1989. The company, now with 19 employees, grew and moved three times, always staying in the Salt Lake City area.
About 12 years ago, Jewelry Innovations started working with alternative metals. “They took off and sold like crazy,” Allen says.
The company now has a patent pending on Vitalium, and after waiting almost two years, expects the patent to come through in the next month or two. “Vitalium is pure white and it never discolors,” Allen says. “It’s also the safest metal on the market.”
“Vitalium is ‘The Perfect Contemporary Metal,’” Allen says. “There’s no down side to it.”
For more information about Jewelry Innovations, call 800-872-6840, visit the website www.jewelryinnovationsinc.com or send an e-mail to info@jewelryinnovationsinc.com.